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How to Buy Radio Advertising on a Budget
Video may have killed the radio star, as the old pop song goes, but advertising on the AM and FM airwaves could be an affordable savior for small businesses.
Read moreRadio
Pandora's Long Strange Trip
Online radio that's cool, addictive, free, and-just maybe-a lasting business.
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How I Did It: Percy Sutton, Chairman Emeritus, Inner City Broadcasting
Talk about a man in full. Percy Sutton has been a stunt pilot, an intelligence officer, Malcolm X's lawyer, and a powerful politician. And also a media mogul, an investor, and even, in his eighties, a technology executive.
Read moreRecent Articles about Radio
Tough Love for Employees and Pandora's New Deal
The deal that saved online radio. Pandora, and other Internet radio sites, are breathing a sigh of relief today, one day after record labels and on... Read more
You Are On the Air
Radio and TV producers are looking for shows starring smart CEOs. Read more
The Best Packaging is None At All
Lush is one of the hottest retailers in London, a hip cosmetics company with an environmentally friendly repuation. So how does a company with that kind o... Read more
FCC Turns TV Off on Small Businesses
Hey, what about us? Regular readers of my column know I get really irked at how small business is overlooked by the government. Legislation and regulation... Read more
Marketing: Living Up and Down the Dial
As more companies pump up the volume of their radio advertising, here are 10 tips for making the most of your airtime. Read more
Mail: May 2003
Readers praise open books, dismiss cheap radio ads, and advise their peers to keep a backup bank in mind. Read more
Radio Advertising: Inside Scoop from a Pro
Share. Cume. Average quarter hour. Just a smattering of the terms you'll need to learn when you buy radio advertising. Media buying can be a cumbersome an... Read more
Upstarts: MP3
MP3 technology is changing the way we listen to music. And as usual, where there's change, there's start-up opportunity. A look at several new companies that... Read more
Upstarts: MP3
MP3 technology is changing the way we listen to music. And as usual, where there's change, there's start-up opportunity. A look at several new companies that... Read more
Now Hear This
Carl Amari tells how he turned his love for old-time radio shows into Radio Spirits Inc., an Inc. 500 company. Read more
Making Fans on Talk Radio
How one direct marketer has scored with radio ad campaigns; plus a phone number for a free booklet, 'Why Radio?'. Read more
Arizona AM Radio Station
Financial summary brief description of an Arizona AM radio station. Read more
Listen for more business programming on AM radio, as entrepreneurs buy troubled stations to experiment with new formats. The decline of AM has made acces... Read more
Rising Values
Acquiring companies can be a lot like buying real estate, with one important difference: you have to manage the people who come along with the deal. Read more
Give And You Shall Receive
Community involvement and public service promotions can make good business sense, many small companies discover. Read more
Tuning In To Radio
Low rates and the ability to target audiences make the airwaves a good place for advertisers Read more
Advertising Media—Audio
The most common audio advertising medium is FM radio. Placement of an advertisement on FM radio costs about as much as an advertisement placed in a metrop... Read more
The Bailout Blues
If Wall Street is to be believed, we are so screwed. The House nixed the bailout bill -- and notwithstanding MarketWatch economist Irwin ... Read more
Deejays' Chatter Brightens Tub Cleanser's Prospects
Paul C. Porter of Automation Inc. needed to advertise his cutting-edge cleanser but lacked the capital to compete with giants like Clorox. His savior: radio ... Read more
The Best New Wi-Fi Radios
How four new Wi-Fi radio models stack up Read more
Vision Board Magic
About 6 months ago I decided it was time to start an internet radio show. I thought it would be a fun way to reach people with information on attracting p... Read more
Sing to Me, Baby
Story of a start-up that has invented a market for itself. Read more
My Story: Brenton Hayden of Renters Warehouse
Hayden doesn’t mind a little controversy, so he hired Glenn Beck as spokesperson for his company. Read more
Health Care Poll: Bill It To The Company
This is not a horse race blog, so the Entrepreneurial Agenda has little to add to all the ink (and even more pixels) dedicated to analyzing the results fr... Read more
The Airing of Air America's Dirty Laundry
How many of you can relate to the following never-say-die utterances from the early days (or present days) of your business: "We are living cycle ... Read more
Mandate, Schmandate: The Obama-Clinton Health Care Tiff Is Much Ado About Nothing
National Public Radio had a succinct look at last weeks' squabble over health ... Read more
What Is Small Business? (And Can It Afford Health Insurance?)
A report on National Public Radio last Saturday laid out a debate that may so... Read more
Is Dues-Paying Important?
Do you expect your workers to pay their proverbial dues before taking on responsibility—or enjoying perks—at your business? "Today's e... Read more
Looking Offline to Drive Online Sales
Try these low-cost offline marketing strategies to boost online sales. Read more
Broadcasting Software;
BEEP. CHIRP. BEEP BEEP. To residents of Seattle and Tacoma, Wash., the sounds coming from their radios once a week deliver unusual information -- co... Read more
IPO Craziness, Pandora Edition
It's nice when good things happen to good companies. After a more than decade of struggling to turn its streaming music service into a viable business (fo... Read more
Looking Offline to Drive Online Sales
Try these low-cost offline marketing strategies to boost online sales. Read more
The Best Packaging is None At All
Lush is one of the hottest retailers in London, a hip cosmetics company with an environmentally friendly repuation. So how does a company with that kind o... Read more
The Best Packaging is None At All
Lush is one of the hottest retailers in London, a hip cosmetics company with an environmentally friendly repuation. So how does a company with that kind o... Read more
Rebel with a Cause
How a body shop became its market leader by using radio attacks aimed at the car-insurance industry. Read more
Things I Can't Live Without:
Will Powley, Mad*Pow
Will Powley, founder of Mad*Pow, keeps a playground ball and a beer cooler close at hand to keep work fun Read more
The First Fish Story
We pleased to note the success of The $1 Million Fish Fight (Update, January) in Lake Chickamauga, Tenn. Seeing a community project that we developed the ... Read more
In a Former Life: Mitch Kapor
MITCH KAPOR, 49 Present life: Currently a partner at Accel Partners, a prominent venture-capital firm in Palo Alt... Read more
Smog Lifters
There are people out there who are even more information deluged than you are. Eleven of the smartest--and most beleaguered--reveal their personal regimens f... Read more
When Republicans Fight A Tax Cut
Today the House of Representatives is to vote on a short-term fix to the Alternative Minimum Tax, the system set up in 1969 to capture revenue from millio... Read more
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