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How to Manage Your Online Advertising
When working with a digital ad system, there are secrets to making sure you're getting the most out of the deal.
Read moreOnline Advertising
Search for Tomorrow
An army of fledgling companies is lining up to take on Google. Could the world's biggest search engine possibly be vulnerable?
Read moreRecent Articles about Online Advertising
Fight Click Fraud on Pay-Per-Click Ads
Click fraud is particularly a concern for small businesses with limited advertising budgets. How can you be sure that when you buy pay-per-click advertising ... Read more
Small Businesses Not Advertising Online
Owners are using the web to search for goods but not placing their own ads. Read more
Getting Good Rank: Search Engine Primer
Do you remember those IBM commercials from the early 2000's? The ones where the execs are sitting around a board room table and there's a lone techie at ... Read more
Traditional Media Advertising: We Will Miss You, After All
Unless you've just returned from Mars; you are probably aware that the newspaper business is dying. Television news isn't doing so hot, either. I... Read more
AmEx Expands OPEN Savings Program
The program allows small-business owners to save on credit-card purchases. Read more
Google Launches Online Marketing Challenge
Students will help local businesses create an AdWords online marketing campaign. Read more
LivePerson to Host SEO Webinar
The event features search engine optimization and marketing specialists. Read more
Ingenio Partners with Network Solutions for New Ad Service
Ingenio and Network Solutions (NASDAQ:NSOL) have teamed up to offer small businesses what will be the newest addition to Network Solutions' suite of... Read more
Does Google Enable Trademark Infringement?
What small businesses need to know about the legal risks involved with advertising online with search engines. Read more
What's the Harm? Allowing Ads on Your Website
It seems like a tempting way to make a little extra cash, but is allowing advertising on your business website worth it? Read more
Why Pay For Ads That Don't Work?
Imagine if advertisers had to pay only when a customer bought something. That day may be here. Read more
Should You Pay for Clicks?
Attracting traffic to your company’s website may be worth buying clicks. Here are the pros and cons of using ad-based tools. Read more
Why Pay For Ads That Don't Work?
Imagine if advertisers had to pay only when a customer bought something. That day may be here. Read more
Online Ads that Work
Discover the types of ads, banners, and others that work -- and the effective strategies behind them. Read more
Pop-up Ads: Problem or Profit-Driver?
Pop-ups are widely despised as annoying and intrusive--but does that mean you should avoid them? Read more
So Many Clicks, So Few Sales
Pay-per-click advertising seems like a dream. But up to 35% of all the clicks you pay for may be fraudulent. Read more
So Many Clicks, So Few Sales
Pay-per-click advertising seems like a dream. But up to 35% of all the clicks you pay for may be fraudulent. Read more
Internet Opportunities Small Businesses Overlook
The entrepreneurial edge. We've seen it in action and we know what it represents. The ability to respond quickly to opportunity. To see trends before the... Read more
Squelch the Summertime E-tailing Blues
Eliminate the summertime blues by expanding your prospecting efforts through search marketing. Read more
Squelch the Summertime E-tailing Blues
Eliminate the summertime blues by expanding your prospecting efforts through search marketing. Read more
Darn Those Pop-Up Ads! They're Maddening, But Do They Work?
They create as much clutter as those slippery advertising inserts that fatten a Sunday newspaper and are as inescapable as humidity in August. But just ho... Read more
Darn Those Pop-Up Ads! They're Maddening, But Do They Work?
They create as much clutter as those slippery advertising inserts that fatten a Sunday newspaper and are as inescapable as humidity in August. But just ho... Read more
Affiliate Advertising: Friend to the Bottom Line
Before the dot-com crash, many startup Internet companies were encouraged by venture capitalist firms to spend ever more ridiculous sums to acquire custom... Read more
Affiliate Advertising: Friend to the Bottom Line
Before the dot-com crash, many startup Internet companies were encouraged by venture capitalist firms to spend ever more ridiculous sums to acquire custom... Read more
The Tested Eight-Step Banner Ad Campaign
Here's a proven, step-by-step plan for launching and maintaining a successful banner ad campaign. We've used it consistently for our clients at Read more
The Banner-Ad Campaign Plan
The goal of any advertising campaign is to promote sales by getting the right messageto the right audience at the right time. Once you have identified you... Read more
Checklist: Determine Your Banner Ad Campaign Objectives
When it comes to banner ads, one size does not fit all. Are you trying to develop awareness of your brand, attract prospective customers to your site, or ... Read more
Understand Click-Through (Traffic-Building) Campaigns
Once you build a Web site, you need to put some effort into enticing customers to come visit. Banner ads can be a powerful way to invite people to your si... Read more
Design within Standard Banner Ad Specifications
Banner ad design is evolving. As with anything else related to the Web, there are few hard-and-fast rules. However, Web advertising "pioneers" have discov... Read more
Checklist: Tailor Your Banner Ad to Your Target Market
Imagine spending thousands of dollars on a terrific television ad campaign, only to discover that your target customers don't own TV sets. That's approxim... Read more
When to Use a Logo in a Web Banner
Displaying your logo may be essential for print and related media promotions, but the question of whether to display logos on banner ads deserves a second... Read more
Create Your Banner Ad
Although there are three types of banner ad campaigns, the banner ads that support those campaigns have many similarities. These common elements will driv... Read more
The Banner-Ad Campaign Plan
The goal of any advertising campaign is to promote sales by getting the right messageto the right audience at the right time. Once you have identified you... Read more
Checklist: Determine Your Banner Ad Campaign Objectives
When it comes to banner ads, one size does not fit all. Are you trying to develop awareness of your brand, attract prospective customers to your site, or ... Read more
Understand Click-Through (Traffic-Building) Campaigns
Once you build a Web site, you need to put some effort into enticing customers to come visit. Banner ads can be a powerful way to invite people to your si... Read more
Design within Standard Banner Ad Specifications
Banner ad design is evolving. As with anything else related to the Web, there are few hard-and-fast rules. However, Web advertising "pioneers" have discov... Read more
Checklist: Tailor Your Banner Ad to Your Target Market
Imagine spending thousands of dollars on a terrific television ad campaign, only to discover that your target customers don't own TV sets. That's approxim... Read more
When to Use a Logo in a Web Banner
Displaying your logo may be essential for print and related media promotions, but the question of whether to display logos on banner ads deserves a second... Read more
The Tested Eight-Step Banner Ad Campaign
Here's a proven, step-by-step plan for launching and maintaining a successful banner ad campaign. We've used it consistently for our clients at Read more
Start a Sales-Based Affiliate Program
One of the great lessons learned from the early days of online marketing is that traffic is not king. Traditional retailers have long understood th... Read more
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