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Yvon Chouinard


A Little Enlightened Self-Interest

Patagonia's Yvon Chouinard and Winning Workplaces's Ken Lehman talk about values, ethics, and why companies that treat employees well have a business advantage.

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Recent Articles about Yvon Chouinard

Reader Mail: September 2010

Stealing Tony Hsieh’s recipe for success.  Read more

Reconnaissance: Beyond and Back

Yvon Chouinard and the startling power of authenticity.  Read more

Lost in Patagonia

Profile of a socially responsible company, its founder, and the problems of focusing on ideology rather than profit.  Read more

'i'm Sorry, Yvon's Out Surfing'

How to run a company when you're gone six months of the year  Read more

The Anti-marketers

The best mail-order catalog in America is put out by people who hate to sell, never use the word 'new,' and make customers pay for the privilege of ordering  Read more

Private Lives;

Demon dialers, Dungeons Dragons, and the great $5 disposable suit.  Read more

Notes from the Inc. 500

So the 25th annual Inc. 500 conference was held this weekend in San Francisco, at the lovely Fairmont Hotel located high atop Nob Hill. As always, the eve...  Read more

Flowers in our hair at the 2007 Inc. 500

As an official veteran of the Inc. 500 experience (having attended two of the last 25 Inc. 500 conferences and...  Read more

Are We Willing to Give Up Growth for Mission?

As the year draws to an end, I face a question that annually lurks in the back of my mind, (and I suspect in the minds of most entrepreneurs), "Do I have ...  Read more

The Foundation for Doing Good

Marriott and Patagonia may have wildly different histories and CEOs with little in common, but both represent the corporation as a tool for social change.  Read more

Yvon Chouinard, Founder of Patagonia, on Corporate Culture

To build Patagonia's singular corporate culture, Yvon Chouinard first asked himself what kind of business he wanted to own.  Read more

25 Years. 7,900 Companies. One Enormous Impact

For 25 years, the most exciting companies in America have been getting noticed here. Microsoft, Timberland, Jenny Craig--glad to be of service.  Read more

Lessons Learned

A CEO tells how the lessons he learned climbing mountains helped him turn around a company.  Read more

Can Business Still Save The World?

Meet the new breed of socially responsible CEOs. They share the goals of activist pioneers like Body Shop cofounder Anita Roddick and Ben Jerry's...  Read more

Jim Collins: How to Thrive in 2009

As part of our 30th-anniversary issue, Inc. asked Jim Collins, author of Good to Great and Built to Last , what we might expect in ...  Read more

The Seven (Almost) Deadly Sins of High-Minded Entrepreneurs

The high price of running a socially responsible business.  Read more

Contributors

For our 30th-anniversary issue, we talked to Inc.'s three longest-tenured employees, as well as two of our newest hires.  Read more

The Business Owner's Bookshelf

30 books you should read and put to use  Read more

Business 101 from Spongebob Squarepants

iPad apps hit the store . The release of the iPad is still one day away, but iPad app developers, anticipating huge demand, are already hawking th...  Read more

Review: Getting to Plan B

In Getting to Plan B , John Mullins and Randy Komisar discuss the importance of revising your business model  Read more

Friend of the Family

The Socially Responsible EOY winner and runners-up for 1994.  Read more

Inc. 500 Conference Honors America's Fastest Growing Private Companies

Ken Hendricks, founder and CEO of ABC Supply, honored as Inc. "Entrepreneur of the Year."  Read more

This Is How It's Done: Smart Business Moves

30 classic examples of innovation, from the Inc. archives  Read more

Do You Have a Winning Workplace Culture?

Find out how your workplace environment compares to our 2010 Top Small Company Workplaces.  Read more

How to Create a Company Philosophy

As head of a small business, your values bleed into the company culture whether you intend them to or not. Here's how to mindfully craft a company philosophy.  Read more

Homage To Patagonia

Perhaps you should have investigated the approximately 80% of Patagonia's volume that comes from its retail dealers. We have the same interests and motiva...  Read more

Creativity Regained

Robert Redford happens to be a movie star, but he's the star who founded an enterprise that changed an industry. Along the way, this very successful entrepre...  Read more

The Fan Versus the Businessman

The techniques of two CEOs from the same region who sell soccer equipment by mail are compared and contrasted.  Read more

My Favorite Company

Inc. writers and editors write about their favorite companies.  Read more