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"There are lots of people who have fantasies about business and read books on how to start one. But reading books on how to do a business plan is kind of... Read story
Books and Literature
How to Write a Business Best-Seller
Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive, tells about the marketing of his book. Read story
A New Chapter for E-Books
After falling flat in the early 1990s, are digital books ready to fly? Entrepreneurs are betting that new technology is creating a legitimate market. Read story
Written Any Good Books Lately?
More CEOs are putting pen to paper, turning the book into a new kind of business card. Read story
Re: How to Get Your Book Published
Think you've got the making of the next blockbuster business best-seller? Take it from a pro: it's not as easy as it looks. Read story
A Guide to Do-It-Yourself Publishing
Major publishing houses aren’t your only ticket to the bestseller list. These days, more and more self-publishing options are popping up. Read story
Profit And Loss
Will Winans's book dig him out of debt? Read story
PR Fairy Tales
Pitches disguised as children's books. Read story
This Article Cannot Be Read Aloud
Getting a read on the advantages -- and limitations -- of E-books. Read story
The Swifty Lazars Of Software
One of the hottest agents around these days is a fellow by the name of John Brockman. He does not represent movie stars, or rock singers, or professional ... Read story
Great Expectations;
FEW EXECUTIVES WITH EVEN MODest egos could resist the temptation when Iacocca: An Autobiography reached the number one spot on best-seller lists in 1984. ... Read story
Finding A Place Among The Best-sellers
Writing a best-selling nonfiction book isn't easy. Writing one, publishing it, and promoting it without any experience in publishing or marketing is even... Read story
Funny Business
Company develops home-monitoring bracelets for prisoners based on an idea from a Spiderman comic book. Read story
The World According To Me
What can you learn from a CEO's autobiography? Read story
The Independent
Clint Greenleaf, the founder of Greenleaf Book Group, gives authors an alternative to the stodgy New York publishing industry. So what does it take to pen a ... Read story
Getting Connected
Ordering information for 'Connected Executives' by Bernard DeKoven on making meetings more productive. Read story
The Executive Club: Oprah Meets Operations
A bookclub for entrepreneurs that fires the mind. Read story
Editor's Letter
A number of years ago, I followed a boyfriend down to a coastal town in Georgia, where, I recall, we were asked to be in a regatta (don't ask me why). Ou... Read story
Think Twice About Following The Leader
Jack Falvey, like so many consultants, doesn't actually practice what he preaches ("Follow the Leader," Marketing, July). We are the value-added direct ma... Read story
The Complete Legal Guide For Your Small Business, By Paul Adams. Ronald Press, 605 Third Ave., New York, Ny 10158; 218 Pp., $19.95.
Not at all "complete," the book deals exclusively with wording, adapting, negotiating, and modifying agreements for licenses, employees, purchase orders, ... Read story
Take Me To Your Leader
Biographies of corporate leaders have long been a staple of the business bookshelf. But when you ask a handful of today's best-known management theoretici... Read story
Book Value
Several new books purport to offer readers a more fulfilling life. The common theme? If you're not happy, it's your own damn fault. Read story
Things I Can't Live Without: Todd McFarlane
What to get for the boy with lots of toys? Ask Todd McFarlane Read story
Obituary: Hollywood's Book Guy Michael A. Viner
Love him or hate him, Michael Viner brought Hollywood to the audio book business Read story
Counterrevolutionaries
I was almost in hysterics by the time I finished reading about Jerry Gorde. I'm writing a book on how entrepreneurs manage to punch themselves in the nose... Read story
How To Pay Zero Taxes, By Jeff A. Schnepper. Addison-wesley, Reading, Ma 01867; 352 Pp., $6.95 Paperback.
For most taxpayers, there's probably no more unlikely promise than this book's title. Not all is wishful thinking, though. Professor Schnepper's ample ha... Read story
Book Value: Managing Creativity
Inc. 's reviewer looks at several books on topics related to creativity in your business. Read story
Where To Find Business Information, By David M. Brownstone And Gorton Carruth. John Wiley
The second edition of this book of lists (with addresses and phone numbers) seems to include just about every state, federal, or foreign government and pr... Read story
How I Did It: Clint Greenleaf, Chairman and CEO, Greenleaf Book Group
As told to Donna Fenn Industry: Media 2006 Inc. 500 Ranking: 224<... Read story
How to Keep Customers (and Your Boss) Happy
Getting Everything You Can Out Of All You've Got by Jay Abraham St Martin's Press, 2000, 376 pages, $24.95. O... Read story
Contributors
Bernard Avishai's professional involvement with the auto industry includes selling car parts in college and covering Volkswagen as techno... Read story
Not So Hard To Swallow
I loved John Case's review of Tom Peters's new book, Thriving on Chaos ("Hard to Swallow," Required Reading, November 1987). If the book did nothing more ... Read story
Inside the Entrepreneurial Mind
Watch best-selling author and entrepreneur Seth Godin and management visionary Tom Peters in an in-depth discussion on the hottest trends impacting business ... Read story
What Chief Executives Read
Profiles of successful entrepreneurs, their favorite books, and how reading helps them run their companies. Read story
Three Ways to Pick Customers
A brief quote from a former CEO's book, 'The New Partnership,' that expains how they selected customers. Read story
Someone Else's Money, By Michael Thomas. Simon
The ex-investment banker author of best-selling Green Monday again turns to the realm of finance for lessons in ruthlessness -- a font that is undoubtedly... Read story
Strategic Planning
Resources for strategically planning your company's future. Read story
How I Did It: Stan Lee of Marvel Comics
The creator of Spider-Man, the Hulk, and the X-Men talks about how he has stayed creative for more than 60 years. Read story
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PRACTICAL CASH-SAVING IDEAS FROM INC. READERS Read story
Write It Yourself
There's still a market for CEO-tells-all -- if you know how to approach it. Read story
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