Virginia Postrel


Designing Success

It's not just the iPod and Target toilet brushes. Even small companies with prosaic products are finding that design can be the difference between success an...  Read story

Revolution for Nonradicals

Short reviews of seven new business books offering information on marketing, starting a business, and problem solving. Plus: a best-selling author lists his ...  Read story

Grist: What's in Store for '04

From "perfect storming" to CEOs as name-brands, here are some trends poised to take shape in 2004.  Read story

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