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Ask Gerber

How to Create a Publicity Stunt

Here's what you need to know to plan a publicity stunt. Plus, David Meerman Scott, who wrote The New Rules of Marketing & PR talks about what the Chilean miners have to do with it.
VIDEO • ASK GERBER

How to Create a Publicity Stunt

Here's what you need to know to plan a publicity stunt. Plus, David Meerman Scott, who wrote The New Rules of Marketing & PR talks about what the Chilean miners have to do with it.

Ask Gerber: Prepare a Publicity Stunt

Here's how to create a publicity stunt to increase your bottom line. David Meerman Scott author of "The New Rules of Marketing & PR" shows you have to take advantage of these opportunities.

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Last updated: Dec 8, 2011

SCOTT GERBER is a serial entrepreneur, author (Never Get a 'Real' Job), TV commentator and founder of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
@scottgerber




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