United States Olympic Committee


Recent Articles about United States Olympic Committee

Gold-Medal Marketing

By Max Chafkin |  Apr 1, 2007

For companies looking to profit from the Beijing Olympics, the race is on.  Read more

The 22% Disadvantage

By Rebecca A. Morgan |  Oct 1, 2004

Michael Phelps won the gold medal in the 100 meter butterfly at the Athens Olympics. But what if, while Phelps focused single-mindedly on his race, the U...  Read more

Hiring Your Own Don Draper; Improving Your Online Rep

By Nitasha Tiku |  Oct 2, 2009

How much does it cost to hire real life Mad Men . As much as $964 an hour, according to Advertising Age, which Read more

What's The Difference Between Politicians And Cottage Cheese?

By Joseph P. Kahn |  Mar 1, 1984

Not much, at least from a marketing standpoint. And that's where David Sawyer comes in.  Read more

Marketing: Honeys, Hand Me a Polygamy Porter

By Donna Fenn |  Aug 1, 2002

Can chutzpah build a brand? Greg Schirf is betting the head off his lager that it can.  Read more

Downhill All the Way

By Athena Schindelheim |  Mar 1, 2006

How Jake Burton went from teen snowboarder to snowboarding mogul.  Read more

When the Boss is an Adrenaline Junkie

By Andrew Dermont |  Aug 20, 2008

Forget drinking scotch and smoking foreign cigars. These Inc. 5000 CEOs savor their success with speed and sweat.  Read more

Auto Entrepreneur;

Jun 1, 1988

He had no product, no experience, and no money. But that didn't stop Harvey Lamm from building one of the most successful car companies in America  Read more

YourCustomer@YourBusiness.com

By Jill Hecht Maxwell |  Sep 15, 2000

Providing Internet service to your customers may sound like technology, but it's all about marketing.  Read more

Case Study: How Timing Is Everything

By Amy Barrett |  Feb 15, 2012

These chocolatiers get a dream order they can't ignore—or can they?  Read more

Let the (Political) Games Begin

By Norm Brodsky |  Jun 1, 2005

What do you do when the government wants to replace your business with a big swimming pool?  Read more

It Only Looks Easy

By Josh Dean |  Mar 1, 2006

He's the cool boss, the take-a-year-off-to-snowboard guy, the company owner who leads by doing only what he loves. But he's also an intense and talented busi...  Read more

Winning Is A State Of Mind At Nike

By Lucien Rhodes |  Aug 1, 1981

Three running enthusiasts teamed up and turned a fad into a national movement. Phil Knight has turned that winner's attitude into a corporate philosophy.  Read more

Chairman Jerry's Cultural Revolution

By John Case |  Aug 1, 1987

Jerry Gorde gave his employees an ESOP, a majority on the board, and lots of corporate culture. What he never gave up was control  Read more