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How Business Can Be Good
In a recent front-page article in The Wall Street Journal, Jacob Schlesinger wondered, "Why has the '90s so far eluded the 'Decade of Greed' labe... Read more
Tylenol
Recent Articles about Tylenol
Is "Don't Be Evil" Over?
Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: ... Read more
Painful Cures
Would you pay $3.50 for a Tylenol tablet? You may have already. Hospitals, like other businesses, charge what the market will bear. Since hospital pati... Read more
State Tax Hike Targets Top Earners; A Smarter Work Week
(Not quite) total recall. Companies have to react swiftly and surely to the news that its products are faulty or flawed. But Read more
Oh, The Times! Oh, The Policies!
"These are the times that try men's souls," wrote Thomas Paine back in 1776. Two centuries later, men's souls are still being tried, but now, at least, we... Read more
Recovering From a Blow to Your Brand's Reputation
These 10 brands attempted, some more successfully than others, to bounce back from potentially game-ending disasters. Here's what you can learn from them. View slideshow
Making The Best Of A Bad Thing
They say it is an ill wind that blows no man to good. Or, to put the matter somewhat differently, there is nothing wrong with a plague of locusts if you h... Read more
Marketing: A Key to Long-Term Success
Envisioning your company from your customers' point of view will help you develop an enduring marketing strategy. Read more
Upstarts: Voting Systems
In the nonpartisan spirit of entrepreneurship, some companies offer ingenious responses to last year's unpleasantness at the polls. Read more
How to Speed Up Your Prototyping Process
Engineers who get too hung up on perfecting a prototype often lose sight of the bigger picture and waste precious development time. Here are a few ways you c... Read more
The $99 iPhone
This is huge! At last, someone at Apple finally tuned into CNBC (or better yet, spent some quality time on Main Street listening to real people).... Read more
Cool, Determined & Under 30
They are collaborative, creative, and -- above all -- confident. And all of them were born after October 31, 1978. Read more
Oh, My Aching Back
If you have an attack of back pain, don't just keep working. An orthopedic surgeon offers advice on easing the pain and preventing recurrences. Read more
Case Study: When a Guerrilla Marketing Campaign Backfires
Sam Ewen sure got people talking. The police called his agency's marketing campaign "unconscionable." Was it time to get less edgy?. Read more
First Aide
Melba J. Duncan knows what makes for a world-class executive assistant. Her one-of-a-kind recruiting business may even help you learn how to find a superstar... Read more
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