6 Questions to Ask Before Creating a Warranty
Offering a warranty or guarantee on your product or service can build trust in your brand and set you apart from the competition.
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Offering a warranty or guarantee on your product or service can build trust in your brand and set you apart from the competition.
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A product recall doesn’t have to be the complete disaster it sounds like. Here’s how to limit the damage to your company and reputation.
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Several U.S. Senators and the Federal Trade Commission are looking to regulate Facebook and other social networking sites. How does that affect you?
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A Canadian firm is accused of charging millions in fake registration fees.
Read moreThe Federal Trade Commission puts companies on notice that it expects password protection programs to work. Read more
With the Internet as the disgruntled customer's oyster, there are new rules for responding to rants and customer complaints. Read more
The business phone plans are designed for small and midsize businesses. Read more
The latest ruling by the Federal Trade Commission governing the 'Disposal of Consumer Report Information and Records,' also known as the Disposal Rule, ca... Read more
August 16, 2005 --Google may be among the most highly-trafficked sites on the Internet, but a new study reveals there may be a reason they... Read more
The latest ruling by the Federal Trade Commission governing the 'Disposal of Consumer Report Information and Records,' also known as the Disposal Rule, ca... Read more
Despite years of almost no inflation, you may have more pricing power than you think. Here's how to exercise it without bruising yourself in the process. Read more
The late movie producer Samuel Goldwyn, a Russian immigrant with a shaky command of English, was famous for his malapropisms. Perhaps his most famous, and... Read more
Advertising is regulated by both federal and state law. Under the law, your ad is unlawful if it tends to mislead or deceive. This means the government do... Read more
Products liability is the area of tort law that deals with a manufacturer's or seller's liability for injuries suffered by a purchaser, user, or bystander... Read more
I have learned to classify sales objections into two categories: realobjections and simple misunderstandings. A real objection is something prospec... Read more
Many federal and state " consumer protection" laws regulate the relationship between a business and its customers. These laws cover such things as adverti... Read more
As much as Dan McNulty, president and CEO of Acoustic Imaging Technologies, in Tempe, Ariz., tried to convince prospects about his diagnostic ultrasound e... Read more
Some statistics concerning the percentage of companies that link customer satisfaction to pay. Read more
The CEO of a mail-order company gives advice on marketing 'green' products and using environmental terminology. Read more
Complete guide to choosing office equipment vendors purchasing service contracts. Read more
A company distinguishes itself from its competitors by offering an extendable one-year warranty. Read more
The Whole Foods/Wild Oats merger is still up in the air, as a federal appeals court Read more
There are ways to protect your company against liability lawsuits other than buying more insurance. Read more
"Controlling Product Liability" (The Law, February) provides as excellent overview of the problems facing manufacturers of consumer and industrial product... Read more
In "Going Bare" (October 1985), one is led to believe that warranty insurance is a substitute for product-liability insurance. Warranty insurance, as I u... Read more
IN HIS BID TO BEcome the next Mr. Olympia, a contestant strapped a refrigerator to his back and ran around a race-track. Before he finished, the strap br... Read more
Look on the bright side: No insurance means no more premiums. Read more
Ronald Reagan holds office in part because he promised to get the federal government off the backs of business. But ever rule has its exceptions, and product... Read more
A super-salesman finds that the government won't buy his arguments. Read more
The Congress has passed laws that affect state warranty requirements, at least where consumer purchases are concerned. The Magnuson-Moss Act, enforced by... Read more
The warranty rules are very specific about what constitutes a promise when you make a sale. Read more
Labeling requirements are being considered as replacements for complex product standards by the Reagan Administration. The Department of Energy, for exam... Read more
The "Do Not E-Mail" list seemed like such a simple idea based on a common outcry: Someone, for the love of God, save me from the 200 pieces of unsolicited... Read more
Better Business Bureaus (BBBs) are private non-profit organizations that collect and report information to help consumers make informed decisions when dea... Read more
Consumer advocacy refers to actions taken by individuals or groups to promote and protect the interests of the buying public. Historically, consumer advoc... Read more
The Consumer Product Safety Commission (CPSC) was established in 1972 with the passage of the Consumer Product Safety Act. The primary responsibility of t... Read more
The Federal Trade Commission (FTC) was established as an independent administrative agency pursuant to the Federal Trade Commission Act of 1914. The purpo... Read more
A product or service warranty (also known as guarantee) is a promise, from a manufacturer or seller, to stand behind the product or service. It is a state... Read more
May 4, 2004 --The Federal Trade Commission (FTC) took its first action against violators of the do-not-call list today. The FTC has filed ... Read more
If e-commerce firms fail to consider issues regarding privacy, they may create an environment ripe for legislative encroachment, future Federal Trade Comm... Read more
If e-commerce firms fail to consider issues regarding privacy, they may create an environment ripe for legislative encroachment, future Federal Trade Comm... Read more
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