Make Someone Happy -- Your Customer
In 1951, when I started Lillian Vernon Corp. from the yellow Formica kitchen table in my apartment in Mount Vernon, a suburb of New York City, I spent hou... Read story
Vogue Magazine
The Selling of Ethics
Two hair-care competitors trade jabs on whether or not it's ethical to advertise a company's political correctness. Read story
Goodbye, Retainers
Pay as you go with results-based PR. Read story
Ask Liz Lange
Liz Lange on the best use of marketing dollars when repeat customers are hard to come by. Read story
First-Class Passenger Lounge
When you enter Direct Tire, based in the Boston area, you pass under a banner that reads, "We'll Fix It So It Brakes." That slogan, which owner Barry Stei... Read story
This Woman Has Changed Business Forever
The Body Shop mixes business with a devotion to social causes, inspiring both employees and customers. Read story
Deskside Story
As the latest buzzword suggests, PR firms are happy to drop by. Read story
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The health-spa market looks impossibly overcrowded -- and plenty of shakeout victims would line up to confirm it. But Sharlyne Powell and Sharon McConnel... Read story
Feet Don't Fail Me Now
Shoe manufacturer must differentiate its offerings from cheaper imitators through marketing and advertising. Read story
The Real Cost of Customer Service
Profile of an automotive services business where fanatical attention to customer service allows for huge margins. Read story
The Buzz Factory
Tattoo, Inc., a low-profile San Francisco marketing firm, has amassed an impressive group of blue-chip clients with its uncanny ability to define the essence... Read story
Young Dot-Com Millionaires in Love
Passions run deep as television soap operas struggle to catch up with our fast-paced world. Read story
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