Price Does Matter
The founders of a 1999 Inc. 500 company decide not to sell their company short in the final hours before an IPO. Read more
Understanding Prices
Recent Understanding Prices Articles
Deciding What to Charge for Services
Learn how some professionals price their services, and get ideas to help you decide how to price yours. Read more
Your Price Is Too High
Find out why prospects object to your prices. Read more
When the Prospect Asks for the Price Too Early
You may find that waiting to disclose the price until after you've finished your sales presentation will result in more sales. Read more
Your Price Is Too High--Not!
Differentiate your business from low-price competitors by adding value to your basic product or service. Read more
When the Price Isn't Right
A veteran entrepreneur explains that to win loyalty, you have to offer more than a discount. Read more
The Price Is Wrong
The owners of Contextural Design could have sworn they were making money on every unit they sold. Read more
The Price Is Right
Mallards targets a specific shopper: "the guy most retailers screen out." Read more
Name Your Price
Buyers shop at Lenny Mattioli's American TV stores as much for the bargaining as for the bargains. Read more
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