Eldercare
Related Terms: Career and Family Eldercare... Read more
Aging and the Elderly
Recent Articles about Aging and the Elderly
Redesigning America
On the road with the man who's helping businesses profit from our aging population, and building a company of his own in the process Read more
The Gospel According To Ken
However controversial among the country's gerontologists, Dychtwald's brand of marketing wisdom has caught fire among businesspeople. The world is changing, ... Read more
Selling to Gray Americans
Advice on selling to the over-50 population. Read more
Redesigning A Hotel Chain
Dychtwald on Holiday Inns: "For any company that wants to serve the senior market, the first step is to claim it, to let seniors know they are a market th... Read more
Sales Strategy Checkup
How to make customers realize they need your product Read more
Elder Shelter
New business develops affordable retirement communities. Read more
Aging Gracefully
What would happen if we raised the mandatory retirement age? The Washington Post's Robert Samuelson, who has argued the mandatory age should rise, asks in... Read more
Internet Users Over Age 50 Flocking to Social Media
Social networking use among Internet users ages 50 and older nearly doubled over the last year, as they look to reconnect with old friends and family. Read more
Redesigning A High-tech Firm
Dychtwald on Apple Computer: "We once spent six months trying to find print ads for computers that had people over 60 in them. We found one. Computer com... Read more
When Should You Commence Social Security Benefits?
Assuming you've worked a sufficient amount of time and paid into the Social Security system (through FICA withholding on your wages or taxes on your net e... Read more
Hot Market: The Aging Population
Baby boomers are hitting old age—and they are terrified of nursing homes. If only there was some way to keep the elderly in their homes and healthy. Read more
Selling To Seniors
He is selling back-scrubbers with U-shaped handles that don't put stress on shoulder joints, and two-foot-long tongs to help you pluck items from the floo... Read more
Report: Retiring Baby Boomers Expected to Hurt U.S. Companies
Many businesses are not prepared for the loss of experienced workers that will occur over the next decade. Read more
Case Study: When a Competitor Attacks Your Company Online
When a competitor started posting negative comments about their company online, the founders of Nurse Next Door had to decide how to fight back. Read more
Great Moments, Part Iv;
Too late, someone already has -- and at a sizable markup. As president David Lewis recalls, Greenbelt, Md.-based Oxford Real Estate Cos. originally hired... Read more
A Small Price to Pay
Long-term care coverage makes growing old a little bit easier. Read more
Not So Politically Correct
In a time when celebrating diversity in the workplace is such a hot topic, it seems that the celebration might be falling of deaf ears when it comes to em... Read more
Cause-Related Marketing: An Eye for Free Publicity
A quick look at the benefits of one company's involvement with a community-outreach program. Read more
The Demand Economy
How to locate deep pools of demand in a shrinking marketplace Read more
Home Health Care
As health care costs soar, less expensive out-of-hospital care is in high demand. Read more
Senate Delays Stimulus Plan Vote
The package includes renewable energy tax breaks and other incentives for small businesses. Read more
7 Tips for Hiring Older Workers
Call them senior citizens, retirees, or simply older workers: Hiring employees from this fast-growing group can be a smart way to bring expertise to a busine... Read more
Child Care
Related Terms: Career and Family ; Read more
Social Security Reform
Pete du Pont's column today about Social Security reform on WSJ.com's Read more
Big Idea: A Computer for Seniors
The story behind the Telikin, a touchscreen computer pre-loaded with easy-to-use software for holding video chats, checking e-mail, and more. Read more
A New Wrinkle In Retirement Policies
Encouraging employees to stay on the payroll beyond the age of retirement makes good business sense. Read more
Calculating Your Talent Risk as Baby Boomers Age
As the first wave of Baby Boomers reaches age 55 this year, many will elect early retirement, potentially escalating what is already a major war for talen... Read more
Shake, Rattle, And Rest
Non-profit group establishes foundation to raise money for retiring entertainers lacking insurance policies. Read more
Sponsored Section: Personal Business
Health and Beauty Concepts That Drive Franchise Opportunity. Read more
More Employees Delaying Retirement
March 15, 2007 -- Nearly a fifth of small businesses reported that older workers were staying on past the usual retirement age of 65, acc... Read more
Boomer Benefits
As workers retire, small companies face a talent crunch. Read more
Need advice from the experts?
Do you need advice on creating a progressive company culture that fosters innovation? Ask James Goodnight, founder and CEO of software company SAS, by ema... Read more
Age Discrimination
Age discrimination is the practice of letting a person's age unfairly become a factor when deciding who receives a new job, a promotion, or other job bene... Read more
Loving Life
Why do some retirees cope with life so much better than others? Part of the answer is fairly obvious: things like getting lots of exercise, keeping busy a... Read more
Why 80 Is the New 30
Forget shuffleboard and croquet. With Americans living longer, a growing number of people are embarking on entrepreneurial second careers -- well into their ... Read more
Mature Industry
A retired engineer explains how he is producing an award-winning newsletter. Read more
Survey: Businesses Not Ready for Aging Workforce
March 13, 2007 -- More than a quarter of U.S. businesses have not adequately prepared for the shift in workforce demographics when baby b... Read more
Business Plan Finalists Named
Pitches to offer cell-based transplants for stroke patients and a device for sending hand-written e-mails were among the top 10 finalists named in this ye... Read more
The Graying Of America
Who wants to think about getting old? Ken Dychtwald, for one. The 38-year-old psychotherapist has been studying aging for most of his adult life and thi... Read more
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