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iRobot Roomba


How 5 Unheard of Products Rocked the Market

Roomba. Vapur. Oona. These products share more than peculiar names. Each is an innovation that used effective marketing strategies to turn a brand new product into a household name.

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Death to Cool

For years, iRobot designed stuff cool enough for the Sci-Fi Channel, but its new product sells on the Home Shopping Network. Here's how a boutique high-tech firm broke out by reinventing itself as an appliance company.

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Recent Articles about iRobot Roomba

Robots in the Home

By Curt Finch |  Nov 2, 2009

It was just as the creators of "The Jetsons" envisioned. In 2002, Helen Greiner inv...  Read more

No Roomba at the Inn?

By Leigh Buchanan |  Aug 4, 2008

The Roomba robotic vacuum cleaner is one of the great small-company innovations, right up th...  Read more

How to Market a Brand New Product

By Drew Gannon |  Jun 22, 2011

What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success.  Read more

AI Technology

By Curt Finch |  Oct 29, 2009

I was recently interviewed by a reporter from ComputerWorld about overhyped technology, and it got me thinking about artificial intelligence. When I was ...  Read more

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Sep 1, 2006

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By Nadine Heintz |  Mar 1, 2008

David Koretz: President and CEO of BlueTie • Pittsford, New York.  Read more

Reaching the Mass Market

By Aimee Charest |  Jun 27, 2003

The shift from high-cost prototype design to every-penny-counts mass production is risky -- and if not done well, it can cause the demise of a once succes...  Read more

Reaching the Mass Market

By Aimee Charest |  Jul 1, 2003

The shift from high-cost prototype design to every-penny-counts mass production is risky -- and if not done well, it can cause the demise of a once succes...  Read more

Parallel Lives

By Lauren Cooper and Bobbie Gossage |  Sep 1, 2007

Bill Gates has a golf handicap in the double digits. And so does Ronald Harland! Tom Monaghan launched his pizza empire in Michigan. And Lisa St...  Read more

Case Study #1: The Reluctant Entrepreneur

By Max Chafkin |  Jul 1, 2007

The Start-up: Nanda Home The Founder: Gauri Nanda Rochester Hills, Michigan The business proposition: ...  Read more

What Happens When Your iPad Battery Dies

By Renee Oricchio |  Mar 15, 2010

The iPad won't be available for a few more weeks (April 3rd to be exact). However, Apple has already Read more