How to Build a Brand Internationally
For decades, Coca-Cola and IBM were among the scant few globally-recognized brands. By crafting a universal message and increasing brand awareness, here's how yours can be next.
Read moreFor decades, Coca-Cola and IBM were among the scant few globally-recognized brands. By crafting a universal message and increasing brand awareness, here's how yours can be next.
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A look at the companies that supply the busy port with docks, nets, and life rings.
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The introduction of the Chevy Volt and other electric vehicles will require a vast ecosystem of entrepreneurial businesses.
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Advice for business owners on researching foreign markets, putting together an export plan, and finding salespeople overseas.
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Margot Fraser, the founder of Birkenstock, USA, recalls 40 years of peace, love, and clunky sandals Read more
One of the greatest barriers to productivity is our tendency to sue one another. Read more
Not quite. But big companies that want to copy Japan's success should look at the American small business model. Read more
In the last few years, there has been a notable increase in the number of religious-discrimination lawsuits. Theologians hail this burst in litigation as ... Read more
Many of us muse about the million-dollar idea: the invention that will make life easier for others and more lucrative for us. Most of these ideas never ge... Read more
Entrepreneurs like Mason are solving our "insolvable" problems. Read more
What lurks beyond Rio Grande A leading expert on the opportunities and risks for U.S. companies in Mexico is Stephen Blank, a profes... Read more
"In the past 15 years of economic turbulence small business has proved more flexible and adaptable than the giant corporations. Small companies have provided... Read more
Entrepreneurs like Mason are solving our "insolvable" problems. Read more
From rooftop wind turbines to retinal implants that transmit images to the blind, here's a look at some of the most innovative technologies of 2009. View slideshow
Researcher David Birch says the United States is better at providing services than making products. That adds up to a rosy future. Read more
Holt Company is recognized for initiating a "values-based leadership process" in 1989 to both promote ethics as a priority business issue... Read more
Small businessmen who argue that the U.S. tax system favors investment in large companies rather than small ones have support from a study by the Californ... Read more
The matter of legally protecting your intellectual property can get quite complex -- and expensive. You likely don't want to spend endless hours sorting t... Read more
The next takeover that you receive has a 15% to 20% chance of coming from a foreign suitor, says Jerold Morgan, a Chicago-area consultant who arranges and... Read more
Last year, Maureen Reagan and Sell Overseas America helped 740 companies stake out a share of the world marketplace. Read more
During the due diligence phase, the company, its underwriters, and their attorneys will focus on the registration statement. This phase will require the c... Read more
Organized labor's widely publicized protests at the recent World Trade Organization meetings in Seattlereveal its dual situation in the United States and ... Read more
Big business may dominate Japan's image abroad, but 91% of Japanese private employees work in firms employing fewer than 500 workers. Read more
How much lead time is needed from the moment you compete for an order to the moment when it has to be at its destination? Generally, for international ord... Read more
The argument made by the proponents of advertising is almost pathetically simple-minded: If you can measure the benefits of advertising on your business, ... Read more
America's "Sunbelt," the land of opportunity for job seekers and businessmen, is beginning to experience the unemployment and high cost of living that pla... Read more
Identifying 100 of the fastest-growing privately owned companies in the United States was a massive editorial project. Modeled on the annual INC. 100 ran... Read more
More students want to be entrepreneurs, but their professors are turning them into bureaucrats. Read more
Finance & Capital mentor Guy Kawasaki responds: The strength of your start-up's management team is absolutely critical to your succe... Read more
Creating a single videotape can cost less than $50 or more than $5,000, depending on how much you want to do yourself, and how professional a result you r... Read more
The MIT Enterprise Forum poses painful questions to the managers of new or troubled companies. Read more
The "scientific" methods that once made labor unions strong are now making them weak. Read more
The dearth of American IT professionals has given high-tech workers the leverage to command premium salaries and perks from companies desperate to attract... Read more
Business: Medical transcription service Locations: Sterling, Va.; Bangalore, India; and homes across the United St... Read more
Finding really useful travel sites can be harder than looking for a needle in a haystack. Here are some sites that focus on one aspect of travel and do it... Read more
The question of whether debt increases or decreases a company's value has no one-size-fits-all answer, but here are some guidelines as you think about your o... Read more
Finance & Capital mentor Guy Kawasaki's response: The advice varies and depends on the country in which the start-up is located. U.... Read more
If a big, newly public competitor of yours is getting good press, don't be alarmed about some new threat. First, do a little background check befo... Read more
"I doubt that we'd be able to operate without the zone," says Richardo Cantu, managing director of Sandyvest Inc., a wholesaler of imported watches and sm... Read more
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