How 5 Unheard of Products Rocked the Market
Roomba. Vapur. Oona. These products share more than peculiar names. Each is an innovation that used effective marketing strategies to turn a brand new product into a household name.
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Roomba. Vapur. Oona. These products share more than peculiar names. Each is an innovation that used effective marketing strategies to turn a brand new product into a household name.
View slideshowThe shift from high-cost prototype design to every-penny-counts mass production is risky -- and if not done well, it can cause the demise of a once succes... Read more
The shift from high-cost prototype design to every-penny-counts mass production is risky -- and if not done well, it can cause the demise of a once succes... Read more
For years, iRobot designed stuff cool enough for the Sci-Fi Channel, but its new product sells on the Home Shopping Network. Here's how a boutique high-tech ... Read more
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During a recession, many businesses are focused simply on surviving. But our panel of forward-thinking entrepreneurs says tough times are often the best time... Read more
The Wal-Mart backlash continues. Read more
What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success. Read more
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10 Mistakes That Will Kill Your Ability to Scale. Wondering how much impact the inability to scale can have on a startup? Just compare the recent s... Read more
The Start-up: Nanda Home The Founder: Gauri Nanda Rochester Hills, Michigan The business proposition: ... Read more
The Roomba robotic vacuum cleaner is one of the great small-company innovations, right up th... Read more
Five new technologies that will change the way you do business. Read more
MMORPGs, robots and location-based advertising are three emerging technologies that may change the way businesses operate. Read more
Innovative technology can increase business productivity and personal enjoyment. Read more
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