In 1999, when Josh Abramson was a sophomore in college, he co-founded the website CollegeHumor, a central portal where he and his friends could post funny pictures and videos they were circulating anyway.
Five years later, looking to diversify revenue streams, Abramson started BustedTees, which sells t-shirts and other knickknacks that carry many of the funny slogans from CollegeHumor.
In 2006, Abramson and his partner sold a controlling stake in both sites—as well as a third, the video player Vimeo—to Barry Diller’s IAC for an estimated $20 million-plus. But, Abramson says, BustedTees fell by the wayside within IAC—which is best known for sites like Match.com, Ask.com, and Newsweek Daily Beast.
Earlier this year, Abramson decided to eschew PowerPoint presentations, and corporate bosses, and reembark on life as an entrepreneur. For an undisclosed sum, he bought back BustedTees, which he says is profitable, from IAC.
Abramson spoke with Inc.com’s Allison Fass on the busiest day of the retail year, Cyber Monday.
In this week’s TrendWatch Facts & Figures, how BustedTees is faring, and the broader holiday retail industry: