Understanding Prices

Recent Understanding Prices Articles

By Norm Brodsky | Oct 1, 1997

A veteran entrepreneur explains that to win loyalty, you have to offer more than a discount. Read more

By Robert A. Mamis | May 1, 1986

The owners of Contextural Design could have sworn they were making money on every unit they sold. Read more

By Ellen Wojahn | Oct 1, 1985

Mallards targets a specific shopper: "the guy most retailers screen out." Read more

By Ralph Whitehead Jr. | Dec 1, 1984

Buyers shop at Lenny Mattioli's American TV stores as much for the bargaining as for the bargains. Read more

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