William Drenttel


Forgo the Logo

Jan 1, 1995

Forget bulls and doughboys--if you're a young company and don't have a corporate logo, you may be better off. That'saccording to a man who makes his livin...  Read story

Duh-sign of the Times

By Kate O'Sullivan |  Nov 1, 2001

Web design isn't about flashy graphics and features. The best sites appreciate the value of simplicity.  Read story

Notice Anything Different?

By George Gendron |  Oct 1, 1996

Inc.'s Editor-in-Chief tells readers how and why the magazine's format has changed.  Read story

The Pentagram Papers

By Emily Barker |  Sep 1, 1999

In a time of stifling labor shortages, how can a company get and keep industry superstars? The folks at architectural-design firm Pentagram think they know: ...  Read story

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