You Don't Charge Enough. Here's How to Fix That
Constantly undercharging, or not charging at all? Ask yourself these powerful questions to grow your confidence--and profits! Read more
Understanding Prices
Easy Trick to Avoid a Price War
Don't get stuck slashing prices. Instead, use this consumer-behavior secret to reframe the competition. Read more
The $8 Can of Diet Coke
If your prices are well above the norm, is it your responsibility to make sure customers know that upfront? Read more
How to Price Your Product or Service
Strategic advice from John Katzman, co-founder of 2tor and founder of the Princeton Review, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Pricing Similar Products: 2 Tricks
If you have similar products in your portfolio, setting pricing that enable both of them to succeed can be a big challenge. Here's how to do it. Read more
Recent Understanding Prices Articles
The Price is Right – Or Is It?
How to develop a pricing strategy that reflects the true value of your products. Read more
How to Price Your Products
Pricing a product is "probably the toughest thing there is to do," according to an expert. Here's how to tackle it. Read more
Gamers Experiment with Pay Whatever Model
By letting people set their price, two video game designers sold over 50,000 copies of their game World of Goo in just one week. Read more
How to Price Business Services
Advice for small businesses on how to manage pricing strategies by calculating costs, considering different pricing models, and evaluating customer and compe... Read more
Case Study: Finding the Right Price for a Hot Product
Luke Skurman's quirky college guides were a big hit. The problem was getting readers to pay. What if he gave the content away? Read more
Update: When Prices on Raw Materials Rise
Faced with a spike in wholesale chocolate prices, gourmet chocolate company Choco-Logo raised prices and reexamined its entire cost structure Read more
Pricing: How Low Can You Really Go?
Case studies of three companies that made big pricing changes and the results of those decisions. Read more
How to Compete in a Reverse Auction
A growing number of large companies are forcing suppliers to bid through reverse auctions. Here's how to survive one with your margins intact. Read more
Priced to Sell
Here, Inc.com discusses pricing very small businesses to sell (less than $1 million in revenue) with appraisal experts, discovering the methods they most oft... Read more
Price Your Products
You don't have to have the lowest price in order to have high sales. Read more
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