Understanding Prices




Recent Understanding Prices Articles

Pricing Similar Products: 2 Tricks

If you have similar products in your portfolio, setting pricing that enable both of them to succeed can be a big challenge. Here's how to do it.  Read more

The Price is Right – Or Is It?

How to develop a pricing strategy that reflects the true value of your products.  Read more

How to Price Your Products

Pricing a product is "probably the toughest thing there is to do," according to an expert. Here's how to tackle it.  Read more

Gamers Experiment with Pay Whatever Model

By letting people set their price, two video game designers sold over 50,000 copies of their game World of Goo in just one week.  Read more

How to Price Business Services

Advice for small businesses on how to manage pricing strategies by calculating costs, considering different pricing models, and evaluating customer and compe...  Read more

Case Study: Finding the Right Price for a Hot Product

Luke Skurman's quirky college guides were a big hit. The problem was getting readers to pay. What if he gave the content away?  Read more

Update: When Prices on Raw Materials Rise

Faced with a spike in wholesale chocolate prices, gourmet chocolate company Choco-Logo raised prices and reexamined its entire cost structure  Read more

Pricing: How Low Can You Really Go?

Case studies of three companies that made big pricing changes and the results of those decisions.  Read more

How to Compete in a Reverse Auction

A growing number of large companies are forcing suppliers to bid through reverse auctions. Here's how to survive one with your margins intact.  Read more

Priced to Sell

Here, Inc.com discusses pricing very small businesses to sell (less than $1 million in revenue) with appraisal experts, discovering the methods they most oft...  Read more

Price Your Products

You don't have to have the lowest price in order to have high sales.  Read more

Price Does Matter

The founders of a 1999 Inc. 500 company decide not to sell their company short in the final hours before an IPO.  Read more

Deciding What to Charge for Services

Learn how some professionals price their services, and get ideas to help you decide how to price yours.  Read more

Your Price Is Too High

Find out why prospects object to your prices.  Read more

When the Prospect Asks for the Price Too Early

You may find that waiting to disclose the price until after you've finished your sales presentation will result in more sales.  Read more

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