How to Conduct Field Research
Do you want to know what your customers really think of your company? Observe how they use your product or service in their own home or work environment to gain greater insight.
Read moreMarket Research
How to Conduct Quantitative Market Research
How well do you know your customers? Here are some tips to accurately surveying your clients and putting that data to good use.
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How to Conduct Qualitative Market Research
A variety of techniques from online chats to video logs can reveal how people feel about your product or service and how you can improve it to make more money.
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How to Conduct Market Research
A guide to using market research to understand who your customers are and what they want
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How to Profit from Market Research
Knowing what your customers want and how they want it is essential to any business. Here's how to gather information through market research.
Read moreRecent Articles about Market Research
From the Editor of Inc.: Are Entrepreneurs Really Liberal?
A CEO by the name of Mike Miller sent me an e-mail last week ribbing me about Inc. 's political bias, which he says is liberal. The latest exampl... Read more
The Future of Consumer Research
Are you still using traditional focus groups? New techniques could help you discover what your customers are really thinking. Read more
The Research Riddle
Nature isn't the only one who abhors a vacuum. Most business people are similarly afflicted when confronted by an absence of information. Or at least we ... Read more
Market Research
With effective market research, you can determine the need for your service, a product's likelihood to sell, target-market demographics, and desirable store ... Read more
Market Research
A guide to effective market research, from online research to focus groups to counting customers. Read more
How can I find an affordable market research service?
Offices & Operations mentor Mie Yun-Lee responds to the following question from an inc.com user: I know my business will benefit... Read more
Hitting the Market
As an entrepreneur in technology companies, I've spent my fair share of time digging out from common pitfalls entrepreneurs make. As a venture capitalist ... Read more
Reversal of Fortune
When Web-based Sapient Health Network was on the brink of failure, CEO Jim Kean quickly reinvented the entire company. A look at how cyberspace has spawned a... Read more
The New Market Research
Forget focus groups and mail surveys; with constantly changing markets and ever-increasing competition, companies are finding new ways to determine what cust... Read more
Focus Lens on Focus Groups
Most people are aware of customer focus groups, in which customers are brought together and asked by a professional facilitator their opinions regarding a... Read more
Getting a Line on Customers
A quick look at how two companies turned to technology to take a nontraditional approach to marketing. Read more
Market Research, Student Style
Working via electronic mail, market research company employs a flexible work force of graduate students. Read more
What's the Best Source of Market Research?
Survey chart of the top sources of market research for new products. Read more
What Do You Spend on Market Research?
Chart of money time spent by CEO's on market research. Read more
Are You Missing Out on New Markets?
Chart on how effective market research is in finding new markets. Read more
If They Will Come, Then Build It
New business designs an all-terrain portable computer. Read more
Home Scanning
Company asks consumers to scan their groceries at home. Researchers later sell the information to other businesses. Read more
Ask and You Shall Receive
Company uses customer feedback from focus groups to hone its depth-sounding fishing device. Read more
On The Cheap
Stripped of the gaudy language, market research is just information, and information is everywhere. For free. Read more
When The Grapevine Won't Do
Need to buy research? You can still cut the bill. Read more
Guaranteed Advantage
Market researcher Bob Ladner has gained an edge over his competitors by offering a money-back guarantee. Read more
Find Out What Your Customers Really Want
Small groups can show you better ways to sell your product. Read more
How To Order Ads A La Carte
Jim Stevens walked into the offices of HyperCreative Advertising feeling like one of the biggest frogs in the pond. He'd budgeted $100,000 for his new ad... Read more
Focus Groups
Related Terms: Market Research A focus group i... Read more
Market Research
Related Terms: Focus Groups If the "market" is viewe... Read more
Product Positioning
"Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is relate... Read more
Conducting Online Market Research: Tips and Tools
How to use online market research tools, including search techniques, tips, and tools for using the Internet for researching your competition and market. Read more
How to Do Market Research
With effective market research, you can determine the need for your service, a product's likelihood to sell, target-market demographics, and desirable store ... Read more
Customer Feedback
Communicating directly with the people who buy your product. Read more
Editor's Letter
A CEO by the name of Mike Miller sent me an e-mail last week ribbing me about Inc. 's political bias, which he says is liberal. The latest example... Read more
How to Use Online Tools for Customer Surveys
If you're truly willing to listen to - and act on - feedback, here's the way to do it right. Read more
From " What? " to " So What? " to " Now What? "
So much information is available on consumer tastes in food that it can be a challenge to go from the "what?" of market research to the "so what?" and the... Read more
I'm starting a business but have no market research budget. What are some inexpensive techniques?
Marketing & Advertising mentor Jay Conrad Levinson responds: The least expensive marketing technique of all is to create a question... Read more
Market Questionnaires
Market questionnaires are a form of quantitative, primary market research that can provide small business owners with specific information about their cus... Read more
How Great Entrepreneurs Think
Think inside the (restless, curious, eager) minds of highly accomplished company builders. Read more
How to Build an Innovative Company
Tips on bringing your invention to market, research and development, patents and more. Read more
Buy The Numbers
John Malec and Gerry Eskin had a great idea for a new company. All they had to do was what no marketing-research firm had ever done before. Read more
Saras Sarasvathy's Full Case Study and Questions
The following is a case study on the psychology of entrepreneurs conducted by Saras Sarasvathy, a professor at the University of Virginia’s Darden School o... Read more
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