Warner-Lambert Corporation


A Tie-in with Big Brands

By Susan Greco |  Jul 1, 1994

Two entrepreneurs who made a successful pitch to Warner-Lambert to co-market their product share their strategy.  Read story

Gimme Some Skin

By Leslie Brokaw |  Apr 1, 1989

A chemical company develops a new material which can be used for sports padding and prosthesis liner.  Read story

Negotiating Better Licensing Deals

By Jill Andresky Fraser |  Dec 1, 1992

Pharmaceuticals company strikes international deals and negotiates supply, manufacturing, and licensing agreements.  Read story

They Chew Gum, Don't They?

By PAUL B. BROWN |  Feb 1, 1991

Why you should think twice about hiring a public relations firm and some advice on choosing a PR firm.  Read story

Small Firm's Biotech Coup Wins Approval

Jan 1, 1982

A small biotechnology company in La Jolla, Calif., is the first firm to win permission from the U.S. Food and Drug Administration to market a product that...  Read story

I Lost It at the Movies

By Neal Koch |  May 1, 2002

Glamour, moguldom, potential home-run returns -- is it any surprise that so many CEOs with cash want to try their hand in the film business? Or that bad thin...  Read story

Seducing The Customer;

By Tom Richman |  Apr 1, 1988

I WOULDN'T WANT TO CLAIM THAT salespeople at Ballard Medical Products Inc. have it easy. They'd bristle at that. George Wojtowicz, for instance, might po...  Read story

The Razor's Edge

By Mike Hofman |  Mar 1, 2000

With a hip target market and a cool product concept, Todd Greene hopes to carve out a niche for himself in the tough razor industry. But can the HeadBlade cu...  Read story

The Snack Food That's Packing America

By David Whitford |  Oct 1, 1996

A profile of a start-up that is producing an all-natural packaging material.  Read story

How're You Gonna Keep 'Em Down On the Firm?

By Christopher Caggiano |  Jan 1, 1998

Sean Durham and Eric Rabinowitz of IHS HelpDesk Service uncovered a hidden growth strategy when they realized that rampant employee turnover was affecting th...  Read story

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