Internet Marketing


E-Mail: Your E-Commerce Ally

By Bradley Feld |  May 1, 1999

As large and small companies alike turn to the Internet to sell products and services -- what is known as "e-commerce" -- entrepreneurs should be sure to ...  Read story

Advertising Media—Internet

Related Terms: Advertising Strategy ...  Read story

Manufacturers Go Online to Boost Business

By Allen Roberts |  Jan 28, 2005

Jan. 31, 2005 --After wrapping up a healthy year, America's manufacturing sector is looking toward the Internet to keep the party going in...  Read story

Website Pros, Deluxe Offer Online Marketing Package

Dec 5, 2007

Web services provider Website Pros (NASDAQ:WSPI) and small-business marketing company Deluxe (NYSE:DLX)  have teamed up to offer easy, affordabl...  Read story

Zrinity to Boost E-mail Marketing

Dec 17, 2007

Utica, N.Y.-based e-mail marketing server Zrinity has launched a new Behavioral E-mail Marketing Strategy that leverages Google's (NASDAQ:GOOG) Googl...  Read story

AmEx Expands OPEN Savings Program

Jan 10, 2008

The program allows small-business owners to save on credit-card purchases.  Read story

Google Launches Online Marketing Challenge

Jan 16, 2008

Students will help local businesses create an AdWords online marketing campaign.  Read story

Constant Contact Hosts Small Business Seminars

Feb 11, 2008

Offered in Georgia, the seminars address building customer relationships using online tools.  Read story

Intuit, Constant Contact to Deliver Email Marketing

Apr 9, 2008

A new online center will offer Web marketing tools to smaller businesses.  Read story

Yahoo! to Boost Online Marketing Services

Apr 9, 2008

The search engine is acquiring IndexTools, a Web analytics software firm for online marketing.  Read story

Yodle to Resell Google AdWords

Apr 21, 2008

Yodle helps local service-oriented small businesses find new customers.  Read story

Constant Contact Offers Small Business Seminars

Apr 24, 2008

The series of free e-mail marketing workshops is available in South Florida.  Read story

LivePerson to Host SEO Webinar

May 19, 2008

The event features search engine optimization and marketing specialists.  Read story

E-mail Marketing Workshops

Feb 23, 2007

Feb. 23, 2007 -- Constant Contact, an e-mail marketing firm for small businesses based in Waltham, Mass., will lead workshops on e-mail m...  Read story

Seminar Looks at Email Marketing Strategies

May 25, 2007

Comerica Bank and the Walsh Business Leadership Institute are sponsoring a small business seminar next month focusing on email marketing strategies, organ...  Read story

Inc. 500 Marketer Partners with DoubleClick

Jun 11, 2007

Pepperjam, a Wilkes-Barre, Pa.-based Internet marketing agency, is partnering with online advertising giant DoubleClick to reach a wider market, the compa...  Read story

Ingenio Partners with Network Solutions for New Ad Service

Sep 25, 2007

Ingenio and Network Solutions (NASDAQ:NSOL)  have teamed up to offer small businesses what will be the newest addition to Network Solutions' suite of...  Read story

Microsoft To Offer New Web Marketing Services

Oct 3, 2007

Following the rebranding of Microsoft Office Live Small Business earlier this week, Microsoft (NASDAQ:MSFT) has teamed up with The Search Agency to offer ...  Read story

What's Next: Blinded by the Buzz

By David H. Freedman |  Dec 1, 2006

Everyone is chasing Internet buzz. But be careful. Online hype doesn't always deliver.  Read story

E-mail: On Messages

By Leigh Buchanan |  Feb 1, 2008

6 questions to every small business should consider before creating an e-mail marketing campaign.  Read story

Analyze This, Says Google

By Max Chafkin |  Apr 1, 2006

Overnight, the search giant rewrites the rules of Web analytics.  Read story

Longer Domain Names Are Going Fast ? Are You Missing Out?

By Fredrick Marckini |  Jan 31, 2000

On Dec. 16, 1999, Register.com announced it would begin accepting domain name registrations up to 67 characters in length, versus the old 22-character lim...  Read story

Marketing on the Web

Marketing on the Web is an old game with new rules. It's a world of alliances, banner ads, e-mail marketing, and search engine techniques. If you're a savvy ...  Read story

E-mail Marketing

By [AUTHOR]

Despite the enormous influx of spam to our inboxes, e-mail still reigns as an effective marketing tool. E-mail newsletters, in particular, can particularl...  Read story

Marketing on the Web

Oct 23, 2000

Marketing on the Web is an old game with new rules. It's a world of alliances, banner ads, e-mail marketing, and search engine techniqu...  Read story

Marketing on the Web

Oct 23, 2000

Marketing on the Web is an old game with new rules. It's a world of alliances, banner ads, e-mail marketing, and search engine techniqu...  Read story

Internet Opportunities Small Businesses Overlook

By Adam Hanft |  Aug 1, 2004

The entrepreneurial edge. We've seen it in action and we know what it represents. The ability to respond quickly to opportunity. To see trends before the...  Read story

The New Rules of E-mail Marketing

By Bill Nussey |  Feb 1, 2005

New legislation, loftier customer expectations -- the old rules of e-mail marketing just don't seem to fit anymore. Here's what does and how you can implemen...  Read story

8 Easy Ways to Boost E-mail Deliverability

By Bill Nussey |  Jul 1, 2005

For smaller businesses, getting opt-in messages through spam filters can be a formidable task.  Read story

Start a Sales-Based Affiliate Program

By Steve Rothberg |  Jun 15, 2001

One of the great lessons learned from the early days of online marketing is that traffic is not king. Traditional retailers have long understood th...  Read story

Inc. 500 Firm Denies Wrongdoing in Lawsuit

By Angus Loten |  Mar 27, 2006

Gratis Internet faces charges of selling customer e-mail addresses to marketing agencies.  Read story

Turning Sales Into Science

By Alex Salkever |  Dec 1, 2006

It's a question almost as old as commerce itself: Is selling an art or a science? For years, technology companies have been trying to transform the ...  Read story

Applicant of the Week: Plus1 Marketing

By Alexandra Johnson |  Apr 22, 2009

How two brothers grew an online marketing firm from the successful strategies of their previous businesses.  Read story

A Web of Ways to Bring Users to Your Site

By Matt Quinn |  Jul 1, 2004

Everyone who runs a Web site wants to climb his or her way up the results of a Google search, but that can cost no less than thousands and up to millions ...  Read story

In E-mail Marketing, Consumers Weed Out the Weakest Links

By Knowledge@Wharton |  Aug 5, 2002

It's time for e-mail marketers to shape up. At least that seems to be the message suggested by a new round of research measuring click-through rates.  Read story

Marketing

"Marketing" is a term used to describe the various activities involved in transferring goods and services from producers to consumers. In addition to the...  Read story

Entrepreneurs Offered Online Marketing Tips

Aug 7, 2007

Internet business owners will have the opportunity to learn about successful online marketing techniques at a conference next month in Minnesota, organize...  Read story

Why Pay For Ads That Don't Work?

By Darren Dahl |  Mar 1, 2006

Imagine if advertisers had to pay only when a customer bought something. That day may be here.  Read story

Looking Offline to Drive Online Sales

By Chris Consorte |  Jul 1, 2006

Try these low-cost offline marketing strategies to boost online sales.  Read story

The Crazy Math of E-mail

By Bill Nussey |  Sep 1, 2005

Two plus two equals four, right? Not always. When it comes to e-mail, a relatively tiny investment can net huge returns -- or disappear down a black hole...  Read story