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5 Marketing Lessons From Old Spice
Funny. Memorable. Manly. The minds behind the Old Spice Guy campaign reveal their keys for marketing success.
Read moreYouTube LLC
Why It's Trending: The Google-owned video-sharing site bought Next New Networks, a Web video production company, in an effort to move beyond short, quirky home videos to professionally produced content.
How to Use Humor in Advertising
Thinking beyond your product and more in terms of humor and entertainment can maximize your advertising effectiveness. Here’s how to pull it off.
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4 Tools for Creating Video Blogs
A video blog can be a great way to spread company news, talk about products, and stand out among traditional company blogs. Thanks to easy-to-use editing software, you don’t have to be a professional to produce one. We created our two- to four-minute vlogs using a webcam and the following applications.
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4 Tools for Creating Video Blogs
A review of editing software that makes it easy to produce professional-looking video blogs
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How to Write a Social Media Policy
Whether your company is active on social media, your employees probably are. Here are some things to consider when creating a social media policy.
Read moreRecent Articles about YouTube LLC
Sprint's New Dual-Screen Smartphone
Sprint has announced the Kyocera Echo , a new An... Read more
Innovation: YouTube’s Technique
The pressure is on for businesses to foster innovation. Google does this by allowing their engineers 20% of their work time for exploring new ideas.... Read more
Don't Make the Same Mistakes with Google AdSense I Did
Every entrepreneur makes mistakes when starting out. Some are fixable, some don’t matter that much in the long run. Some really bug you and can&rsqu... Read more
Using Viral Video to Boost Sales
By creating clever Web videos, companies like Smule and Kiva Systems explain their technology to customers and produce sales leads. Read more
How to Use Multimedia for Business Marketing
Your guide to using photo sharing, video, podcasts, mobile marketing, and other types of multimedia to broaden your company's reach and introduce new marketi... Read more
The Jobs Bill and You
Senate passes hiring incentives . A measure designed to provide financial incentives for companies to hire new employees looks set to pass the Senat... Read more
8 Ways to Optimize Video Content for Search
Optimizing video for search is easy to overlook and incredibly important. An Inc. 500 CEO tells you how to do it right. Read more
YouTube Reaches Two Billion Hits a Day
Video-sharing website YouTube celebrates its fifth birthday today with the news that it receives more than two billion hits daily. That's a... Read more
Attention Armchair App Developers
Hey, armchair app schemers. There's plenty of help for bringing your idea to iPhone screens everywhere, the Los Angeles Times Read more
SBA is on YouTube?
The Small Business Administration launched a channel on YouTube to reach technology-savvy entrepreneurs. Read more
The Best Budget-Friendly Blu-ray Devices
How Blu-ray models from Sony, Sharp, and Panasonic stack up Read more
The Weakest Link - Your Social Media Marketing "Killer App"
I have this unrelenting suspicion that people deeply, innately, in every fiber of ourselves need to be connected . Radical, I know. This ... Read more
Green Banks, YouTube’s Demise, and Top Roadside Eats
Twittering in Tehran . No one really knows what's been happening in Iran over the past few days as protests and violence flare up in the wake of a d... Read more
Swapping Employees; The 10 Best Commencement Speeches
Swap 'em if you got 'em. Today's Chicago Tribune... Read more
YouTube and The Sound of Silence
YouTube is cracking down on videos with copyrighted material, specifically music. Word is spreading fast around the YouTube community that many videos hav... Read more
Demo Day's Coolest Ideas
Here's a brief recap of a few of the more creative start-ups (and hair styles) from 500 Startups's Demo Day at General Assembly. Read more
Your Company, the Movie
Tools for creating online videos. Read more
A Digital Makeover for the Modeling Business
How Ford Models became the hottest thing on YouTube. Read more
Gear: Taking Home Theater to the Next Level
With this Web-ready home theater equipment, you can download tearjerkers and action flicks to watch from the comfort of your sofa. Read more
Marketing Your Business on YouTube
Uploading a commercial won't fly on YouTube. You have to be subtle, but if you are creative and not too heavy handed and not so obviously shilling your produ... Read more
No Better Time For Guerrella Marketing
Who has the money to actually pay for a traditional marketing campaign right now? Thought so! Here are five ways to market and advertise for free... Read more
Can Hulu beat YouTube?
Online video is here to stay -- but the battle for online eyeballs has only just begun. YouTube, of course, made online video popular, and its success was... Read more
The Next $1.65 Billion Start-Up?
Google's purchase of YouTube has reignited worries of another dot-com bust. We turned our questions to Geoff Cook, the 26-year-old founder of myYearbook.com,... Read more
Viral Video: Get Ready for Your Close-up
"Will it Blend?" from Blendtec and three more case studies of viral-video marketing success. Read more
Can Video Help Searchers Find You?
Video can raise your search engine optimization prominence and bring in new customers -- if you do it right. Read more
10 YouTube Videos Every Entrepreneur Should Watch
Want business advice from Warren Buffet? We compiled a list of videos that every entrepreneur should watch. View slideshow
Starbucks Undercover; How to Kill a Great Idea
The recession probably won't hurt your business. Say what? Scott Shane says there's a common curiosity about recessionary effects on start-ups, but... Read more
Contagious Commercials
How to get in on the YouTube craze. Read more
Apture: A Tech Company Banking on Journalistic Cred
There's certainly no shortage of tech companies these days. Apture , based in San Mateo, California, and led by 23-year... Read more
Can You Spot the Real Utube?
Millions of Web surfers couldn't, so now there's a lawsuit. Read more
Health Care, Immigration, and Marketing by Pigeon
Towards a founder visa . Earlier this year, Paul Graham proposed creating a special work vi... Read more
A Chief Digital Officer for New York
City picks entrepreneur to lead digital efforts. Meet Rachel Sterne. The 27-year-old entrepreneur was tapped by New York City Mayor Michael Bloombe... Read more
How to Launch a Viral Marketing Campaign
Bootstrapping start-ups are rethinking their traditional advertising budgets in favor of viral marketing, but are they just chasing their tails? Experts weig... Read more
Inc. Online Exclusives November 2006
November 2006Read more
Contagious Commercials [Audio]
How can cheap, homemade movies help you connect with customers? Associate editor Nadine Heintz explains why more and more companies are turning to YouTube... Watch video
How to Sound Smarter and Google Goes Shopping
57 business cliches to avoid. Ever find yourself telling your employees to "think outside the box" or "get their ducks in a row." Then you may be g... Read more
Survival of the Fittest
Greetings from sunny Florida. I wish I could say I've been spending a lot of time poolside with a margarita in hand, but most of my trip so far has been s... Read more
Going Beyond Facebook, YouTube, and Twitter
Businesses can learn lessons from the presidential campaigns about how to use social media sites to connect with people, find customers, and make millions. Read more
10 Cool New Tech Ideas to Help You Market Your Business
Facial recognition, eavesdropping apps, augmented reality...these aren't security protocols but new ways for you to be able to market your business. Read more
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