Get Great PR: 7 Things You Must Do
In the quest to win the hearts and minds of the press, you're going to have to do all the work. Read more
Viral Marketing
Recent Viral Marketing Articles
How Limbaugh's Gaffe Tainted Unwitting Brands
What if your brand was sucked into a controversy it had nothing to do with? Here's how it happens. Read more
Ben Huh's Secret to Building an Audience Online 
Cheezburger Network CEO Ben Huh oversees 60 humor websites like the I Can Has Cheezburger cat blog. Forget viral hits. He says user loyalty--his net... Watch video
Facebook Mobile Ads: Don't Believe the Hype
Why you should think twice about an advertising scheme coming from a company that's about to IPO. Read more
How the Super Bowl Shortchanged the Web
Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much. Read more
DIY Publicity: 13 Things to Do Now
If promoting your company is your task and yours alone, here's your to-do list. Read more
Brand & Market Your Company in Just 5 Minutes
Here's a quick and easy way to create a memorable brand for your company. Just don't take it too seriously. Read more
Video Testimonials Turn Customers Into Spokespeople
Companies, such as Kim Kardashian's ShoeDazzle, are tapping the power individuals have in persuading their peers to open their wallets. Read more
How to Produce a Promotional Video
Tips to create a video that sells your business. Shama Kabani, CEO of the Marketing Zen Group, adds her secrets. Watch video
Translating Viral YouTube Videos Into Sales
Want to go viral? Forget traditional PR in favor of a social media-savvy firm (or some creative college students) that can create an irreverent video hit tha... Read more
5 Marketing Lessons From Old Spice
Funny. Memorable. Manly. The minds behind the Old Spice Guy campaign reveal their keys for marketing success. Read more
How I Did It: Lessons Learned: When Things Go Viral
BuzzFeed founder and CEO Jonah Peretti talks about how an e-mail exchange with Nike led to his idea for promoting social content across the Web. Watch video
How to Launch a Viral Marketing Campaign
Bootstrapping start-ups are rethinking their traditional advertising budgets in favor of viral marketing, but are they just chasing their tails? Experts weig... Read more
7 Great Viral Marketing Campaigns
They're weird. They're funny. And they're incredibly powerful marketing tools. Here are seven campaigns that caught fire online, going wildly viral. View slideshow
How to Make Great Brand Merchandise
Creating brand merchandise can strengthen customer loyalty and enlist fans to spread your name—"but you don't want to make just another oversized T-shirt. Read more
The New Rules of Marketing for Start-ups
Viral marketing and word-of-mouth are no longer enough to make your product and brand visible in the relentless onslaught of today's promotional media. Read more
How to Use Humor in Advertising
Thinking beyond your product and more in terms of humor and entertainment can maximize your advertising effectiveness. Here’s how to pull it off. Read more
Why Vegetables are Going Viral
The hot new food trend "leaves less of a carbon footprint, you can eat more courses and it's hyper seasonal," one chef says. Read more
10 Eye-Catching Ambient Ads
What ads did you see on your way to work this morning? Trouble remembering? Here are 10 smart advertisements and marketing campaigns that generated buzz and ... View slideshow
Making Customers Work Harder
Momofuku Ko in New York City and Gjelina in Los Angeles draws crowds by playing hard to get. Read more
Meet the BYU Student Who Took Orabrush Viral
Dr. Bob had a tongue cleaner that no one wanted to buy. Then he found Jeffrey Harmon, a college student who understood how to create a viral marketing hit. Read more
How Would You Sell That: Treasure Hunters Roadshow
Treasure Hunters Roadshow needs a social media makeover. Four experts offer advice. Read more
10 Tips for Bootstrapping Your Marketing
When money's tight, your brand's image doesn't have to suffer. Read more
How to Get Customers on Facebook and Twitter
Using social networking sites for sales lead generation Read more
The Best Tools for Creating Online Video
Comparing some of the top tools for creating viral video. Read more
