adidas AG


REEF-er Madness

Shares in Resource Interactive's new stock fund are up 8.4 percent--to about $1,500--since January.  Read story

null

Adolf and Rudolf Dassler ran a factory together making athletic shoes in a small Bavarian town. But after World War II, the founders of Adidas Sports-chuh...  Read story

Capturing Eardrums

In a world that's increasingly awash in marketing clutter, Paul Anthony, founder of Rumblefish, believes music can help a brand stand out. So what does your ...  Read story

Gear: What's Your Bag?

Take a meeting, catch a train, hit the gym. How to carry it all.  Read story

Keep Running: A Company in Search of the Finish Line

The founders of Newton Running believed they could shove their way into the running-shoe business. And so they did. Now, where the heck is that finish line?  Read story

Skin In the Game

Here's an innovative way to motivate staffers: buy them stock in your publicly traded clients.  Read story

Surviving in the Nike/Reebok Jungle

New Balance tries to compete in a shrinking industry dominated by intensely competitive giants.  Read story

Building a Company That Wins

Inc . recently sat down with Arthur Rubinfeld, the mastermind behind Starbucks' meteoric growth and the founder of ad agency AIRVISION, to discuss hi...  Read story

Building a Company That Wins

Inc . recently sat down with Arthur Rubinfeld, the mastermind behind Starbucks' meteoric growth and the founder of ad agency AIRVISION, to discuss hi...  Read story

2008: A Closer Look

The Thrust of It After three failed attempts, SpaceX, a private rocket company with headquarters in Hawthorne, California, successfully launched ...  Read story

Winning Is A State Of Mind At Nike

Three running enthusiasts teamed up and turned a fad into a national movement. Phil Knight has turned that winner's attitude into a corporate philosophy.  Read story

Precision Marketing

An in-depth look at how database marketing lets you analyze trends and target top customers.  Read story

More Than One Way To Break Up A Company

"It was a very comfortable marriage and a very comfortable divorce," John P. O'Neil, president of Converse Inc., comments. "I felt like I had just g...  Read story

Start-Ups from Scratch

Eight brief profiles of companies launched with almost no money down.  Read story

Volume Business

What happens when the world's best real-life bookstore battles the world's best virtual bookstore?  Read story

How I Did It: Joe Sitt, Thor Equities

Transforming urban shopping, one skeptical town at a time.  Read story

Trading Places With the Big Guys

How a small shoe-care product manufacturer gets large athletic-shoe makers to endorse its product.  Read story

Heartbreak;

"I'M BASICALLY A COMPROMISER," BILL Rodgers was saying, sitting on the patio outside his Phoenix condominium. "If a bad situation came up, I always prefe...  Read story

Brand on the Run

Martin Connolly, CEO of bicycle-wheel manufacturer Spinergy Inc., used a combination of buzz, product placement, and celebrity endorsement to cultivate one o...  Read story

  • 1