6 Questions to Ask Before Creating a Warranty
Offering a warranty or guarantee on your product or service can build trust in your brand and set you apart from the competition.
Read moreProduct Guarantees
Recent Articles about Product Guarantees
AltiGen Launches New Service Plans
The business phone plans are designed for small and midsize businesses. Read more
Online Consumers Happy with Google
August 16, 2005 --Google may be among the most highly-trafficked sites on the Internet, but a new study reveals there may be a reason they... Read more
Flexing Your Pricing Muscles
Despite years of almost no inflation, you may have more pricing power than you think. Here's how to exercise it without bruising yourself in the process. Read more
Software Development Agreements -- Just Hold Your Nose and Write One
The late movie producer Samuel Goldwyn, a Russian immigrant with a shaky command of English, was famous for his malapropisms. Perhaps his most famous, and... Read more
Simple Misunderstandings Vs. Objections
I have learned to classify sales objections into two categories: realobjections and simple misunderstandings. A real objection is something prospec... Read more
Legal Concerns of Selling Products and Services Directly to the Public
Many federal and state " consumer protection" laws regulate the relationship between a business and its customers. These laws cover such things as adverti... Read more
Long-Term Commitment
As much as Dan McNulty, president and CEO of Acoustic Imaging Technologies, in Tempe, Ariz., tried to convince prospects about his diagnostic ultrasound e... Read more
Benchmark: Sales + Happy Customers = Bonus
Some statistics concerning the percentage of companies that link customer satisfaction to pay. Read more
Service Contracts
Complete guide to choosing office equipment vendors purchasing service contracts. Read more
Long-term Commitment
A company distinguishes itself from its competitors by offering an extendable one-year warranty. Read more
Product-liability Insurance
In "Going Bare" (October 1985), one is led to believe that warranty insurance is a substitute for product-liability insurance. Warranty insurance, as I u... Read more
Federal Warranty Protection
The Congress has passed laws that affect state warranty requirements, at least where consumer purchases are concerned. The Magnuson-Moss Act, enforced by... Read more
Just What Did You Promise?
The warranty rules are very specific about what constitutes a promise when you make a sale. Read more
Warranties
A product or service warranty (also known as guarantee) is a promise, from a manufacturer or seller, to stand behind the product or service. It is a state... Read more
Federal Trade Commission (FTC)
The Federal Trade Commission (FTC) was established as an independent administrative agency pursuant to the Federal Trade Commission Act of 1914. The purpo... Read more
Locked Out
If you can make it there, you can make it anywhere, as the song says, and so Kryptonite Corp. found during 17 years of selling its bicycle locks in New Yo... Read more
Computer Exchanges
Pricing information on four computer exchanges. Read more
Guaranteed attention
Pushing an invisible product with new colorful packaging. Read more
Bulletin Board
A collection of short articles about technology. Topics include selling houses with voice mail; installing face-recognition software; and making sure your ca... Read more
Deal Jitters?
You're not alone. Now more acquirers are buying insurance to ease their fears. Read more
State of the Art: Broken
Q: I purchased a laptop computer from a company called Inca Computers. The company not only sold it to me but was also the manufacturer. ... Read more
Marketing;
In need a fresh competitive edge? Maybe your competitive edge has one, and you just haven't looked for it hard enough. Take the case of Steve Rondel, pr... Read more
Online Consumers Happiest With Google
August 23, 2004 -- A new study says that Americans are increasingly satisfied by the results hauled in by their online search engines - e... Read more
Customer Satisfaction Holds Steady
Nov. 15, 2006 -- Customer satisfaction in the quality of U.S. goods and services remained steady over the third quarter, according to the... Read more
...Or Your Money Back
Nothing entices a client like the promise of a payout if things go wrong. Read more
Born Again
Back in 1981, Chevrolet was making good things happen; Chrysler was holding the line on prices; and Ford had a better idea. But perhaps the best idea of a... Read more
Legal Aspects of E-Commerce
There are four common ways to deliver products based on interactions that take place on the Web. This article discusses common legal needs related to each... Read more
Absolute, Assurant Offer Extended Service
Computrace LoJack is a computer theft recovery service designed for small businesses. Read more
Tech Data to Market Fujitsu Notebooks
The deal includes LifeBook convertible tablets and other small business-focused notebooks. Read more
How To Avoid The Pitfalls Of Computer Contracts
If your hardware or software package doesn't live up to expectations, you may have a legal problem. Read more
A Growth Market in Used Phones
Telephone reconditioners offer used equipment at substantial savings. Read more
Best and Worst of Customer Service
A recent list ranks industries according to customer satisfaction. Read more
Return Damaged/Faulty Products to the Manufacturer
If damaged or defective parts and products are covered by manufacturer's warranty, return them immediately to the manufacturer. Provide notice of the prob... Read more
Sins of Commissions
Employees will always game incentive plans -- because the geniuses who design them don't anticipate how employees will respond. Read more
A Family Affair
The person who writes the check may not be your only customer. One family member may appear to be the driving force in a purchase, but that person may tur... Read more
Your Price Is Too High--Not!
How many times have you heard that old buyers' complaint: " Your price is too high and if you don't come down, I'm going to buy from your competition" ? H... Read more
Putting The Customer In The Driver's Seat
Rob Mancuso's approach to running his dealership is so successful that he has begun to package parts of it for sale. Even competitors are lining up to buy. Read more
Resurrecting Auto Graveyards
A decade ago consultant Barry Isenberg shed his three-piece suit and stepped into what he calls "the last frontier." Since then, a lot of junkyard dogs have ... Read more
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