Tylenol


How Business Can Be Good

By Jeffrey L. Seglin |  Jan 24, 2000

In a recent front-page article in The Wall Street Journal, Jacob Schlesinger wondered, "Why has the '90s so far eluded the 'Decade of Greed' labe...  Read story

Painful Cures

By V.I. |  Dec 1, 1985

Would you pay $3.50 for a Tylenol tablet? You may have already. Hospitals, like other businesses, charge what the market will bear. Since hospital pati...  Read story

Oh, The Times! Oh, The Policies!

Oct 1, 1983

"These are the times that try men's souls," wrote Thomas Paine back in 1776. Two centuries later, men's souls are still being tried, but now, at least, we...  Read story

Making The Best Of A Bad Thing

Jun 1, 1983

They say it is an ill wind that blows no man to good. Or, to put the matter somewhat differently, there is nothing wrong with a plague of locusts if you h...  Read story

Marketing: A Key to Long-Term Success

By M. Dana Baldwin |  Apr 3, 2002

Envisioning your company from your customers' point of view will help you develop an enduring marketing strategy.  Read story

Upstarts: Voting Systems

By Rifka Rosenwein |  Jun 1, 2001

In the nonpartisan spirit of entrepreneurship, some companies offer ingenious responses to last year's unpleasantness at the polls.  Read story

Ask Inc.

By Inc Staff |  Sep 1, 2006

Scaling back profit-sharing plans; importing headaches.  Read story

Oh, My Aching Back

By Irving J. Cohen |  Apr 1, 1982

If you have an attack of back pain, don't just keep working. An orthopedic surgeon offers advice on easing the pain and preventing recurrences.  Read story

Cool, Determined & Under 30

By Donna Fenn |  Oct 1, 2008

They are collaborative, creative, and -- above all -- confident. And all of them were born after October 31, 1978.  Read story

Buzz

By Nancy K. Austin |  May 1, 1998

A look at the elusive marketing concept commonly called "buzz." Here are some ways that buzz can be generated and the effects it has on a business or product.  Read story

Tail Spin

By Curtis Hartman |  Mar 1, 1985

PBA was an airline in disgrace. Peter Van Arsdale had two weeks to save it. He did. Then the next disaster struck.  Read story

Case Study: When a Guerrilla Marketing Campaign Backfires

By Michael Fitzgerald |  Jun 1, 2007

Sam Ewen sure got people talking. The police called his agency's marketing campaign "unconscionable." Was it time to get less edgy?.  Read story

First Aide

By Nancy K. Austin |  Sep 1, 1999

Melba J. Duncan knows what makes for a world-class executive assistant. Her one-of-a-kind recruiting business may even help you learn how to find a superstar...  Read story

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