Viral Marketing


Recent Viral Marketing Articles

10 Tips for Bootstrapping Your Marketing

When money's tight, your brand's image doesn't have to suffer.  Read more

How to Get Customers on Facebook and Twitter

Using social networking sites for sales lead generation  Read more

The Best Tools for Creating Online Video

Comparing some of the top tools for creating viral video.  Read more

Using Viral Video to Boost Sales

By creating clever Web videos, companies like Smule and Kiva Systems explain their technology to customers and produce sales leads.  Read more

Reinventing the Local TV Ad

A new website celebrates the spirit of quirky TV commercials produced by local businesses.  Read more

Saving Broadway Books

A story about blogs, books, burritos--and a son who wouldn't let his mother's business fail  Read more

A PR Stunt Goes Bad

In June 2007 , we wrote about marketing firm Interference, which designed a PR...  Read more

Confessions of a Viral Video Superstar

Blendtec CEO Tom Dickson and marketing guru George Wright discuss the lessons of their now-legendary "Will It Blend?" marketing campaign.  Read more

Dear Customer…

Managing e-mail campaigns.  Read more

Mobile Phones: A Pocketful of Marketing

The future is calling. Pick up!  Read more

Viral Video: Get Ready for Your Close-up

"Will it Blend?" from Blendtec and three more case studies of viral-video marketing success.  Read more

Social Networks: Ready to Join the Party?

Marketing your small business on Facebook and MySpace.  Read more

What's Next: Blinded by the Buzz

Everyone is chasing Internet buzz. But be careful. Online hype doesn't always deliver.  Read more

Going Viral

A smart video campaign can generate low-cost buzz. Here's how Heelys does it.  Read more

Contagious Commercials

How to get in on the YouTube craze.  Read more

Lies, Damn Lies, and Word of Mouth

The hottest marketers in the country face their biggest challenge yet: marketing themselves.  Read more

The Buzz Guru

Straddling the worlds of street art and commerce, marketing specialist Shepard Fairey knows how to get alternative culture kids talking about mainstream brands.  Read more

Fake Jobs Convert Real Members

Would you make a good Superhero? How about a cushy White House job as a "Pronunciation Strategery Specialist"? If these jobs sound too bizarre to be true,...  Read more

Viral Marketing: Worth Catching

Viral (or word-of-mouth) marketing is an excellent way to market your Web site for very little money because it exploits pre-existing communication lines bet...  Read more

Buzz

A look at the elusive marketing concept commonly called "buzz." Here are some ways that buzz can be generated and the effects it has on a business or product.  Read more

Dear Max: Drop Dead. Love, GoCard

Here is how entrepreneurs came together to fight a common enemy, but will they last?  Read more