Tom Dickson


Recent Articles about Tom Dickson

2010: The Year VC's Returned?

By Kasey Wehrum |  Apr 7, 2010

The downside of being the "Next Big Thing." There's a lot to learn from businesses like Google or Facebook, but it's probably not a good idea to tr...  Read more

Confessions of a Viral Video Superstar

By Patrick J. Sauer |  Jun 19, 2008

Blendtec CEO Tom Dickson and marketing guru George Wright discuss the lessons of their now-legendary "Will It Blend?" marketing campaign.  Read more

Every Complaint Scores a Homer

Jan 1, 1997

Tom Dickson, owner of the Lansing Lugnuts, a Class A minor-league baseball team, based in Lansing, Mich., likes to use customer complaints as a guide for ...  Read more

3 Great Company Video Blogs

By John Brandon |  Dec 1, 2010

A look at successful entrepreneurial vlogs  Read more

Viral Video: Get Ready for Your Close-up

By Max Chafkin |  Feb 1, 2008

"Will it Blend?" from Blendtec and three more case studies of viral-video marketing success.  Read more

How to Write a Social Media Press Release

By Lou Dubois |  Nov 11, 2010

The success of a social media campaign is reliant upon the networks and users themselves. Here is how to craft a press release that incorporates social inter...  Read more

7 Great Viral Marketing Campaigns

By Eric Markowitz |  Jul 26, 2011

They're weird. They're funny. And they're incredibly powerful marketing tools. Here are seven campaigns that caught fire online, going wildly viral.  View slideshow

Social Media: More than Creating Connections

By Vijay Chittoor |  Sep 1, 2009

How smart companies are using social media tools to outsource work to their customers.  Read more