Tom Dickson


Confessions of a Viral Video Superstar

By Patrick J. Sauer |  Jun 19, 2008

Blendtec CEO Tom Dickson and marketing guru George Wright discuss the lessons of their now-legendary "Will It Blend?" marketing campaign.  Read story

Every Complaint Scores a Homer

Jan 1, 1997

Tom Dickson, owner of the Lansing Lugnuts, a Class A minor-league baseball team, based in Lansing, Mich., likes to use customer complaints as a guide for ...  Read story

Viral Video: Get Ready for Your Close-up

By Max Chafkin |  Feb 1, 2008

"Will it Blend?" from Blendtec and three more case studies of viral-video marketing success.  Read story

Inc. Online Exclusives: August 2008, - Inc. Article

Aug 1, 2008

August 2008 An Investing Guide for Entrepreneurs Entre...  Read story

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