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USC Marshall School of Business


Recent Articles about USC Marshall School of Business

The Seven Habits of Highly Effective Start-Ups

Inc. 's editor lists seven characteristics of start-up companies that increase their chances of survival. Plus, a look at the types of experts most l...  Read more

9 Reasons Why It Pays to Imitate

Rather than get stuck trying to come up with the next great innovation, consider these nine reasons why you might be better off imitating and improving upon ...  Read more

Daddy Dearest

What's a son to do when his father--who also happens to be his boss--won't take him seriously? Plus: Stop cold-calling now.  Read more

Grow Your Company With Fewer Customers

A new study finds evidence to support the idea of 'less is more'. Here's why scaling your company with fewer clients may just contribute to your company's lo...  Read more

Grist: Trampling on Our Icons

If politicians and economists love entrepreneurs so much (and they say they do), why do entrepreneurs face so many hurdles, whether they're starting their bu...  Read more

The Perfect Decision

An interview with Howard Raiffa, John S. Hammond, and Ralph L. Keeney, authors of "Smart Choices: A Practical Guide to Making Better Decisions." They explain...  Read more

Why 20 Million of You Can't Be Wrong

A long-time Inc . contributor surveys the current entrepreneurial scene and reports his findings. How do things look? Well, one answer might be "Neve...  Read more

SMALL BUSINESS 2001: Where We Are Now

Starting your own business is never easy. But it was once a whole lot harder.  Read more

How to Write an Operational Plan for Your Business

In 2010, Sean Bandawat acquired Jacob Bromwell, a specialty housewares company that's been in existence since 1819. Here, he shares his operational plan, foc...  Read more

Case Study: His Board and His COO Advised Against It, but Dave Kvederis Felt He Had to Act Fast

Was this really the right time to launch a major corporate restructuring?  Read more

Extreme Managing

Jack Hartnett, head of 54 Sonic restaurants, demands that employees follow his orders unquestioningly and assumes responsibility for their personal and profe...  Read more

How to Win a Business-Plan Competition

Smart strategies can lead you to the top of your class, earn you credibility, and even reel in investments.  Read more