Using Viral Video to Boost Sales
By creating clever Web videos, companies like Smule and Kiva Systems explain their technology to customers and produce sales leads. Read more
Viral Marketing
Recent Viral Marketing Articles
Reinventing the Local TV Ad
A new website celebrates the spirit of quirky TV commercials produced by local businesses. Read more
Saving Broadway Books
A story about blogs, books, burritos--and a son who wouldn't let his mother's business fail Read more
A PR Stunt Goes Bad
In June 2007 , we wrote about marketing firm Interference, which designed a PR... Read more
Confessions of a Viral Video Superstar
Blendtec CEO Tom Dickson and marketing guru George Wright discuss the lessons of their now-legendary "Will It Blend?" marketing campaign. Read more
Dear Customer…
Managing e-mail campaigns. Read more
Mobile Phones: A Pocketful of Marketing
The future is calling. Pick up! Read more
Viral Video: Get Ready for Your Close-up
"Will it Blend?" from Blendtec and three more case studies of viral-video marketing success. Read more
Social Networks: Ready to Join the Party?
Marketing your small business on Facebook and MySpace. Read more
What's Next: Blinded by the Buzz
Everyone is chasing Internet buzz. But be careful. Online hype doesn't always deliver. Read more
Going Viral
A smart video campaign can generate low-cost buzz. Here's how Heelys does it. Read more
Contagious Commercials
How to get in on the YouTube craze. Read more
Lies, Damn Lies, and Word of Mouth
The hottest marketers in the country face their biggest challenge yet: marketing themselves. Read more
The Buzz Guru
Straddling the worlds of street art and commerce, marketing specialist Shepard Fairey knows how to get alternative culture kids talking about mainstream brands. Read more
Fake Jobs Convert Real Members
Fictional job postings help one online recruiting agency increase awareness of its business. Read more
Viral Marketing: Worth Catching
Viral (or word-of-mouth) marketing is an excellent way to market your Web site for very little money because it exploits pre-existing communication lines bet... Read more
Dear Max: Drop Dead. Love, GoCard
Here is how entrepreneurs came together to fight a common enemy, but will they last? Read more
Morton's Rare, Juicy PR Stunt
When Peter Skenkman tweeted that he was craving a steak from the iconic steakhouse, it delivered. And it got a big social-media thank you. Read more
