The Playbook

Thinking of Starting a Company? Do This First

Entrepreneur Vanessa Merit Nornberg explains how to avoid some of the most common startup pitfalls (though you're always going to make mistakes).
Last updated: Aug 8, 2013

VANESSA MERIT NORNBERG | President, Metal Mafia

In 2004, Vanessa Merit Nornberg opened Metal Mafia, a wholesale body and costume jewelry company that sells to more than 5,000 specialty shops and retail chains in 23 countries. Metal Mafia was an Inc. 500 company in 2009.