Marketing Trends and Analysis


Google Launches Online Marketing Challenge

Students will help local businesses create an AdWords online marketing campaign.  Read story

Yahoo! to Boost Online Marketing Services

The search engine is acquiring IndexTools, a Web analytics software firm for online marketing.  Read story

Applicant of the Week: Plus1 Marketing

How two brothers grew an online marketing firm from the successful strategies of their previous businesses.  Read story

Leisure Pursuits

Vacations – a time to relax, try new things, visit new places. And that makes them a perfect marketing opportunity. Senior writer Stephanie Clifford explains.  Read story

Homaru Cantu's Culinary Trailblazing

Chicago chef Homaru Cantu's cooking straddles borders between science and cuisine. His concoctions rethink food in radically, offering new products and marke...  Read story

LivePerson to Host SEO Webinar

The event features search engine optimization and marketing specialists.  Read story

Telanetix, CallSource Offer Business Phone Service

The service aims to boost marketing and sales efforts.  Read story

Website Pros, Deluxe Offer Online Marketing Package

Web services provider Website Pros (NASDAQ:WSPI) and small-business marketing company Deluxe (NYSE:DLX)  have teamed up to offer easy, affordabl...  Read story

How can I market inexpensively via the Internet?

Marketing and Advertising mentor Jay Conrad Levinson responds: Marketing on the Internet means more than having a Web site. It mea...  Read story

A Catty Remark

I read with interest your article on Belvin Friedson with the headline "I'm No Copy-Cat" (September). Mr. Friedson's marketing strategy must have changed...  Read story

Meetup, OPEN Partner for Small-Business Events

Ideas for a Growing Business offers a six-month program for small business Meetup groups.  Read story

Marketing on the Web

Marketing on the Web is an old game with new rules. It's a world of alliances, banner ads, e-mail marketing, and search engine techniqu...  Read story

The Peace Pop Puzzle

Owners of Ben Jerry's rethink their marketing strategy for a new ice cream pop product.  Read story

Attention, Shoppers

Price-comparison ads help businesses lure consumers away from the sites of their rivals.  Read story

Marketing on the Web

Marketing on the Web is an old game with new rules. It's a world of alliances, banner ads, e-mail marketing, and search engine techniqu...  Read story

Internet Opportunities Small Businesses Overlook

The entrepreneurial edge. We've seen it in action and we know what it represents. The ability to respond quickly to opportunity. To see trends before the...  Read story

Manufacturers Go Online to Boost Business

Jan. 31, 2005 --After wrapping up a healthy year, America's manufacturing sector is looking toward the Internet to keep the party going in...  Read story

For Women Consultants, Business is Booming

Average revenue for women-owned firms has jumped 45% in five years, according to a new study.  Read story

Get Media Smart!

Almost everyone understands that positive news coverage is good for business. Positive news coverage can transform you from a hardworking local profession...  Read story

New E-mail List Manager

Nov. 6, 2006 -- New York-based online marketing firm MediaWhiz has launched a new suite of e-mail list management services, the company a...  Read story

Laptops, Shoes Top Online Sales

Nov. 7, 2006 -- Laptops and other consumer electronics are topping the list of holiday season online purchases this year, according to a ...  Read story

What's Next: Blinded by the Buzz

Everyone is chasing Internet buzz. But be careful. Online hype doesn't always deliver.  Read story

Infusing Strategy into your Business Plan

Your marketing strategy outlines how you will offer your products orservices to your customers and what will entice them to buy, and normally involves tar...  Read story

Eight Problems A Computer Can't Solve

Computers are pretty smart, but like everyone else, they have their limitations.  Read story

Entrepreneurs Offered Online Marketing Tips

Internet business owners will have the opportunity to learn about successful online marketing techniques at a conference next month in Minnesota, organize...  Read story

I Hear You're Interested In A...

A growing industry uses the web to help you find prospects who are open to your pitch.  Read story

Corporate Sponsorship

Related Terms: Charitable Giving Corporate...  Read story

Teleclass for Women Tech Entrepreneurs

The Principal Financial Group is sponsoring a free teleclass this month for women entrepreneurs on technological tools for small businesses, organizers sa...  Read story

A Web of Ways to Bring Users to Your Site

Everyone who runs a Web site wants to climb his or her way up the results of a Google search, but that can cost no less than thousands and up to millions ...  Read story

ABCs of Direct Mail

Resource for checking how well your direct-marketing operation is functioning.  Read story

New Small Business Development Centers

Jan. 22, 2007 -- The Pennsylvania Small Business Development Centers announced Monday the opening of new locations at Shippensburg and Wi...  Read story

Marketing on the Web

Marketing on the Web is an old game with new rules. It's a world of alliances, banner ads, e-mail marketing, and search engine techniques. If you're a savvy ...  Read story

Focus, Focus, Focus

Here's how you can take advantage of the strength that all small businesses share--their smallness.  Read story

Elevator Pitch: Guitar Affair

Guitar Affair is like Netflix for high-end guitar rentals. Now it wants to raise $150,000 from investors  Read story

Start a Sales-Based Affiliate Program

One of the great lessons learned from the early days of online marketing is that traffic is not king. Traditional retailers have long understood th...  Read story

AmEx Expands OPEN Savings Program

The program allows small-business owners to save on credit-card purchases.  Read story

Sage Expands Support for Accounting Tool

The SimplyCARE Elite Support plan offers priority phone access for small businesses.  Read story

VistaPrint Boosts Business Card Designs

This month customers can design and print up to 250 free cards.  Read story

Sales More Than Doubled Last Year

So Why Are They Changing Tactics?  Read story

Getting the Phone to Ring

While all things e-marketing work well, they're just part of the many ways you can get your phones to ring--and convert prospects to sales.  Read story

  • 1
  • 2