Tower Records Inc.


Nowhere Men

The anatomy of a start-up built around creating a cyberstore on the World Wide Web to sell CD recordings.  Read story

Dear Max: Drop Dead. Love, GoCard

Here is how entrepreneurs came together to fight a common enemy, but will they last?  Read story

Scenes from an Antimall

The Lab, an 'antimall' in Costa Mesa, Calif., features small retailers and local events in renovated factory space.  Read story

Upstarts: Sale of Modern Music Keyed to Customization

CDuctive, an online music retailer, allows shoppers to customize CDs. Also, several shorter articles about companies that provide mass customization of blue ...  Read story

Case Study: An Indie Record Store Fights for Survival

To save their indie record store chain, the owners of Millennium Music decided to completely change it.  Read story

Sharer Beware

Here's how Mike Dreese, CEO of music retailer Newbury Comics, came to realize that the sales information he shared with his industry was putting his company ...  Read story

Marketing: Selling the Superstores

A 15-week, nationwide campaign is followed to learn how to get shelf space at the country's hottest retail chains.  Read story

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