Understanding Prices


Gamers Experiment with Pay Whatever Model

By letting people set their price, two video game designers sold over 50,000 copies of their game World of Goo in just one week.

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Case Study: Finding the Right Price for a Hot Product

Luke Skurman's quirky college guides were a big hit. The problem was getting readers to pay. What if he gave the content away?

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When the Price Isn't Right

A veteran entrepreneur explains that to win loyalty, you have to offer more than a discount.

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Recent Understanding Prices Articles

How to Price Business Services

Advice for small businesses on how to manage pricing strategies by calculating costs, considering different pricing models, and evaluating customer and compe...  Read story

Update: When Prices on Raw Materials Rise

Faced with a spike in wholesale chocolate prices, gourmet chocolate company Choco-Logo raised prices and reexamined its entire cost structure  Read story

Pricing: How Low Can You Really Go?

Businesses reexamine their prices  Read story

Reverse Auctions: A Supplier's Survival Guide

A growing number of large companies are forcing suppliers to bid through reverse auctions. Here's how to survive one with your margins intact.  Read story

Priced to Sell

Here, Inc.com discusses pricing very small businesses to sell (less than $1 million in revenue) with appraisal experts, discovering the methods they most oft...  Read story

Price Your Products

You don't have to have the lowest price in order to have high sales.  Read story

Price Does Matter

The founders of a 1999 Inc. 500 company decide not to sell their company short in the final hours before an IPO.  Read story

Deciding What to Charge for Services

Learn how some professionals price their services, and get ideas to help you decide how to price yours.  Read story

Your Price Is Too High

Find out why prospects object to your prices.  Read story

When the Prospect Asks for the Price Too Early

You may find that waiting to disclose the price until after you've finished your sales presentation will result in more sales.  Read story

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