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iRobot Corporation


How 5 Unheard of Products Rocked the Market

Roomba. Vapur. Oona. These products share more than peculiar names. Each is an innovation that used effective marketing strategies to turn a brand new product into a household name.

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Recent Articles about iRobot Corporation

Reaching the Mass Market

The shift from high-cost prototype design to every-penny-counts mass production is risky -- and if not done well, it can cause the demise of a once succes...  Read more

Reaching the Mass Market

The shift from high-cost prototype design to every-penny-counts mass production is risky -- and if not done well, it can cause the demise of a once succes...  Read more

Death to Cool

For years, iRobot designed stuff cool enough for the Sci-Fi Channel, but its new product sells on the Home Shopping Network. Here's how a boutique high-tech ...  Read more

Where New Ideas Flourish

New research identifies where the culture of innovation is most firmly rooted.  Read more

Staying Innovative Now

During a recession, many businesses are focused simply on surviving. But our panel of forward-thinking entrepreneurs says tough times are often the best time...  Read more

Outlook 2006: Consumer Products

The Wal-Mart backlash continues.  Read more

How to Market a Brand New Product

What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success.  Read more

Ten Years Later: Disaster Shapes Invention

On the anniversary of September 11, Inc.com reflects on innovations that emerged out of the country’s most tragic event, from Meetup to One World Trade Cen...  Read more

Family-Friendly Blackberry Use for the Holidays

10 Mistakes That Will Kill Your Ability to Scale. Wondering how much impact the inability to scale can have on a startup? Just compare the recent s...  Read more

Case Study #1: The Reluctant Entrepreneur

The Start-up: Nanda Home The Founder: Gauri Nanda Rochester Hills, Michigan The business proposition: ...  Read more

No Roomba at the Inn?

The Roomba robotic vacuum cleaner is one of the great small-company innovations, right up th...  Read more

What's Next: Tomorrow Land

Five new technologies that will change the way you do business.  Read more

Killer Tech Ideas to Watch

MMORPGs, robots and location-based advertising are three emerging technologies that may change the way businesses operate.  Read more

Digital Lifestyle: December 2007

Innovative technology can increase business productivity and personal enjoyment.  Read more