Simple Misunderstandings Vs. Objections
I have learned to classify sales objections into two categories: realobjections and simple misunderstandings. A real objection is something prospec... Read story
Consumer Protection
Legal Concerns of Selling Products and Services Directly to the Public
Many federal and state " consumer protection" laws regulate the relationship between a business and its customers. These laws cover such things as adverti... Read story
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Labeling requirements are being considered as replacements for complex product standards by the Reagan Administration. The Department of Energy, for exam... Read story
Title
Product liability relief "has a good chance of getting through" Congress under this Administration, perhaps this year, says Secretary of Commerce Malcolm ... Read story
Software Development Agreements -- Just Hold Your Nose and Write One
The late movie producer Samuel Goldwyn, a Russian immigrant with a shaky command of English, was famous for his malapropisms. Perhaps his most famous, and... Read story
Seven Rules for Legal Advertising
Advertising is regulated by both federal and state law. Under the law, your ad is unlawful if it tends to mislead or deceive. This means the government do... Read story
Joe Sugarman: Free Enterprise Hero?
A super-salesman finds that the government won't buy his arguments. Read story
Federal Warranty Protection
The Congress has passed laws that affect state warranty requirements, at least where consumer purchases are concerned. The Magnuson-Moss Act, enforced by... Read story
Just What Did You Promise?
The warranty rules are very specific about what constitutes a promise when you make a sale. Read story
UNTITLED
This article is excerpted from Joshua Feinberg's new book, What Your Computer Consultant Doesn't Want You to Know , available from Read story
What FACTA's Latest Disposal Rule Means for Businesses
The latest ruling by the Federal Trade Commission governing the 'Disposal of Consumer Report Information and Records,' also known as the Disposal Rule, ca... Read story
Better Business Bureaus (BBBs)
Better Business Bureaus (BBBs) are private non-profit organizations that collect and report information to help consumers make informed decisions when dea... Read story
Consumer Advocacy
Consumer advocacy refers to actions taken by individuals or groups to promote and protect the interests of the buying public. Historically, consumer advoc... Read story
Consumer Product Safety Commission (CPSC)
The Consumer Product Safety Commission (CPSC) was established in 1972 with the passage of the Consumer Product Safety Act. The primary responsibility of t... Read story
Federal Trade Commission (FTC)
The Federal Trade Commission (FTC) was established as an independent administrative agency pursuant to the Federal Trade Commission Act of 1914. The purpo... Read story
Warranties
A product or service warranty (also known as guarantee) is a promise, from a manufacturer or seller, to stand behind the product or service. It is a state... Read story
What This Country Needs Is One More Federal Law
Ronald Reagan holds office in part because he promised to get the federal government off the backs of business. But ever rule has its exceptions, and product... Read story
Life Without Insurance
Look on the bright side: No insurance means no more premiums. Read story
Product-liability Insurance
In "Going Bare" (October 1985), one is led to believe that warranty insurance is a substitute for product-liability insurance. Warranty insurance, as I u... Read story
Writing Policy;
IN HIS BID TO BEcome the next Mr. Olympia, a contestant strapped a refrigerator to his back and ran around a race-track. Before he finished, the strap br... Read story
Controlling Product Liability
There are ways to protect your company against liability lawsuits other than buying more insurance. Read story
More Liability
"Controlling Product Liability" (The Law, February) provides as excellent overview of the problems facing manufacturers of consumer and industrial product... Read story
Long-term Commitment
A company distinguishes itself from its competitors by offering an extendable one-year warranty. Read story
Service Contracts
Complete guide to choosing office equipment vendors purchasing service contracts. Read story
Green Marketing Heats Up
The CEO of a mail-order company gives advice on marketing 'green' products and using environmental terminology. Read story
Benchmark: Sales + Happy Customers = Bonus
Some statistics concerning the percentage of companies that link customer satisfaction to pay. Read story
FTC Takes Action Against First Do-Not-Call List Violator
May 4, 2004 --The Federal Trade Commission (FTC) took its first action against violators of the do-not-call list today. The FTC has filed ... Read story
Online Consumers Happy with Google
August 16, 2005 --Google may be among the most highly-trafficked sites on the Internet, but a new study reveals there may be a reason they... Read story
AltiGen Launches New Service Plans
The business phone plans are designed for small and midsize businesses. Read story
Domain Name Scam Busted
A Canadian firm is accused of charging millions in fake registration fees. Read story
How Hard Could It Be?: Sins of Commissions
Employees will always game incentive plans -- because the geniuses who design them don't anticipate how employees will respond. Read story
Flexing Your Pricing Muscles
Despite years of almost no inflation, you may have more pricing power than you think. Here's how to exercise it without bruising yourself in the process. Read story
Lemon Aid
Many customers feel cheated if a product breaks shortly after the warranty expires. How can businesses overcome customer suspicions that the warranty was ... Read story
Long-Term Commitment
As much as Dan McNulty, president and CEO of Acoustic Imaging Technologies, in Tempe, Ariz., tried to convince prospects about his diagnostic ultrasound e... Read story
Products Liability Basics
Products liability is the area of tort law that deals with a manufacturer's or seller's liability for injuries suffered by a purchaser, user, or bystander... Read story
Product Liability
Product liability comprises a number of laws and court rulings that apply to any business that makes or sells a product. Businesses that make or sell prod... Read story
Protecting Against Privacy Problems
If e-commerce firms fail to consider issues regarding privacy, they may create an environment ripe for legislative encroachment, future Federal Trade Comm... Read story
FTC Jumps the Gun with Privacy Proposal
The findings of a recent Internet privacy study conducted by the Federal Trade Commission (FTC) have prompted the agency to propose that Congress give it ... Read story
Locked Out
If you can make it there, you can make it anywhere, as the song says, and so Kryptonite Corp. found during 17 years of selling its bicycle locks in New Yo... Read story
Seeing Green
Information on obtaining copies of the Green Report II, the FTC guidelines to 'green' marketing. Read story
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