Victoria's Secret Stores Inc.


Talking Shops

Shopping maven Paco Underhill on how malls can save themselves.  Read story

Here Come the Trademark Bullies

A new law makes it easier for big corporations to sue over trademark dilution.  Read story

The Real Winners and Losers

Companies shelled out a record $2.7 million for 30 seconds of airtime during the Super Bowl. So who got their money's worth? A look at the best and worst com...  Read story

Top 30 Entrepreneurs Under 30 - Claire Chambers, Journelle

#10 Claire Chambers Journelle Age: 28 Locat...  Read story

Traffic Will Make You Rich: The Word from the Experts

Sales, not traffic, are what's needed to create profit for a Web site, according to the experts.  Read story

Building a Web Site Is Easy: The Word from the Experts

E-commerce experts discuss the technical hardships a business can suffer when trying to create a customer-friendly Web site.  Read story

Wild Ads Make Web Stars: The Word from the Experts

Ad campaigns for dot-coms should explain what the business does in order to be effective, say industry observers.  Read story

Smart Money Makes You Smart: The Word from the Experts

E-commerce experts weigh in on the importance of finding smart investors.  Read story

Brand Is Everything: The Word from the Experts

E-commerce experts discuss why having a good brand does not necessarily generate sales on the Internet.  Read story

Community, Community, Community: The Word from the Experts

Not every company needs to build an online community, say Web observers.  Read story

Razzle-Dazzle Makes Web Sites Great: The Word from the Experts

Bells and whistles can hinder a more important aspect of Web sites ? speed.  Read story

Mail-Order Business

A mail-order business is one that receives and fulfills orders for merchandise through the mail. The terms "mail-order," "direct mail," and "direct market...  Read story

Desperation Capitalism

What do Clorox and Apple Computer have in common? Both were launched by bootstrappers-- and here are some other bootstrapping Hall of Famers.  Read story

Creation Nation

Wondering where the next hot food ... hit toy ... big band ... miracle drug will come from? Chances are, from entrepreneurs just like you who are furiously c...  Read story

The Doublemint Strategy

A company splits its original sales space in two and starts a successful offshoot business.  Read story

Made to Order

In-depth analysis of a start-up catalog business.  Read story

A Digital Makeover for the Modeling Business

How Ford Models became the hottest thing on YouTube.  Read story

The New Market Research

Forget focus groups and mail surveys; with constantly changing markets and ever-increasing competition, companies are finding new ways to determine what cust...  Read story

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