How to Create a Publicity Stunt
Ask Gerber: Prepare a Publicity Stunt
Here's how to create a publicity stunt to increase your bottom line. David Meerman Scott author of "The New Rules of Marketing & PR" shows you have to take advantage of these opportunities.
SCOTT GERBER is a serial entrepreneur, author (Never Get a 'Real' Job), TV commentator and founder of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
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