Understanding Prices

Gamers Experiment with Pay Whatever Model

By letting people set their price, two video game designers sold over 50,000 copies of their game World of Goo in just one week.

Read story

Case Study: Finding the Right Price for a Hot Product

Luke Skurman's quirky college guides were a big hit. The problem was getting readers to pay. What if he gave the content away?

Read story

When the Price Isn't Right

A veteran entrepreneur explains that to win loyalty, you have to offer more than a discount.

Read story

Recent Understanding Prices Articles

How to Price Business Services

By Elizabeth Wasserman | Nov 1, 2009

Advice for small businesses on how to manage pricing strategies by calculating costs, considering different pricing models, and evaluating customer and compe... Read story

Update: When Prices on Raw Materials Rise

By Jason Del Rey | Jun 1, 2009

Faced with a spike in wholesale chocolate prices, gourmet chocolate company Choco-Logo raised prices and reexamined its entire cost structure Read story

Pricing: How Low Can You Really Go?

By Ryan McCarthy | Mar 1, 2009

Businesses reexamine their prices Read story

Reverse Auctions: A Supplier's Survival Guide

By Max Chafkin | May 1, 2007

A growing number of large companies are forcing suppliers to bid through reverse auctions. Here's how to survive one with your margins intact. Read story

Priced to Sell

By Carole Matthews | Jul 1, 2003

Here, Inc.com discusses pricing very small businesses to sell (less than $1 million in revenue) with appraisal experts, discovering the methods they most oft... Read story