How Running a Business Is Like Flying a Plane
CEO Matt Lehrer has bootstrapped his customized athletic apparel business to 400 employees and growing--all while finding a way to incorporate his passion for flying and time with his family. Here's how he does it.
PART 1: THE GRIND Matt Lehrer thinks about work all the time, even in his sleep.
PART 2: THE HUSTLE If you're not actively setting goals for the future, you won't be very happy when you get there.
PART 3: THE PAYOFF Matt Lehrer hopes to inspire his team to avoid stagnation and dare to dream a new future.
CULTURE The secret is to create a company that you'd want to work for as an employee.
WORK/LIFE Don't try to give everything equal weight at all times. Sometimes your family or your business will need more of your attention.
PLANNING Once you have your team in place, you need to look to the future and set the direction.
COMPLEXITY Once you understand how to handle the storms, you can maintain control in any crisis.
MARKET The secret to bringing a new product to market? Exciting features, the right price, and connecting with what customers want.
BOOTSTRAPPING You have to decide which funding model is right for you and for your business.
HIRING The best employees will benefit your business immensely, so make sure you're paying them what they are worth.
SELF-APPRAISAL Successful entrepreneurs don't just pay attention to their passions. They also understand what their real talents are.
EXPECTATIONS Assume that everything will be 3 times harder, take 3 times longer, and return 1/3 of the revenue you expect.
COMPETITION To win over consumers, figure out how to make their lives easier.
ROLES An organization is about the people, not the products.
FULL STORY How Matt Lehrer runs a company, flies a plane, and still makes it home for dinner.