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Music


6 Branding Ideas From Jay-Z and Kanye West

Jay-Z and Kanye West released one of the most anticipated albums on the year, Watch the Throne. They were able to leverage paid, earned, and owned assets to create an experience for their fans that led to large sales in the first week.

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How We Did It: Superfly Presents

The brains behind Bonnaroo talk about their early days in New Orleans, promoting music festivals, and the perks of doing what they love for a living.

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Airbnb Mobile App Stands Out at SXSW

Nominated for the South By Southwest Interactive Awards for Mobile, Airbnb founders talk about growing pains and what's next.

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Obiturary: Antonio ("Tony") Moreno, 1944-2010

A larger-than-life figure in Latin music.

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An Office of Rock Stars

Why M5 Networks hired School of Rock to teach its employees

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Recent Articles about Music

How to Market Your Business at SXSW Interactive

Is South by Southwest in danger of being overrun by marketers? Experts advise letting go of traditional strategies in favor of effective grassroots tactics.  Read more

What I Learned from Michael

The news of Michael Jackson's death took me back to my childhood. We lived on Hovey Street and the Jacksons lived across Clark Road in an area called Tarr...  Read more

Time For Launch 2.0

I was watching Marc Benioff from Salesforce.com launch Chatter (the social networking app for Salesforce.com). No surprises here. The video featu...  Read more

Just Play

As the makers of the games Guitar Hero and now Rock Band settle into their success -- check that, their utter domination of the world's basements and dorm ro...  Read more

More Volume!

How Jerry and Mindy Harvey saved Alex Van Halen's hearing (what's left of it), learned some important lessons about business, and built Ultimate Ears, a $22 ...  Read more

Dramatic Results

Making opera (yes, opera) seem young and hip.  Read more

Ask the Godfather of Hip-Hop

Inc. regulars know that each month we let readers lob their toughest business questions at a seasoned entrepreneur. (This month Richard Thalheimer, founde...  Read more

How I Did It: Hartley Peavey of Peavey Electronics

Hartley Peavey couldn't cut it as a guitarist, so he did the next best thing: He built Peavey Electronics, maker of rock 'n' roll's best-loved amplifiers.  Read more

Onward, Christian Marketer

The success of Mel Gibson's film The Passion revealed opportunities in the Christian market.  Read more

Spotlight: Hollywood's Dream Factory

Winning one Oscar is small potatoes. Here's a guy who accepts (or rejects) more than 50 every year.  Read more

Pandora's Long Strange Trip

Online radio that's cool, addictive, free, and-just maybe-a lasting business.  Read more

Steppenwolf's John Kay: My Biggest Mistake

The lead singer of Steppenwolf learned about the need to be hands-on with the business as well as the music.  Read more

Labor-Union Disharmony Silences Symphony

Because of a small market and union problems, the Sacramento Symphony went bust.  Read more

To Be Loved: The Music, the Magic, the Memories of Motown

A quote from the founder of Motown, Berry Gordy, about for the record giant.  Read more

The Dead Have Customers, Too

A look at the business organization behind the rock band The Grateful Dead, which grossed over $50 million in 1993.  Read more

Love Me (Legal) Tender

Elvis Presley MasterCard introduced in conjunction with Federal Savings and Loan Association, Memphis.  Read more

Inc. 5000 Applicant of the Week: Attack! Marketing and Promotions

Three friends use guerrilla marketing techniques to take their agency to the next level.  Read more

Singing For His Supper Club

Harold Farb, chairman of the board of The Farb Cos. in Houston, is no Sinatra, but he insists that "my great love is music" and he enjoys singing in the b...  Read more

Quick Picks

Out this month: a new release from rocker Lou Reed, a hefty biography of Alexander Hamilton, and a DVD boxed set on America's favorite pastime.  Read more

Hey Kids, In.tel.inside

Intel has a new director of creative innovation: Will.i.am of the Black Eyed Peas. Why not? Polaroid has Lady Gaga as its creative director. I think of th...  Read more

Guitar Hero Developer on the Auction Block

Harmonix, a former Inc. cover subject, has been losing money and dragging down the earnings of its owner, Viacom, as music games lose their luster.  Read more

Required Reading

Book recommendation: 'My Life and Adventures in Fleetwood Mac,' by Mick Fleetwood.  Read more

Case Study: How to Reinvent a Failing Start-up

Flocabulary burned through $50,000—and had nearly nothing to show for it. Was it time to throw in the towel?  Read more

Update

Rock 'n' Roll, Part 2 Mindy Harvey's rock 'n' roll fantasy came true in August when her company, Ultimate Ears ("Read more

7 Tips for Networking at SXSW

It takes more than business cards to make meaningful connections at SXSW. We asked experts for their tips on navigating the social side of Austin.  Read more

Russell Simmons, Rush Communications

for his powerful example  Read more

Collaborative Creation and Crowdsourcing in the Music Industry

Composer and conductor Eric Whitacre leads a virtual choir at TED, showing just how collaborative creation and crowdsourcing or radically altering the way pe...  Read more

Staying Dedicated to His Mission

How Demetrius Walker’s apparel company became a record label.  Read more

3 Must-See SXSW Keynote Speakers, Pt. 2

As I mentioned in my previous post, I'm really looking forward to the 2011 keynote speakers ...  Read more

How a New Product Fueled a Comeback

Education and test prep company Flocabulary is making the most of a hot new product.  Read more

Advisers: Taxes 'R' Us

A CFO explains why she feels that having only one tax advisory firm can keep costs down.  Read more

The Secret Life of a Serial CEO

Bob Cramer has piloted six companies to big paydays. Now he has found a start-up that offers something else--excitement, poetry, a legacy.  Read more

Maximizing Your Marketing

The average age of Spice Girls fans is maybe 12, but Debbie Newman is counting on them to help boost her businessinto the big leagues. Newman, vice-presid...  Read more

Sharer Beware

Here's how Mike Dreese, CEO of music retailer Newbury Comics, came to realize that the sales information he shared with his industry was putting his company ...  Read more

Dancing to Success

Zumba founders Alberto Aghion, Alberto Perez, and Alberto Perlman created a company out of a dance phenomenon.  Read more

Tech Talk: Music Firm Distributes Digitally

A San Francisco-based music industry marketing company representing hundreds of independent record labels found a better alternative to e-mail for sending ou...  Read more

Fountain of Youth: The Under 30 Hall of Fame

Some of the biggest names in business got their start before their 30th birthday.  View slideshow

CES Versus SXSW Interactive

While thinking about these two conferences this month, I realized that I haven't looked in-depth on what the difference is between the two.  I hear l...  Read more