Product Management


Product Development

Related Terms: Prototypes Product development may be unde...  Read story

Convergys, Ceon to Deliver Enterprise Product Management

Ceon PCC enables communication services providers to manage a layered product catalog.  Read story

PTC Launches Collaboration Product

Windchill ProductPoint adapts Microsoft SharePoint for product development.  Read story

The Four Imperatives of Brand Leadership

Brand Leadership by David A. Aaker and Erich Joachimsthaler The Free Press, 2000, 350 pages, $30. Just do it....  Read story

Understand Branding (Awareness-Building) Campaigns

What is the first thing that comes to mind when your customers think of your company? Great service? Low prices? Clever advertising or a catchy logo? Each...  Read story

Brand Equity

When people speak of "brand equity" they mean the public's valuation of a brand. Brand equity is associated with wide recognition, customer loyalty, and t...  Read story

Learn When to Use a Branding Campaign

The objective of a branding campaign is to impress your firm's brand identity on potential customers, not necessarily to entice users to visit your site o...  Read story

Brands and Brand Names

Related Terms: Private Labels A brand is a nam...  Read story

The Importance of Being Ethical

Companies with strong ethics programs have found that these efforts can reduce potential costly fines, decrease vulnerability, improve reputation, provide...  Read story

Product Life Cycle

Related Terms: Business Cycles ; Read story

Tech funds

Information on funding for technology-related product development that doesn't involve giving up equity.  Read story

HP Launches Small Business Contest

Businesses that would benefit most from a new brand image vie for prizes.  Read story

Ready for Your Product's Close-up?

The rules of product placement are changing. Here's how to land a starring role for your firm.  Read story

New Products Going Unnoticed

With all eyes on the economy, Americans aren't interested in trying out new products, a survey finds.  Read story

Customer Loyalty Marketing Tool

March 14, 2007 -- Leadwav, a Sacramento, Calif.-based targeted-marketing firm, has launched a new application to help small businesses re...  Read story

Anatomy of a Launch: Step One -- Smart Market Research

The first in a series on how a start-up launched a nationwide line of evironmentally correct bath products.  Read story

30 Under 30: The Innovator

Ben Kaufman founded a successful iPod accessory maker, Mophie while in college, but it was some last minute inspiration at a trade booth really made waves...  Read story

Promotion;

Chances are, your company could benefit from increased customer loyalty just as much as the airlines can. So why not borrow their most effective gimmick?...  Read story

Polycom Launches Wi-Fi Phone

The SpectraLink 8002 phone is designed for small-business workplaces.  Read story

Developing the “Devoted” Customer

"Loyalty is probably the most misunderstood and under-utilized strategy and tactic in business," says Aldy Keene, co-founder of the Loyalty Research Cente...  Read story

LXE Unveils New Cold Storage Computer

The MX7CS is the smallest device available for use in sub-freezing temperatures.  Read story

FastCommerce Launches Google E-Commerce Tool

The tool enables small retailers to submit an entire online product catalog.  Read story

PlateSpin Repackages Disaster Recovery Solution

New options for Forge can protect 10 or more server workloads.  Read story

Product Positioning

"Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is relate...  Read story

School Ties

Is college housing the next frontier of product placement?  Read story

Packaging: When It's Time for a Makeover

Partners from a gourmet-biscuit company explain how and why they pursued a new design for packaging their products.  Read story

Starting Salaries Decline

A study finds some new hires are making up to $10,000 less than a month ago.  Read story

One Plus One Is Three

Start-up does contract product development work for manufacturers.  Read story

A New Way to Find Small Businesses

Amazon's A9 Yellow Pages provide small companies with a new way to be found on the Internet.  Read story

A New Way to Find Small Businesses

Amazon's A9 Yellow Pages provide small companies with a new way to be found on the Internet.  Read story

SPS Develops Application On NetSuite Platform

The Supply Chain add-on allows end-to-end visibility and automation.  Read story

Mail

An Insanely Hot Topic Our January cover story followed Dave Hirschkop, owner of Dave's Gourmet--best known for its extremely hot Insanity Sau...  Read story

Catch The Wave

Here's how Spectrum Control Inc. knows when to start work on product number two  Read story

Collaborative Effort Produces AIDS Education Kit

Business releases AIDS education product.  Read story

Funding RD Royalties

A company funds its research and development projects with money earned from royalties on its products.  Read story

Forest Resources

Resources on paper companies and the environment.  Read story

A 20-Year-Old Innovator

Ben Kaufman took the tech world by storm with his line of iPod accessories -- by allowing customers to design them. But his real plan is to revolutionize the...  Read story

Barriers to Market Entry

Related Terms: Competitive Analysis ...  Read story

Prime-Time Exposure

How companies can make a splash in the big-money world of TV product placement--without spending a dime.  Read story

How can I build customer loyalty?

Sales & Customer Service mentor Lillian Vernon responds: I believe the customer must be treated with respect. I built my company b...  Read story