Big-Bucks Ads: Advertise the Way the Big Players Do
It used to be that only humongous companies like Anheuser-Busch could afford to do an advertising blitz during a megaevent like the Super Bowl. Lately, sm... Read story
Media
Go Glossy: How to Create a Beautiful Branding Tool on a Budget
By Mike Hofman | Jul 1, 1999
Custom publishing, once considered the marketing wave of the future, has not lived up to its early promise. The problem is often the heavy cost of produci... Read story
Media Relations: Three Tips for Getting Heard
By Kelly Strand Anderson | Jun 20, 2000
One of the most important aspects of PR is media relations: how we communicate and interact with members of the news media. Approaching members of the med... Read story
The Tested Eight-Step Banner Ad Campaign
By Shari Thurow | Jul 7, 2000
Here's a proven, step-by-step plan for launching and maintaining a successful banner ad campaign. We've used it consistently for our clients at Read story
How To Order Ads A La Carte
By Ivan Levison | Feb 1, 1982
Jim Stevens walked into the offices of HyperCreative Advertising feeling like one of the biggest frogs in the pond. He'd budgeted $100,000 for his new ad... Read story
How to Select an Ad Agency
By Inc Staff | Sep 13, 2000
One of the easiest ways to lose a lot of money is to select the wrong advertising agency. Selecting the wrong agency will waste your investment while rais... Read story
What to Look For in an Ad Agency
By Jay Conrad Levinson | Sep 13, 2000
Once you've decided that you need an advertising agency, use this checklist as a guideline for selecting the best possible one for your needs and goals.Read story
Win the Attention and Affection of the Media
By Rhonda Abrams | Nov 16, 2000
Wouldn't you like to see your company in the newspaper? Or an article about your store's grand opening on the evening news? Getting a story about your bus... Read story
Advertising
By Carole Matthews | Jan 24, 2001
Industry-specific associations can help you research hard-to-find details about the industry you're in and often offer valuable networking opportunities w... Read story
To TV or not to TV: Should Your Biz Use the Tube to Sell?
By Kimberly McCall | Apr 24, 2001
For some small business owners, media buying is a mystery-shrouded endeavor -- one that they have neither the experience nor the inclination to delve into... Read story
Radio Advertising: Inside Scoop from a Pro
By Kimberly McCall | Apr 24, 2001
Share. Cume. Average quarter hour. Just a smattering of the terms you'll need to learn when you buy radio advertising. Media buying can be a cumbersome an... Read story
Online Public Relations Tools
By Larry Getlen | May 30, 2001
Here are several online tools for getting the word out about your product or service. Read story
Making Your Story Compelling to the Media
By Kimberly McCall | Jun 1, 2001
In trying to write a story about a Massachusetts company that had announced a large contract with the Navy, I worked with its in-house PR person and left ... Read story
Following Up on News Releases: When and How
By Jeffery Orenstein | Jul 18, 2001
Suppose you send an important news release to a media list and get no response. Do you just chalk it up to bad luck or should you follow up to incr... Read story
Affiliate Advertising: Friend to the Bottom Line
By Steve Rothberg | Jul 6, 2001
Before the dot-com crash, many startup Internet companies were encouraged by venture capitalist firms to spend ever more ridiculous sums to acquire custom... Read story
PR Under Pressure
By Michael Schildberger | Aug 13, 2001
As Managing Director of a publicly traded company that ran short of cash, I've had to face the focus of creditors, shareholders, and, of course, the media... Read story
Let's Get Visible: How to Start Your First Advertising Campaign
By Kimberly McCall | Sep 18, 2001
What first steps can a small business take toward upping its image and name recognition? Read story
Cable Tv Beckons Small Business
Nov 1, 1982
The boom in cable television has opened a world of advertising for small businesses. Across the country, "air time" on cable sells for a few dollars per h... Read story
Press Tours: Five Steps to Better Awareness
By Marc Hausman | Mar 4, 2003
As a public relations tactic, press tours create excellent opportunities to build relationships with target media. Press tours are designed to get you in ... Read story
FCC Turns TV Off on Small Businesses
By Rhonda Abrams | May 22, 2003
Hey, what about us? Regular readers of my column know I get really irked at how small business is overlooked by the government. Legislation and regulation... Read story
Technofile: Blogging for Business
By Anne Stuart | Jul 1, 2003
The word is out: Business blogs are in. "Blog" is shorthand for weblog, a sort of public online diary, updated regularly -- often daily or even eve... Read story
Weblog Resources
By Anne Stuart | Jul 1, 2003
Here are a few resources to help get you started in blogging. How-To Guides The following books, all widely available, focus primarily on ... Read story
Darn Those Pop-Up Ads! They're Maddening, But Do They Work?
By No Author | Aug 1, 2003
They create as much clutter as those slippery advertising inserts that fatten a Sunday newspaper and are as inescapable as humidity in August. But just ho... Read story
Blogging for Business
By Ramon Ray, Smallbiztechnology.com | Sep 1, 2004
By now I'm sure most of you have heard about blogging, an easy way to publish content to a website. You type what content you want (this is called a post)... Read story
August on Inc.com
Jul 25, 2005
Are you thinking about blogging for your business but just haven't taken the leap? Check out these resources on Inc.com that discuss the business of blogging... Read story
The Top 10 Things You Should Know Before You Blog
By Carole Matthews | Jul 25, 2005
It's been widely covered that weblogs are a viable way to build brand awareness and establish an individual's expertise in a particular area. "For a small... Read story
The $2.7 Million Question: Are Super Bowl Ads Worth It?
By Alexandra Zendrian | Jan 31, 2008
Companies now shell out nearly $3 million for 30 seconds of precious airtime during football's premier event. But in the Internet age, do expensive, glitzy t... Read story
Advertising Budget
The advertising budget of a business is typically a subset of the larger sales budget and, within that, the marketing budget. Advertising is a part of the... Read story
Advertising, Evaluation of Results
Once the small business owner has successfully designed and placed an ad (or had that ad successfully designed and placed by an agency), he or she will be... Read story
Advertising Media—Audio
The most common audio advertising medium is FM radio. Placement of an advertisement on FM radio costs about as much as an advertisement placed in a metrop... Read story
Advertising Media—Infomercials
Infomercials are long TV commercials, usually lasting about half an hour. They are often hosted by celebrities and are designed to look like celebrity tal... Read story
Direct Marketing
Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified ... Read story
Endorsements and Testimonials
On the presumption that people are more likely to buy products other people, people they know, have already bought and liked, marketers the world over hav... Read story
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