United States Olympic Committee


Gold-Medal Marketing

By Max Chafkin |  Apr 1, 2007

For companies looking to profit from the Beijing Olympics, the race is on.  Read story

The 22% Disadvantage

By Rebecca A. Morgan |  Oct 1, 2004

Michael Phelps won the gold medal in the 100 meter butterfly at the Athens Olympics. But what if, while Phelps focused single-mindedly on his race, the U...  Read story

What's The Difference Between Politicians And Cottage Cheese?

By Joseph P. Kahn |  Mar 1, 1984

Not much, at least from a marketing standpoint. And that's where David Sawyer comes in.  Read story

Marketing: Honeys, Hand Me a Polygamy Porter

By Donna Fenn |  Aug 1, 2002

Can chutzpah build a brand? Greg Schirf is betting the head off his lager that it can.  Read story

Downhill All the Way

By Athena Schindelheim |  Mar 1, 2006

How Jake Burton went from teen snowboarder to snowboarding mogul.  Read story

Auto Entrepreneur;

Jun 1, 1988

He had no product, no experience, and no money. But that didn't stop Harvey Lamm from building one of the most successful car companies in America  Read story

When the Boss is an Adrenaline Junkie, inc5000 Article - Inc. Article

By Andrew Dermont |  Aug 20, 2008

Ron Farmer is a speed freak. When his knees failed at 52 years old, he quit running marathons and began racing cars. Ten years later, he is headed to Ohio...  Read story

YourCustomer@YourBusiness.com

By Jill Hecht Maxwell |  Sep 15, 2000

Providing Internet service to your customers may sound like technology, but it's all about marketing.  Read story

Let the (Political) Games Begin

By Norm Brodsky |  Jun 1, 2005

What do you do when the government wants to replace your business with a big swimming pool?  Read story

Winning Is A State Of Mind At Nike

By Lucien Rhodes |  Aug 1, 1981

Three running enthusiasts teamed up and turned a fad into a national movement. Phil Knight has turned that winner's attitude into a corporate philosophy.  Read story

It Only Looks Easy

By Josh Dean |  Mar 1, 2006

He's the cool boss, the take-a-year-off-to-snowboard guy, the company owner who leads by doing only what he loves. But he's also an intense and talented busi...  Read story

Chairman Jerry's Cultural Revolution

By John Case |  Aug 1, 1987

Jerry Gorde gave his employees an ESOP, a majority on the board, and lots of corporate culture. What he never gave up was control  Read story

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