Find Out What Your Customers Really Want
Small groups can show you better ways to sell your product. Read story
Market Research
How To Order Ads A La Carte
Jim Stevens walked into the offices of HyperCreative Advertising feeling like one of the biggest frogs in the pond. He'd budgeted $100,000 for his new ad... Read story
How can I find an affordable market research service?
Offices & Operations mentor Mie Yun-Lee responds to the following question from an inc.com user: I know my business will benefit... Read story
Focus Groups
Related Terms: Market Research A focus group i... Read story
Market Research
Related Terms: Focus Groups If the "market" is viewe... Read story
Product Positioning
"Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is relate... Read story
Guaranteed Advantage
Market researcher Bob Ladner has gained an edge over his competitors by offering a money-back guarantee. Read story
When The Grapevine Won't Do
Need to buy research? You can still cut the bill. Read story
Ask and You Shall Receive
Company uses customer feedback from focus groups to hone its depth-sounding fishing device. Read story
Home Scanning
Company asks consumers to scan their groceries at home. Researchers later sell the information to other businesses. Read story
If They Will Come, Then Build It
New business designs an all-terrain portable computer. Read story
What's the Best Source of Market Research?
Survey chart of the top sources of market research for new products. Read story
What Do You Spend on Market Research?
Chart of money time spent by CEO's on market research. Read story
Are You Missing Out on New Markets?
Chart on how effective market research is in finding new markets. Read story
Market Research, Student Style
Working via electronic mail, market research company employs a flexible work force of graduate students. Read story
Getting a Line on Customers
A quick look at how two companies turned to technology to take a nontraditional approach to marketing. Read story
Reversal of Fortune
When Web-based Sapient Health Network was on the brink of failure, CEO Jim Kean quickly reinvented the entire company. A look at how cyberspace has spawned a... Read story
The New Market Research
Forget focus groups and mail surveys; with constantly changing markets and ever-increasing competition, companies are finding new ways to determine what cust... Read story
Letters
Inc. readers react to articles from the July 1998 issue of Inc., including Christopher Caggiano's "Psycho Path" and Burton L. Visotzky's "Bible in the Boardr... Read story
Focus Lens on Focus Groups
Most people are aware of customer focus groups, in which customers are brought together and asked by a professional facilitator their opinions regarding a... Read story
Hitting the Market
As an entrepreneur in technology companies, I've spent my fair share of time digging out from common pitfalls entrepreneurs make. As a venture capitalist ... Read story
How to Conduct Market Research
A guide to using market research to understand who your customers are and what they want Read story
How to Use Online Market Research Tools
Your may already be conducting online market research for your business -- but you may not know it. Some of the easiest to use and most common tools are l... Read story
Market Research
With effective market research, you can determine the need for your service, a product's likelihood to sell, target-market demographics, and desirable store ... Read story
How to Profit from Market Research
Knowing what your customers want and how they want it is essential to any business. Here's how to gather information through market research. Read story
Market Research
With effective market research, you can determine the need for your service, a product's likelihood to sell, target-market demographics, and desirable store ... Read story
Market Research
A guide to effective market research, from online research to focus groups to counting customers. Read story
On The Cheap
Stripped of the gaudy language, market research is just information, and information is everywhere. For free. Read story
The Research Riddle
Nature isn't the only one who abhors a vacuum. Most business people are similarly afflicted when confronted by an absence of information. Or at least we ... Read story
The Future of Consumer Research
Are you still using traditional focus groups? New techniques could help you discover what your customers are really thinking. Read story
Customer Feedback
Communicating directly with the people who buy your product. Read story
From " What? " to " So What? " to " Now What? "
So much information is available on consumer tastes in food that it can be a challenge to go from the "what?" of market research to the "so what?" and the... Read story
Editor's Letter
A CEO by the name of Mike Miller sent me an e-mail last week ribbing me about Inc. 's political bias, which he says is liberal. The latest example... Read story
I'm starting a business but have no market research budget. What are some inexpensive techniques?
Marketing & Advertising mentor Jay Conrad Levinson responds: The least expensive marketing technique of all is to create a question... Read story
Market Questionnaires
Market questionnaires are a form of quantitative, primary market research that can provide small business owners with specific information about their cus... Read story
Buy The Numbers
John Malec and Gerry Eskin had a great idea for a new company. All they had to do was what no marketing-research firm had ever done before. Read story
How-To | Innovation
How to Save on Marketing Your Invention You might be seeing do... Read story
Writing a Business Plan
Business Plan Building, Section by Section Business... Read story
Counting The Computers
Everyone knows the computer business is big, but nobody seems to know exactly how big or who has what piece of it. That is how the folks at the Comtec Mar... Read story
Intelligent Money
A strategy for getting not just money but helpful advice from private investors. Read story
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