Case Study #3: The Taste Maker
Ventana Health: An all-natural sweetener that's calorie-free, Ventana Health's Zsweet aims to be the sugar substitute of choice for the health conscious, particularly those who have special dietary needs because of diabetes, obesity, or cardiovascular disease. Zsweet is made from erythritol, a type of sugar alcohol that doesn't leave an aftertaste or cause tooth decay.
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