Viral Marketing


Recent Viral Marketing Articles

Contagious Commercials

By Jennifer Gill |  Nov 1, 2006

How to get in on the YouTube craze.  Read more


Lies, Damn Lies, and Word of Mouth

By Mike Hofman |  Apr 1, 2006

The hottest marketers in the country face their biggest challenge yet: marketing themselves.  Read more


The Buzz Guru

By Rob Walker |  Mar 1, 2004

Straddling the worlds of street art and commerce, marketing specialist Shepard Fairey knows how to get alternative culture kids talking about mainstream brands.  Read more


Fake Jobs Convert Real Members

By Stacey Smith Lang |  Jun 15, 2001

Fictional job postings help one online recruiting agency increase awareness of its business.  Read more


Viral Marketing: Worth Catching

By David Cotriss |  Jan 5, 2001

Viral (or word-of-mouth) marketing is an excellent way to market your Web site for very little money because it exploits pre-existing communication lines bet...  Read more


Buzz

By Nancy K. Austin |  May 1, 1998

A look at the elusive marketing concept commonly called "buzz." Here are some ways that buzz can be generated and the effects it has on a business or product.  Read more


Dear Max: Drop Dead. Love, GoCard

By Mike Hofman |  Apr 1, 1997

Here is how entrepreneurs came together to fight a common enemy, but will they last?  Read more