Entertainment


6 Branding Ideas From Jay-Z and Kanye West

Jay-Z and Kanye West released one of the most anticipated albums on the year, Watch the Throne. They were able to leverage paid, earned, and owned assets to create an experience for their fans that led to large sales in the first week.

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How We Did It: Superfly Presents

The brains behind Bonnaroo talk about their early days in New Orleans, promoting music festivals, and the perks of doing what they love for a living.

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Airbnb Mobile App Stands Out at SXSW

Nominated for the South By Southwest Interactive Awards for Mobile, Airbnb founders talk about growing pains and what's next.

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Small Circus, Big Dreams

Small circus troupes are creating opportunity for agile performers with entrepreneurial aspirations.

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Obiturary: Antonio ("Tony") Moreno, 1944-2010

A larger-than-life figure in Latin music.

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Recent Articles about Entertainment

Hey Kids, In.tel.inside

Intel has a new director of creative innovation: Will.i.am of the Black Eyed Peas. Why not? Polaroid has Lady Gaga as its creative director. I think of th...  Read more

How to Market Your Business at SXSW Interactive

Is South by Southwest in danger of being overrun by marketers? Experts advise letting go of traditional strategies in favor of effective grassroots tactics.  Read more

An Office of Rock Stars

Why M5 Networks hired School of Rock to teach its employees  Read more

Why Learning to Tell Jokes Is Good for Business

Good comedians are usually good presenters. So can doing stand-up help close the deal?  Read more

CEO Passions: Ballroom Dancing

Promise Phelon, CEO of Upwardly Mobile, learns business strategy through ballroom dancing  Read more

The Oprah Effect

After scoring a coveted spot on The Oprah Winfrey Show , these Inc. 500|5000 companies saw their sales skyrocket.  Read more

From Filmmaker to Entrepreneur

Independent filmmakers bypass distribution companies to maintain control of their projects.  Read more

High/Low Cuisine with Chef Graham Elliot

Chefs are the new rock stars, and like Mick Jagger they are pushing boundaries and making art out of the commonplace. Graham Elliot is at the forefront, m...  Watch video

What I Learned from Michael

The news of Michael Jackson's death took me back to my childhood. We lived on Hovey Street and the Jacksons lived across Clark Road in an area called Tarr...  Read more

Time For Launch 2.0

I was watching Marc Benioff from Salesforce.com launch Chatter (the social networking app for Salesforce.com). No surprises here. The video featu...  Read more

Just Play

As the makers of the games Guitar Hero and now Rock Band settle into their success -- check that, their utter domination of the world's basements and dorm ro...  Read more

Emotiv's Mind-Reading Headset

A Bay Area start-up is creating a technology straight out of science fiction  Watch video

Mulligan for Miss USA

When I heard about Miss USA's stumble last weekend at the Miss Universe pageant, I was saddened. I wo...  Read more

More Volume!

How Jerry and Mindy Harvey saved Alex Van Halen's hearing (what's left of it), learned some important lessons about business, and built Ultimate Ears, a $22 ...  Read more

Dramatic Results

Making opera (yes, opera) seem young and hip.  Read more

I Love Rock 'n' Roll

Mindy Harvey, the co-founder of Ultimate Ears, makes high-end monitors for some of the biggest names in music, including Mariah Carey and Steven Tyler. So...  Watch video

A Harry Solution

Yesterday, the fifth installment of the Harry Potter film franchise opened in 4,300 locations on more than 9,000 screens--the widest domestic release in W...  Read more

Ask the Godfather of Hip-Hop

Inc. regulars know that each month we let readers lob their toughest business questions at a seasoned entrepreneur. (This month Richard Thalheimer, founde...  Read more

Farewell Michael Scott. Greetings Casey McCall.

Last month marked the season finale of NBC's The Office -- the only half-hour comedy I expect to mis...  Read more

How Pixar Cheated Death

Pixar's a great success story, but it's worth remembering how close Steve Jobs & Co. came to an unhappy ending.  Read more

How I Did It: Hartley Peavey of Peavey Electronics

Hartley Peavey couldn't cut it as a guitarist, so he did the next best thing: He built Peavey Electronics, maker of rock 'n' roll's best-loved amplifiers.  Read more

Onward, Christian Marketer

The success of Mel Gibson's film The Passion revealed opportunities in the Christian market.  Read more

Top 10 Celebrity Entrepreneurs

Plenty of well-known people dabble in business. A smaller number are talented businesspeople, the real deal, and these are the best of them. Plus: Moby, Remi...  Read more

Spotlight: Hollywood's Dream Factory

Winning one Oscar is small potatoes. Here's a guy who accepts (or rejects) more than 50 every year.  Read more

Whose Brand Is It, Anyway?

Terri Williamson did a textbook job of launching Glow. Jennifer Lopez and her team did a textbook job of launching Glow by J.Lo. And then their worlds collided.  Read more

Smart Set

An educated work force and bargain university research lab facilities lure entrepreneurs to Lawrence, Kansas.  Read more

How I Did It: Kevin Plank

For the founder of apparel-maker Under Armour, entrepreneurship is 99% perspiration and 1% polyester.  Read more

Creativity Regained

Robert Redford happens to be a movie star, but he's the star who founded an enterprise that changed an industry. Along the way, this very successful entrepre...  Read more

Taking a Page from Science Fiction

Sci-fi writer Cory Doctorow on thinking out of the box.  Read more

Taking a Page from Science Fiction

Sci-fi writer Cory Doctorow on thinking out of the box.  Read more

Pandora's Long Strange Trip

Online radio that's cool, addictive, free, and-just maybe-a lasting business.  Read more

A Harry Situation

Yesterday, the fifth installment of the Harry Potter film franchise opened in 4,300 locations on more than 9,000 screens--the widest domestic release in W...  Read more

Steppenwolf's John Kay: My Biggest Mistake

The lead singer of Steppenwolf learned about the need to be hands-on with the business as well as the music.  Read more

Cartoon Character

Here's how a good reputation and even better timing helped Shawne Kleckner, CEO of Right Stuf International, turn a simple exercise in nostalgia into a boomi...  Read more

Labor-Union Disharmony Silences Symphony

Because of a small market and union problems, the Sacramento Symphony went bust.  Read more

Fishing for Big Ones

Owners of small companies usually figure that if they can prove themselves with a few smaller clients, they'll be able to attract bigger accounts. Not Jer...  Read more

Mail: July 2003

Jennifer Lopez: savvy brand builder or trademark thief? Plus: Sales commissions, employee stock ownership, and embezzlement.  Read more