Easy Trick to Avoid a Price War
Don't get stuck slashing prices. Instead, use this consumer-behavior secret to reframe the competition. Read more
Understanding Prices
Report: Want to Sell More Apps? Cut Your Prices
A new report suggests that the fastest way to sell more apps is to start discounting. But there are some caveats. Read more
You Don't Charge Enough. Here's How to Fix That
Constantly undercharging, or not charging at all? Ask yourself these powerful questions to grow your confidence--and profits! Read more
The $8 Can of Diet Coke
If your prices are well above the norm, is it your responsibility to make sure customers know that upfront? Read more
How to Price Your Product or Service
Strategic advice from John Katzman, co-founder of 2tor and founder of the Princeton Review, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Recent Understanding Prices Articles
Pricing Similar Products: 2 Tricks
If you have similar products in your portfolio, setting pricing that enable both of them to succeed can be a big challenge. Here's how to do it. Read more
The Price is Right – Or Is It?
How to develop a pricing strategy that reflects the true value of your products. Read more
How to Price Your Products
Pricing a product is "probably the toughest thing there is to do," according to an expert. Here's how to tackle it. Read more
Gamers Experiment with Pay Whatever Model
By letting people set their price, two video game designers sold over 50,000 copies of their game World of Goo in just one week. Read more
How to Price Business Services
Advice for small businesses on how to manage pricing strategies by calculating costs, considering different pricing models, and evaluating customer and compe... Read more
Case Study: Finding the Right Price for a Hot Product
Luke Skurman's quirky college guides were a big hit. The problem was getting readers to pay. What if he gave the content away? Read more
Update: When Prices on Raw Materials Rise
Faced with a spike in wholesale chocolate prices, gourmet chocolate company Choco-Logo raised prices and reexamined its entire cost structure Read more
Pricing: How Low Can You Really Go?
Case studies of three companies that made big pricing changes and the results of those decisions. Read more
How to Compete in a Reverse Auction
A growing number of large companies are forcing suppliers to bid through reverse auctions. Here's how to survive one with your margins intact. Read more
Priced to Sell
With all of the valuation methods out there, you'd think calculating a selling price for you business would be easy. Just sit down with your financial sta... Read more
Price Your Products
You don't have to have the lowest price in order to have high sales. Read more
Price Does Matter
Company: CCAi Ranking: #418, 1999 Cause of IPO death: A last-minute "haircut" on the offeri... Read more
Deciding What to Charge for Services
If you're about to contract your services for the first time, this is adifficult question to answer. For most professionals, whether a sales trainingconsu... Read more
Your Price Is Too High
On nearly half of my proposals, prospects tell me my price is too high. WhenI was just starting out, this really threw me. I'd tuck my tail between my leg... Read more
When the Prospect Asks for the Price Too Early
You may find that waiting to disclose the price until after you've finished your sales presentation will result in more sales. Read more
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