Lies, Damn Lies, and Word of Mouth
The hottest marketers in the country face their biggest challenge yet: marketing themselves.
Read storyViral Marketing
Viral Video: Get Ready for Your Close-up
"Will it Blend?" from Blendtec and three more case studies of viral-video marketing success.
Read story
The Buzz Guru
Straddling the worlds of street art and commerce, marketing specialist Shepard Fairey knows how to get alternative culture kids talking about mainstream brands.
Read storyBuzz
A look at the elusive marketing concept commonly called "buzz." Here are some ways that buzz can be generated and the effects it has on a business or product.
Read storyRecent Viral Marketing Articles
A PR Stunt Goes Bad
In June 2007 , we wrote about marketing firm Interference, which designed a PR... Read story
Confessions of a Viral Video Superstar
Blendtec CEO Tom Dickson and marketing guru George Wright discuss the lessons of their now-legendary "Will It Blend?" marketing campaign. Read story
Dear Customer…
Managing e-mail campaigns. Read story
Mobile Phones: A Pocketful of Marketing
The future is calling. Pick up! Read story
Social Networks: Ready to Join the Party?
Marketing your small business on Facebook and MySpace. Read story
What's Next: Blinded by the Buzz
Everyone is chasing Internet buzz. But be careful. Online hype doesn't always deliver. Read story
Contagious Commercials
How to get in on the YouTube craze. Read story
Fake Jobs Convert Real Members
Fictional job postings help one online recruiting agency increase awareness of its business. Read story
Viral Marketing: Worth Catching
Viral (or word-of-mouth) marketing is an excellent way to market your Web site for very little money because it exploits pre-existing communication lines bet... Read story
Dear Max: Drop Dead. Love, GoCard
Here is how entrepreneurs came together to fight a common enemy, but will they last? Read story
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