Big-Bucks Ads: Advertise the Way the Big Players Do
It used to be that only humongous companies like Anheuser-Busch could afford to do an advertising blitz during a megaevent like the Super Bowl. Lately, sm... Read story
Advertising
Go Glossy: How to Create a Beautiful Branding Tool on a Budget
By Mike Hofman | Jul 1, 1999
Custom publishing, once considered the marketing wave of the future, has not lived up to its early promise. The problem is often the heavy cost of produci... Read story
The Tested Eight-Step Banner Ad Campaign
By Shari Thurow | Jul 7, 2000
Here's a proven, step-by-step plan for launching and maintaining a successful banner ad campaign. We've used it consistently for our clients at Read story
How To Order Ads A La Carte
By Ivan Levison | Feb 1, 1982
Jim Stevens walked into the offices of HyperCreative Advertising feeling like one of the biggest frogs in the pond. He'd budgeted $100,000 for his new ad... Read story
How to Select an Ad Agency
By Inc Staff | Sep 13, 2000
One of the easiest ways to lose a lot of money is to select the wrong advertising agency. Selecting the wrong agency will waste your investment while rais... Read story
What to Look For in an Ad Agency
By Jay Conrad Levinson | Sep 13, 2000
Once you've decided that you need an advertising agency, use this checklist as a guideline for selecting the best possible one for your needs and goals.Read story
Advertising
By Carole Matthews | Jan 24, 2001
Industry-specific associations can help you research hard-to-find details about the industry you're in and often offer valuable networking opportunities w... Read story
To TV or not to TV: Should Your Biz Use the Tube to Sell?
By Kimberly McCall | Apr 24, 2001
For some small business owners, media buying is a mystery-shrouded endeavor -- one that they have neither the experience nor the inclination to delve into... Read story
Radio Advertising: Inside Scoop from a Pro
By Kimberly McCall | Apr 24, 2001
Share. Cume. Average quarter hour. Just a smattering of the terms you'll need to learn when you buy radio advertising. Media buying can be a cumbersome an... Read story
Affiliate Advertising: Friend to the Bottom Line
By Steve Rothberg | Jul 6, 2001
Before the dot-com crash, many startup Internet companies were encouraged by venture capitalist firms to spend ever more ridiculous sums to acquire custom... Read story
Let's Get Visible: How to Start Your First Advertising Campaign
By Kimberly McCall | Sep 18, 2001
What first steps can a small business take toward upping its image and name recognition? Read story
Darn Those Pop-Up Ads! They're Maddening, But Do They Work?
By No Author | Aug 1, 2003
They create as much clutter as those slippery advertising inserts that fatten a Sunday newspaper and are as inescapable as humidity in August. But just ho... Read story
The $2.7 Million Question: Are Super Bowl Ads Worth It?
By Alexandra Zendrian | Jan 31, 2008
Companies now shell out nearly $3 million for 30 seconds of precious airtime during football's premier event. But in the Internet age, do expensive, glitzy t... Read story
Advertising Budget
The advertising budget of a business is typically a subset of the larger sales budget and, within that, the marketing budget. Advertising is a part of the... Read story
Advertising, Evaluation of Results
Once the small business owner has successfully designed and placed an ad (or had that ad successfully designed and placed by an agency), he or she will be... Read story
Advertising Media—Audio
The most common audio advertising medium is FM radio. Placement of an advertisement on FM radio costs about as much as an advertisement placed in a metrop... Read story
Advertising Media—Infomercials
Infomercials are long TV commercials, usually lasting about half an hour. They are often hosted by celebrities and are designed to look like celebrity tal... Read story
Direct Marketing
Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified ... Read story
Endorsements and Testimonials
On the presumption that people are more likely to buy products other people, people they know, have already bought and liked, marketers the world over hav... Read story
Why Bargain Prices Lure Cable Advertisers
By Sara Delano | May 1, 1983
Businesses find cable television a successful, low-cost way to reach key prospects. Read story
Getting Started In Cable Advertising
May 1, 1983
Ronald B. Kaatz, senior vice-president and director of media resources and research at J. Walter Thompson USA, the advertising agency, offers advice to ne... Read story
Tuning In To Radio
By Sara Delano | Dec 1, 1983
Low rates and the ability to target audiences make the airwaves a good place for advertisers Read story
Advertising;
By John Persinos | Apr 1, 1985
How does a small advertising agency located way out in Bala Cynwyd, Pa., attract clients nationwide? It does something no other ad agency does: guarantee... Read story
Rolling Stock
By Ellen Wojahn | Jul 1, 1985
Actmedia has succeeded in the shopping cart ad business by having 5,000 part-time workers. Read story
Advertising;
By Richard Kreisman | Oct 1, 1985
When Rich Davis acquired an ailing Battle Creek, Mich., Buick dealership last August, he decided to scrap the company's advertising campaign and fire his ... Read story
Adman Tom Mcelligott
Jul 1, 1986
Advertising's hottest creative director explains why "95% of all advertising doesn't work." Read story
Views On Advertising
By Elizabeth Yahr | Oct 1, 1986
Adman Tom McElligott's view of derivatives epitomizing advertising is well founded (Face-to-Face, July). Unfortunately, such advertising copy defers to th... Read story
The Shotgun Solution
By PAUL B. BROWN | Dec 1, 1989
To try a different approach, an architecture firm runs commercials that are informative and educational. Read story
The Cautious CEO's Guide to Agency Hunting
By Robina A. Gangemi | Apr 1, 1994
How a small, fast-growing temp agency interviewed ad agencies until it found the best match. Read story
What's in a 30-Minute Infomercial?
By Robina A. Gangemi | May 1, 1995
A breakdown summary of the costs involved in creating a 30-minute infomercial. Read story
Benchmark: Death of a Sales Lead
By Susan Greco | Jul 1, 1995
A quick look at some figures on the usefulness of reader response cards. Read story
World Wide Web: Hits That Rate Attention
By Phaedra Hise | Sep 1, 1995
A record company's marketing director explains how he set up a Web page that would allow users direct feedback. Read story
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