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Wolfgang Puck

6 Ways to Sell Like the Pros

Joy Mangano, founder of the company Ingenious Designs and inventor of the Miracle Mop and Huggable Hangers, reveals product features gradually, performing a home-ec version of the dance of the seven veils. Her hangers are unbreakable! They are ultrathin, so they take up less closet space! They keep a lock grip, so clothes don't fall off! As these lessons unfold, viewers have time to absorb one before being presented with the next -- the argument is like a wave, growing inexorably in power.

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Wolfgang Puck

6 Ways to Sell Like the Pros

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