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Make Someone Happy -- Your Customer
In 1951, when I started Lillian Vernon Corp. from the yellow Formica kitchen table in my apartment in Mount Vernon, a suburb of New York City, I spent hou... Read more
Vogue Magazine
Recent Articles about Vogue Magazine
How to Get Your Products onto the Beauty Pages
The secrets to getting your products in to some of the top fashion magazines. Read more
Kelly Cutrone's Advice for PR Success
Kelly Cutrone, star of Bravo's Kell on Earth and founder of People's Revolution, talked to Inc.com about training the Gen Y workforce, learning the power of ... Read more
When the New Guy Blogs...
The New York Times has inter... Read more
Entrepreneurs Vie for a Piece of Fashion's Night Out
Want to get in on the action at fashion week? Here's a look at how some small businesses are using the event to market their brands. Read more
Start-up Says: Move Over, Vogue
He aims to create the next great media empire out of his young New York upstart. We spent Fashion Week with Ari Goldberg of StyleCaster. Read more
Ask Liz Lange
Liz Lange on the best use of marketing dollars when repeat customers are hard to come by. Read more
Goodbye, Retainers
Pay as you go with results-based PR. Read more
The Selling of Ethics
Two hair-care competitors trade jabs on whether or not it's ethical to advertise a company's political correctness. Read more
Branding Lessons from Gwyneth Paltrow
It's official: Gwyneth Paltrow has made the transition from ice-princess, Oscar-winning Read more
First-Class Passenger Lounge
When you enter Direct Tire, based in the Boston area, you pass under a banner that reads, "We'll Fix It So It Brakes." That slogan, which owner Barry Stei... Read more
Recording Employees’ Calls and Google’s Holy Grail
This call may be recorded. Read more
10 Tips for Bootstrapping Your Marketing
When money's tight, your brand's image doesn't have to suffer. Read more
8 Ideas for Rocking Fashion Week
We've tapped the strategies of some of the best young companies trying to get noticed by the style-makers and influentials at New York's Fashion Week. Read more
Inc. 5000 Applicant of the Week: Alex and Ani
How a jewelry entrepreneur's clever idea and sustainable focus allowed her to turn the family business into a line of popular fashion accessories. Read more
Deskside Story
As the latest buzzword suggests, PR firms are happy to drop by. Read more
This Woman Has Changed Business Forever
The Body Shop mixes business with a devotion to social causes, inspiring both employees and customers. Read more
The health-spa market looks impossibly overcrowded -- and plenty of shakeout victims would line up to confirm it. But Sharlyne Powell and Sharon McConnel... Read more
Feet Don't Fail Me Now
Shoe manufacturer must differentiate its offerings from cheaper imitators through marketing and advertising. Read more
The Buzz Factory
Tattoo, Inc., a low-profile San Francisco marketing firm, has amassed an impressive group of blue-chip clients with its uncanny ability to define the essence... Read more
The Real Cost of Customer Service
Profile of an automotive services business where fanatical attention to customer service allows for huge margins. Read more
Young Dot-Com Millionaires in Love
Passions run deep as television soap operas struggle to catch up with our fast-paced world. Read more
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