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Cal McAllister and Ian Cohen, Founders of Wexley School for Girls
Cal McAllister and Ian Cohen are the founders of the advertising agency, Wexley School for Girls.
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How to Buy Radio Advertising on a Budget
Video may have killed the radio star, as the old pop song goes, but advertising on the AM and FM airwaves could be an affordable savior for small businesses.
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How to Manage Your Online Advertising
When working with a digital ad system, there are secrets to making sure you're getting the most out of the deal.
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How to Advertise on Facebook
Here are 4 tips to make your advertising on Facebook as effective for your business: Stand out among Facebook's status updates, party photos, and comments.
Read moreRecent Articles about Advertising
Fight Click Fraud on Pay-Per-Click Ads
Click fraud is particularly a concern for small businesses with limited advertising budgets. How can you be sure that when you buy pay-per-click advertising ... Read more
How to Buy TV Advertising on a Budget
For small businesses, here's the reality of TV -- the medium can be an affordable messenger. Read more
In-App Marketing
Apps are rapidly becoming an important way for users to spend time on the Internet. To achieve marketing success in apps, marketers must adopt techniques tha... Read more
How to Choose an Advertising Agency
With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative team. Read more
Small Businesses Not Advertising Online
Owners are using the web to search for goods but not placing their own ads. Read more
Thanks or No Thanks
A young employee came up with an idea that added a million dollars to our bottom line. How do we reward him for the contribution? Do we even have to? Read more
Online Advertising through Social Media
Social media presents an opportunity for advertisers. But it’s been difficult for advertisers to measure ad effectiveness when the social media audience is... Read more
Getting Good Rank: Search Engine Primer
Do you remember those IBM commercials from the early 2000's? The ones where the execs are sitting around a board room table and there's a lone techie at ... Read more
Traditional Media Advertising: We Will Miss You, After All
Unless you've just returned from Mars; you are probably aware that the newspaper business is dying. Television news isn't doing so hot, either. I... Read more
The $2.7 Million Question: Are Super Bowl Ads Worth It?
Companies now shell out nearly $3 million for 30 seconds of precious airtime during football's premier event. But in the Internet age, do expensive, glitzy t... Read more
AmEx Expands OPEN Savings Program
The program allows small-business owners to save on credit-card purchases. Read more
Google Launches Online Marketing Challenge
Students will help local businesses create an AdWords online marketing campaign. Read more
LivePerson to Host SEO Webinar
The event features search engine optimization and marketing specialists. Read more
Bright Lights, Big Impact
Why digital billboards are growing in popularity. Read more
Online Video Ads: How to Use Them
You know those annoying video ads that load (at least until you close them) before you can open a website or watch an online video? There are ways for small ... Read more
10 Cool New Tech Ideas to Help You Market Your Business
Facial recognition, eavesdropping apps, augmented reality...these aren't security protocols but new ways for you to be able to market your business. Read more
Breathe New Life Into Your Online Advertising
A weekly look at the latest products and services designed to help you run a better business. Read more
Ingenio Partners with Network Solutions for New Ad Service
Ingenio and Network Solutions (NASDAQ:NSOL) have teamed up to offer small businesses what will be the newest addition to Network Solutions' suite of... Read more
Richard Thalheimer on Selling Through Infomercials
Infomercials 101 from the man who brought you massage chairs and white-noise machines. Read more
Search for Tomorrow
An army of fledgling companies is lining up to take on Google. Could the world's biggest search engine possibly be vulnerable? Read more
How I Did It: Richard Schaps, CEO, Van Wagner Communications
Richard Schaps sold his outdoor-advertising company, Van Wagner, for $170 million. On Tuesday, he passed out millions of dollars to his people--and then star... Read more
Does Google Enable Trademark Infringement?
What small businesses need to know about the legal risks involved with advertising online with search engines. Read more
What's the Harm? Allowing Ads on Your Website
It seems like a tempting way to make a little extra cash, but is allowing advertising on your business website worth it? Read more
Why Pay For Ads That Don't Work?
Imagine if advertisers had to pay only when a customer bought something. That day may be here. Read more
TV Advertising For the Rest of Us
An innovative new start-up makes the 30-second spot available to everyone, regardless of budget. Read more
Should You Pay for Clicks?
Attracting traffic to your company’s website may be worth buying clicks. Here are the pros and cons of using ad-based tools. Read more
Why Pay For Ads That Don't Work?
Imagine if advertisers had to pay only when a customer bought something. That day may be here. Read more
TV Advertising For the Rest of Us
An innovative new start-up makes the 30-second spot available to everyone, regardless of budget. Read more
TV Spots for Small E-Commerce Firms
Don’t think TV advertising fits your budget? Think again. Read more
Online Ads that Work
Discover the types of ads, banners, and others that work -- and the effective strategies behind them. Read more
Pop-up Ads: Problem or Profit-Driver?
Pop-ups are widely despised as annoying and intrusive--but does that mean you should avoid them? Read more
Parking Lot Promotions
On AdFreak.com , Tim Nudd draws attention to a new marketing method: advertisements on parking stripes. You know, th... Read more
The Biggest TV Network You've Never Heard Of
Michael Stern started PRN with this insight: If most people make their buying decisions inside the store, why not show them commercials inside the store? Bec... Read more
And Now a Syllable from Our Sponsor
A new ad campaign features a one-second TV commercial. Read more
The Future of Advertising is Here
It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price ... Read more
So Many Clicks, So Few Sales
Pay-per-click advertising seems like a dream. But up to 35% of all the clicks you pay for may be fraudulent. Read more
So Many Clicks, So Few Sales
Pay-per-click advertising seems like a dream. But up to 35% of all the clicks you pay for may be fraudulent. Read more
Best Spots of the Month
Need a little entertainment -- and a jolt of advertising inspiration? Check out Adweek's BestSpots, a monthly listing of some of the most creative televis... Read more
Are You Ready for Some -- Ads?
By all accounts, this year's Super Bowl will be a mixed bag of advertisements, enticing its audience in ways both provocative -- and playful. From suggest... Read more
The New Thing: One-Second Ads
Apart from the Super Bowl, that magical day on every advertiser's calendar when people actually look forward to watching commercials, Madison Avenue is us... Read more
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