4 Myths of Global Branding
What rights do you have when protecting your trademark internationally? You may be surprised. Read more
Trademarking a Name
Zumba: Turning Bootleggers Into Street Marketers
Each week, 12 million people in 125 countries take Zumba Fitness classes. Here, co-founder Alberto Perlman talks about how he protects the company's trademark. Watch video
Why Those Cease-and-Desist Letters Aren't All Bad
In a weird way, William Gilligan and Mike Ferneman figure, attention from lawyers means they have hit the big time. Read more
Could Google Lose Its Famous Name?
Too much brand recognition can actually be a bad thing, especially if left unchecked, and lead to the loss of your trademark rights. Read more
Apple’s Big iPad Woes
As iPads are being seized by authorities in China, you may be wondering how to protect your brand globally. Here's what you need to know. Read more
Recent Trademarking a Name Articles
The Trademark Dilemma
Is it better to coin a new name that no one has ever heard or to use a descriptive name? It all depends on what you hope to achieve. Read more
4 Tips for Protecting Your Trademark
A trademark can be just as valuable as a large client, so it's of utmost importance that businesses find competent means for protection. Here are four tips f... Read more
How My Alma Mater Is Killing My Start-up
An alumna of Syracuse University recalls the aggravating tale of trying to start a T-shirt company and trademarking the word "Syracutie." Read more
How to Protect Your Trademark From Infringement
Keeping your trademark safe from infringement requires a consistent offense and a sturdy defense. Experts explain how to master both. Read more
Facebook Sues Start-up Teachbook Over Name
The online community for teachers has two employees, less than 30 users, and is yet to launch officially. Read more
How to Choose the Best Name For Your Business
Entrepreneurs often angst over the perfect name for their business. This guide will help you choose a defensible trademark and a search-friendly, recognizabl... Read more
How to File a Trademark
Protecting your business logo from creative theft is a crucial part of growing your brand. Here's how to file a trademark with the United States Federal Gove... Read more
iPad: A Funny Name, and a Trademark Dispute
Fujitsu claims a 2003 trademark application gives it dibs on the iPad name. Could the dispute prevent the tablet from shipping? Read more
A Besieged Brewery Fights Back
Rock Art Brewery is embroiled in a trademark war with the beverage giant Hansen over the name of the brewery's Vermonster beer. Read more
Good Domain Names Grow Scarce
Most of the good, short words you would want for making a great domain name are already taken Read more
- 1
- 2
