Sustain: What It's Like When the Family Business Is Condoms
Father-daughter founding team Meika and Jeffrey Hollender have built a fair-trade condom company aimed at women in their twenties. This is their grind, hustle and payoff.
PART 1: THE GRIND What you expect to take 90 days might take 6 months in reality.
PART 2: THE HUSTLE When it comes to sales, it's about more than just getting products onto the shelf.
PART 3: THE PAYOFF For the founders of Sustain, their passion comes from the opportunity to change the conversation around sex and contraception.
SCHEDULE Meika Hollender talks through a typical day in her life as an entrepreneur.
A DAY IN THE LIFE When you're starting up, there's no such thing as a regular schedule.
PROBLEM-SOLVING Make sure you take a proactive approach to problem-solving.
FAMILY BUSINESS When work and family mix, you can't just walk away.
OWNERSHIP It's not enough to figure out your mission. You need to take ownership of what you can do.
EMPLOYEES In a world where many employees hate clocking in, how do you create jobs employees enjoy going to?
PRIORITIES Jeffrey Hollender started his first business as a teenager, but his priorities then were wildly different than today.
CAUSE Even if you're passionate about how your business helps the world, you still need to make money.
IMITATION When large companies start copying good ideas from small businesses, industry practices begin to shift.
MODERATION It can be smarter to go for consistent doubles than periodic homeruns.
MISTAKES Jeffrey Hollender shares a very expensive lesson that he learned the hard way.
FULL STORY Jeffrey and Meika Hollender each bring very different skills to the table.