Cool Viral Marketing Campaigns
They're weird. They're funny. And they're incredibly powerful marketing tools. Here are seven campaigns that caught fire online, going wildly viral. View slideshow
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They're weird. They're funny. And they're incredibly powerful marketing tools. Here are seven campaigns that caught fire online, going wildly viral. View slideshow
Bootstrapping start-ups are rethinking their traditional advertising budgets in favor of viral marketing, but are they just chasing their tails? Experts weigh in. Read more
Whether it's sudden press or a viral video, it's easier than ever for business owners to get a taste of the spotlight. Here's how to make it last. Read more
Viral marketing and word-of-mouth are no longer enough to make your product and brand visible in the relentless onslaught of today's promotional media. Read more
Andrey Ternovskiy founded Chatroulette from his bedroom in Moscow. It became infamous; he became suspicious. Read more
Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much. Read more
If promoting your company is your task and yours alone, here's your to-do list. Read more
Here's a quick and easy way to create a memorable brand for your company. Just don't take it too seriously. Read more
Companies, such as Kim Kardashian's ShoeDazzle, are tapping the power individuals have in persuading their peers to open their wallets. Read more
Tips to create a video that sells your business. Shama Kabani, CEO of the Marketing Zen Group, adds her secrets. Watch video
Want to go viral? Forget traditional PR in favor of a social media-savvy firm (or some creative college students) that can create an irreverent video hit tha... Read more
Funny. Memorable. Manly. The minds behind the Old Spice Guy campaign reveal their keys for marketing success. Read more
BuzzFeed founder and CEO Jonah Peretti talks about how an e-mail exchange with Nike led to his idea for promoting social content across the Web. Watch video
Creating brand merchandise can strengthen customer loyalty and enlist fans to spread your name—"but you don't want to make just another oversized T-shirt. Read more
Thinking beyond your product and more in terms of humor and entertainment can maximize your advertising effectiveness. Here’s how to pull it off. Read more
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