Product Management


Product Development

Related Terms: Prototypes Product development may be unde...  Read story

Convergys, Ceon to Deliver Enterprise Product Management

Jan 25, 2008

Ceon PCC enables communication services providers to manage a layered product catalog.  Read story

PTC Launches Collaboration Product

Jun 3, 2008

Windchill ProductPoint adapts Microsoft SharePoint for product development.  Read story

The Four Imperatives of Brand Leadership

May 10, 2000

Brand Leadership by David A. Aaker and Erich Joachimsthaler The Free Press, 2000, 350 pages, $30. Just do it....  Read story

Understand Branding (Awareness-Building) Campaigns

By Lane McCulloch |  Mar 27, 2000

What is the first thing that comes to mind when your customers think of your company? Great service? Low prices? Clever advertising or a catchy logo? Each...  Read story

Brand Equity

When people speak of "brand equity" they mean the public's valuation of a brand. Brand equity is associated with wide recognition, customer loyalty, and t...  Read story

Learn When to Use a Branding Campaign

By Lane McCulloch |  Mar 27, 2000

The objective of a branding campaign is to impress your firm's brand identity on potential customers, not necessarily to entice users to visit your site o...  Read story

Brands and Brand Names

Related Terms: Private Labels A brand is a nam...  Read story

The Importance of Being Ethical

Nov 30, 2000

Companies with strong ethics programs have found that these efforts can reduce potential costly fines, decrease vulnerability, improve reputation, provide...  Read story

Product Life Cycle

Related Terms: Business Cycles ; Read story

Tech funds

By Inc Staff |  Apr 1, 1991

Information on funding for technology-related product development that doesn't involve giving up equity.  Read story

HP Launches Small Business Contest

Jan 17, 2008

Businesses that would benefit most from a new brand image vie for prizes.  Read story

Ready for Your Product's Close-up?

By Ellen Neuborne |  Oct 1, 2004

The rules of product placement are changing. Here's how to land a starring role for your firm.  Read story

New Products Going Unnoticed

By Kelly Faircloth |  Nov 19, 2008

With all eyes on the economy, Americans aren't interested in trying out new products, a survey finds.  Read story

Customer Loyalty Marketing Tool

Mar 14, 2007

March 14, 2007 -- Leadwav, a Sacramento, Calif.-based targeted-marketing firm, has launched a new application to help small businesses re...  Read story

Anatomy of a Launch: Step One -- Smart Market Research

By Susan Greco |  Sep 1, 1995

The first in a series on how a start-up launched a nationwide line of evironmentally correct bath products.  Read story

30 Under 30: The Innovator

By Rod Kurtz |  Nov 27, 2007

Ben Kaufman founded a successful iPod accessory maker, Mophie while in college, but it was some last minute inspiration at a trade booth really made waves...  Read story

Promotion;

By Reported by Sara Baer-Sinnott |  Jul 1, 1988

Chances are, your company could benefit from increased customer loyalty just as much as the airlines can. So why not borrow their most effective gimmick?...  Read story

Polycom Launches Wi-Fi Phone

Mar 21, 2008

The SpectraLink 8002 phone is designed for small-business workplaces.  Read story

Developing the “Devoted” Customer

"Loyalty is probably the most misunderstood and under-utilized strategy and tactic in business," says Aldy Keene, co-founder of the Loyalty Research Cente...  Read story

LXE Unveils New Cold Storage Computer

Feb 26, 2008

The MX7CS is the smallest device available for use in sub-freezing temperatures.  Read story

FastCommerce Launches Google E-Commerce Tool

Mar 26, 2008

The tool enables small retailers to submit an entire online product catalog.  Read story

PlateSpin Repackages Disaster Recovery Solution

Jun 17, 2008

New options for Forge can protect 10 or more server workloads.  Read story

Product Positioning

"Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is relate...  Read story

School Ties

By Max Chafkin |  May 1, 2006

Is college housing the next frontier of product placement?  Read story

Packaging: When It's Time for a Makeover

By Sarah Schafer |  Dec 1, 1995

Partners from a gourmet-biscuit company explain how and why they pursued a new design for packaging their products.  Read story

Starting Salaries Decline

By Alexandra Zendrian |  May 5, 2008

A study finds some new hires are making up to $10,000 less than a month ago.  Read story

One Plus One Is Three

By Leslie Brokaw |  Oct 1, 1990

Start-up does contract product development work for manufacturers.  Read story

A New Way to Find Small Businesses

By Inc Staff

Amazon's A9 Yellow Pages provide small companies with a new way to be found on the Internet.  Read story

A New Way to Find Small Businesses

By Inc Staff |  Apr 1, 2005

Amazon's A9 Yellow Pages provide small companies with a new way to be found on the Internet.  Read story

SPS Develops Application On NetSuite Platform

Mar 3, 2008

The Supply Chain add-on allows end-to-end visibility and automation.  Read story

Mail

By Inc Staff |  Mar 1, 2007

An Insanely Hot Topic Our January cover story followed Dave Hirschkop, owner of Dave's Gourmet--best known for its extremely hot Insanity Sau...  Read story

Catch The Wave

Jun 1, 1988

Here's how Spectrum Control Inc. knows when to start work on product number two  Read story

Collaborative Effort Produces AIDS Education Kit

By Alessandra Bianchi |  Sep 1, 1992

Business releases AIDS education product.  Read story

Funding RD Royalties

By Tom Richman |  Jan 1, 1993

A company funds its research and development projects with money earned from royalties on its products.  Read story

Forest Resources

By Susan Greco |  May 1, 1991

Resources on paper companies and the environment.  Read story

A 20-Year-Old Innovator

By Donna Fenn |  Jul 25, 2007

Ben Kaufman took the tech world by storm with his line of iPod accessories -- by allowing customers to design them. But his real plan is to revolutionize the...  Read story

Barriers to Market Entry

Related Terms: Competitive Analysis ...  Read story

Prime-Time Exposure

By Adam Bluestein |  Feb 24, 2008

How companies can make a splash in the big-money world of TV product placement--without spending a dime.  Read story

How can I build customer loyalty?

Feb 17, 2000

Sales & Customer Service mentor Lillian Vernon responds: I believe the customer must be treated with respect. I built my company b...  Read story