Toys "R" Us Inc.


Child's Play

Start-up attempts to sell a positive-message-stuffed doll to kids.  Read story

Born to Be Big

Staples, an innovative supermarket for office supplies, braces itself to face new competition.  Read story

Elevator Pitch: Sport Technology Makes Gear for the X Games Crowd

Can it raise $3 million to meet demand?  Read story

The Marketing Genius Strikes Back

How Kenn Viselman made his name, lost his company, and is taking the biggest gamble of his career.  Read story

More Confessions of a Corporate Spook, Competitive Research Article - Inc. Article

More Confessions of a Corporate Spook --> ...  Read story

Selling Your Customer's Customer

Preselling products at both levels of the distribution chain, retail and wholesale.  Read story

Spies Like Us

An interview with Tom Stemberg, CEO and chairman of Staples, Inc. Stemberg describes the industry information he gathers by playing mystery shopper at his co...  Read story

Sales: What Works Now

Perplexing as the current sales environment may seem, there are strategies for coping with it. Inc surveys the changing entrepreneurial landscape to...  Read story

State of the Art: PC Toys and Games

Three companies that market politically correct toys are profiled.  Read story

Case Study

The Problem: Intellinitiative's board games were flying off the shelves. Then, a giant brand muscled them out of the store.  Read story

The New and Improved American Small Business

A close-up look at what it takes for a small business to battle with giant, nationwide competitors.  Read story

Street Smarts: Learning From Mistakes

A failed start-up has taught me (at least) two important things.  Read story

Defying Gravity

Some of America's iconic companies took flight in gloomy times.  Read story

How to Survive Without a Job

Guide to creating your own workplace in the '90s. Focus on entrepreneurs the changing small business landscape.  Read story

How I Did It: Joe Sitt, Thor Equities

Transforming urban shopping, one skeptical town at a time.  Read story

Sex and the Strip Mall

An entrepreneur bets that porn is ready to go mass retail.  Read story

Street Smarts: Changing Course

Companies these days have to change constantly just to survive, but some changes are bigger than others. Sometimes you even transform your company from one t...  Read story

A Market Worth Fighting For

Gareb Shamus keeps coming up with new ways to reach big-spending, early-adopting, first-in-line 18- to 34-year-old males. His latest is a doozy.  Read story

Mortar Combat

Think your brick-and-mortar can't compete with its Net-based rivals? Think again. New technology is bringing speed, convenience, and expert product informati...  Read story

How to Compete on Price

A jewelery distribution company uses strategic pricing as its marketing strategy.  Read story

Intelligent Money

A strategy for getting not just money but helpful advice from private investors.  Read story

When The Party's Over

No sooner had David Cook collected $8.4 million in an IPO than the market for his product disappeared. What was he going to do with all the money?  Read story

Reverse Auctions: A Supplier's Survival Guide

A growing number of large companies are forcing suppliers to bid through reverse auctions. Here's how to survive one with your margins intact.  Read story

Low-Brow Financing

How to make the most of the source of capital everyone loves to hate -- factoring.  Read story

When Something Clicks

During its 22 years as a profitable retail and mail-order business, Camera World honed its expertise in fulfillment, customer service, and supplier relations...  Read story

The Thing That Would Not Die

Toy maker Playing Mantis had a devout online community. So why did they almost kill it?  Read story

Death to Cool

For years, iRobot designed stuff cool enough for the Sci-Fi Channel, but its new product sells on the Home Shopping Network. Here's how a boutique high-tech ...  Read story

The Ride of His Life

Robert Klick's fifth business wowed Oprah, bowled over Kelly Ripa, and put him cheek by jowl with Russell Crowe. Too bad this amazing celebrity run had to en...  Read story

Playing By The Rules

Gary Gabrel built Pente from a college-student's hobby to a million-unit sales success. But it may be time to trade in his unconventional moves for a more tr...  Read story

Inside the Smartest Little Company in America

Whit Alexander and Richard Tait, founders of Cranium Inc., had never run a business before. But they did have one thing going for them: brains. That's why th...  Read story

The Netty Professor

Marketing professor Bruce Weinberg's study of the online retail experience became something much bigger: a personal obsession with shopping on the Web. Does ...  Read story

Steal This Strategy

How one company grows and prospers by taking the best ideas from big companies.  Read story

Do-It-Yourself Marketing

Guide to do-it-yourself marketing, advertising, public relations.  Read story

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