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VIDEO • TREP LIFE

How Stonyfield Farm Created a Market Hungry for Organic Yogurt

When Gary Hirshberg started Stonyfield Farm, he had "no supply and no demand." Here's how he reinvented the most important meal of the day (organically).

HUSTLE For Stonyfield, the challenge wasn't only convincing retailers to stock a higher-priced item. They also had to get consumers to buy it.

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