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Why Social Influence Matters
Eight industry insiders define what social influence means, how to measure it, and why it truly matters. Read more
Web Analytics
Measuring Your Brand's Online Influence
How certain diagnostic and analytic tools can help spread your online influence and spark interest in your brand Read more
The Best Web Analytics Tools
Every company, regardless of size, requires multiple tools to understand the performance of its website, happiness of its customers and gain key context from competitors. Here are 11 tools to help you gather that important data. Read more
The Case of the Crashing Website
Could InsuranceAgents.com co-founders Seth Kravitz and Lev Barinskiy survive constant website downtime? Read more
How to Double Your Web Traffic
How OkCupid used statistical analysis to double its Web traffic. Read more
Recent Web Analytics Articles
Redesigning Your Website in 2012? Ask These 3 Questions First
Web visitors don’t want to hunt around your site to find what they need. Don’t make them. Read more
Is Your Website Due for a Redesign?
Need a quick fix or a complete overhaul? Here are a few ways to know. Read more
The Top Tech Investment of 2011
It wasn't apps or cloud computing, if that's what you’re thinking. Here’s where CIOs spent their money, and why it matters to your business. Read more
How Analytics Drive My Web Strategy
FamiliesGo! founder Eileen P. Gunn writes about the underlying web analytics that steer her business decisions. Read more
The Secret to Winning With Web Analytics? Starting Right | Google@Inc.
Google's digital marketing evangelist breaks down five steps to starting your company on the right web-analytics track. Read more
How to Reduce Your Website’s Bounce Rate
Do people come to your site and then immediately leave? Then you’ve got a bounce rate problem. Here’s how to go about tackling it. Read more
4 Essential Data-Mining Tools
Statistical analysis software such as Google Chart API and SAS Analytics help companies make the most of their data. Read more
Using Predictive Analytics on Web Data
Traditional Web analytics are great for optimizing visit level metrics. Here's how you can go beyond that, and use predictive analytics to form long term rel... Read more
Three Ways to Get to a Web State of Mind
Businesses that are going to have an active presence on the Web need to operate like a Web company. They need to post new content and quickly, measure whatâ€... Read more
How I Did It: Omniture's Josh James
He built a Web analytics company into a powerhouse, then sold it to Adobe for $1.8 billion. Read more
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