The Core of Successful Marketing
The 8 characteristics of every effective marketing plan Read story
Marketing
Net " Spam Patrol" to Police Junk E-Mail Solicitation
Mar 1, 1999
Junk e-mail solicitations -- called "spam" -- aren't just the bane of Internet users; they're also the target of criticism from Internet marketing profess... Read story
E-Mail: Your E-Commerce Ally
By Bradley Feld | May 1, 1999
As large and small companies alike turn to the Internet to sell products and services -- what is known as "e-commerce" -- entrepreneurs should be sure to ... Read story
600 Marketing Strategies for All Situations
Aug 1, 1999
Winning Marketing Strategies by Barry Feig. Prentice Hall, 1999, 382 pages, $49.95. When a particular product... Read story
Customer, May I?
Oct 28, 1999
Permission Marketing by Seth Godin. Simon & Schuster, 256 pages, $24. Author Godin identifies two basic types of marketing: in... Read story
Find Out What Your Customers Really Want
By Joanne Kelleher | Jan 1, 1982
Small groups can show you better ways to sell your product. Read story
How To Order Ads A La Carte
By Ivan Levison | Feb 1, 1982
Jim Stevens walked into the offices of HyperCreative Advertising feeling like one of the biggest frogs in the pond. He'd budgeted $100,000 for his new ad... Read story
Advertising
By Carole Matthews | Jan 24, 2001
Industry-specific associations can help you research hard-to-find details about the industry you're in and often offer valuable networking opportunities w... Read story
Viral Marketing: Worth Catching
By David Cotriss | Jan 5, 2001
Viral (or word-of-mouth) marketing is an excellent way to market your Web site for very little money because it exploits pre-existing communication lines bet... Read story
How can I find an affordable market research service?
May 23, 2001
Offices & Operations mentor Mie Yun-Lee responds to the following question from an inc.com user: I know my business will benefit... Read story
Measure Your E-Mail Marketing Results
By David Townsend | Jul 10, 2001
Learn how to measure response rates to e-mail marketing. Read story
Don't Stop the Presses, Part 1
By David Townsend | Sep 7, 2001
OK, I admit it: I'm a closet print lover. Always have been and, I guess, always will be. Nothing can compare with the heft of fine paper, th... Read story
Survival Tactics: Sales Strategies
By Jennifer A. Redmond | Oct 29, 2001
In a turbulent economy, marketing and sales strategies must be altered. Here' s a sampling of the new approaches companies in a variety of industries are ... Read story
Direct Mail Dos and Dont's
By Jennifer A. Redmond | Oct 31, 2001
Our postal system is the latest victim of terrorist attacks. How can the $528 billion direct-mail industry avoid becoming a casualty? We spoke with direct... Read story
Do you have any tips on developing cold-calling skills?
Nov 19, 2001
Sales mentor Pat Cavanaugh reponds to the following question from an Inc.com user: My company gets most of its clients through w... Read story
Looking Forward: Why a Return to Basics Will Top the List for 2002
By Kimberly McCall | Nov 14, 2001
What soared? What bored? Gather ye marketers, for that magical time of year when we review budgets and assess advertising, sales, marketing, and public re... Read story
Dialing for Dollars
Nov 19, 2001
To provide guidance on the mission-critical subject of cold calling, we turned to Inc.com's Sales mentor, Pat Cavanaugh. In response to our users' questio... Read story
In E-mail Marketing, Consumers Weed Out the Weakest Links
By Knowledge@Wharton | Aug 5, 2002
It's time for e-mail marketers to shape up. At least that seems to be the message suggested by a new round of research measuring click-through rates. Read story
A Guide to Profitable Direct Marketing
By Lois Geller | Mar 12, 2003
Author Lois Geller explains how direct marketing can be tested, tracked, and most important, profitable. Read story
Change Marketing Plans To Survive the Squeeze
By Jeff Bailey | May 5, 2003
Sales and marketing is more art than science, and it's a particularly difficult art in this tough economy. For most of the 1990s, many products and... Read story
Low Budget, High Impact
By Ted O'Callahan | Apr 6, 2006
When you're a solo entrepreneur, marketing your products and services can seem like more than you can afford. However, take it from our experts, it doesn't h... Read story
Advertising Budget
The advertising budget of a business is typically a subset of the larger sales budget and, within that, the marketing budget. Advertising is a part of the... Read story
Direct Mail
Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms "direct mail" and "mail order" are ... Read story
Direct Marketing
Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified ... Read story
Federal Trade Commission (FTC)
The Federal Trade Commission (FTC) was established as an independent administrative agency pursuant to the Federal Trade Commission Act of 1914. The purpo... Read story
Marketing
"Marketing" is a term used to describe the various activities involved in transferring goods and services from producers to consumers. In addition to the... Read story
Product Positioning
"Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is relate... Read story
Sales Forecasts
Companies large and small engage in forecasting their sales in order to decide with the greatest accuracy possible what and how much to build or what and ... Read story
Sales Promotion
Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is use... Read story
Guaranteed Advantage
By Leslie M. Schultz | Jun 1, 1984
Market researcher Bob Ladner has gained an edge over his competitors by offering a money-back guarantee. Read story
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