community
Jessica Kim of BabbaCo
Jessica Kim, formerly a brand manager at Kraft Foods, is founder and CEO of BabbaCo. Watch video
Product Management
Recent Articles about Product Management
Customer Service Tips from the Inc. 5000 Conference
Advice on how to build customer loyalty from Zappos CEO Tony Hsieh (pictured), JetBlue founder David Neeleman, and other successful CEOs at the 2009 Inc. 500... Watch video
Convergys, Ceon to Deliver Enterprise Product Management
Ceon PCC enables communication services providers to manage a layered product catalog. Read more
PTC Launches Collaboration Product
Windchill ProductPoint adapts Microsoft SharePoint for product development. Read more
The Four Imperatives of Brand Leadership
Brand Leadership by David A. Aaker and Erich Joachimsthaler The Free Press, 2000, 350 pages, $30. Just do it.... Read more
Understand Branding (Awareness-Building) Campaigns
What is the first thing that comes to mind when your customers think of your company? Great service? Low prices? Clever advertising or a catchy logo? Each... Read more
Product Development
Related Terms: Prototypes Product development may be unde... Read more
Understand Branding (Awareness-Building) Campaigns
What is the first thing that comes to mind when your customers think of your company? Great service? Low prices? Clever advertising or a catchy logo? Each... Read more
Brand Equity
When people speak of "brand equity" they mean the public's valuation of a brand. Brand equity is associated with wide recognition, customer loyalty, and t... Read more
How to Master Multiple Brand Management
Juggling multiple brands is tricky and has tripped up even some of the world's top companies, from Levi Strauss to Mazda. So how do successful companies make... Read more
Learn When to Use a Branding Campaign
The objective of a branding campaign is to impress your firm's brand identity on potential customers, not necessarily to entice users to visit your site o... Read more
School Ties
Is college housing the next frontier of product placement? Read more
Learn When to Use a Branding Campaign
The objective of a branding campaign is to impress your firm's brand identity on potential customers, not necessarily to entice users to visit your site o... Read more
Brands and Brand Names
Related Terms: Private Labels A brand is a nam... Read more
How to Brand Big
You probably wouldn’t expect The University of Southern MississippiRead more
School Ties [Audio]
Is college housing the next frontier of product placement? Staff reporter Max Chafkin explains why Kiehl's, Red Bull, and other companies are now stocking... Watch video
The Importance of Being Ethical
Companies with strong ethics programs have found that these efforts can reduce potential costly fines, decrease vulnerability, improve reputation, provide... Read more
Thinking Through Customer Loyalty
In these challenging economic times, many small and independent retailers find themselves focusing their attention on their most loyal customers, the regu... Read more
HP Launches Small Business Contest
Businesses that would benefit most from a new brand image vie for prizes. Read more
Product Life Cycle
Related Terms: Business Cycles ; Read more
Tech funds
Information on funding for technology-related product development that doesn't involve giving up equity. Read more
New Products Going Unnoticed
With all eyes on the economy, Americans aren't interested in trying out new products, a survey finds. Read more
Ready for Your Product's Close-up?
The rules of product placement are changing. Here's how to land a starring role for your firm. Read more
Customer Loyalty Marketing Tool
March 14, 2007 -- Leadwav, a Sacramento, Calif.-based targeted-marketing firm, has launched a new application to help small businesses re... Read more
Polycom Launches Wi-Fi Phone
The SpectraLink 8002 phone is designed for small-business workplaces. Read more
The Way I Work: Daniel Lubetzky of Kind
When Daniel Lubetzky isn’t coming up with quirky marketing campaigns for Kind snack bars, he is managing a nonprofit that works for peace in the Middle East. Read more
4 Ways to Block Brand Competition
Is your company's brand unique, innovative, and rock-solid enough to not only capture and hold customer loyalty, but also to dominate the market by knocking ... Read more
Anatomy of a Launch: Step One -- Smart Market Research
The first in a series on how a start-up launched a nationwide line of evironmentally correct bath products. Read more
Building a Bakery Brand
Jim Skinner of Skinner Baking talks about his family business's big bet. Read more
30 Under 30: The Innovator
Ben Kaufman founded a successful iPod accessory maker, Mophie while in college, but it was some last minute inspiration at a trade booth really made waves... Watch video
LXE Unveils New Cold Storage Computer
The MX7CS is the smallest device available for use in sub-freezing temperatures. Read more
Promotion;
Chances are, your company could benefit from increased customer loyalty just as much as the airlines can. So why not borrow their most effective gimmick?... Read more
FastCommerce Launches Google E-Commerce Tool
The tool enables small retailers to submit an entire online product catalog. Read more
PlateSpin Repackages Disaster Recovery Solution
New options for Forge can protect 10 or more server workloads. Read more
Developing the “Devoted” Customer
"Loyalty is probably the most misunderstood and under-utilized strategy and tactic in business," says Aldy Keene, co-founder of the Loyalty Research Cente... Read more
5 Ways to Get Your Product on TV -- for Free!
The Entertainment Resources & Marketing Association maintains a searchable database of agencies broken down by s... View slideshow
Product Positioning
"Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is relate... Read more
Social Media: More than Creating Connections
How smart companies are using social media tools to outsource work to their customers. Read more
Five Minutes of Fame
Who knew a junk-mail shredder could play a supporting role on a sitcom, but according to a story in this weekend's Read more
Starting Salaries Decline
A study finds some new hires are making up to $10,000 less than a month ago. Read more
ADVERTISEMENT
FROM OUR PARTNERS
Select Services
- Forced to pay more?
- Salesforce costs up to 65% more than Microsoft Dynamics CRM. Compare.
- Collaborate in the cloud with Office, Exchange, SharePoint and Lync videoconferencing.
- Begin your free trial at Microsoft.com/office365
- Get on the same page
- Show and tell by sharing your screen instantly at join.me. Free.
- Shred No-Handed!
- Hands Free Shredding From Swingline Lets You Do More Productive Things!
- Winning new customers?
- SMB experts share their secrets at PersonallyPB.com/smb
- Turn Fans into Customers
- Social Campaigns from Constant Contact. Sign up now - it's free!
