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Web Analytics




Recent Web Analytics Articles

Redesigning Your Website in 2012? Ask These 3 Questions First

Web visitors don’t want to hunt around your site to find what they need. Don’t make them.  Read more


Is Your Website Due for a Redesign?

Need a quick fix or a complete overhaul? Here are a few ways to know.  Read more


The Top Tech Investment of 2011

It wasn't apps or cloud computing, if that's what you’re thinking. Here’s where CIOs spent their money, and why it matters to your business.  Read more


How Analytics Drive My Web Strategy

FamiliesGo! founder Eileen P. Gunn writes about the underlying web analytics that steer her business decisions.  Read more


The Secret to Winning With Web Analytics? Starting Right | Google@Inc.

Google's digital marketing evangelist breaks down five steps to starting your company on the right web-analytics track.  Read more


How to Reduce Your Website’s Bounce Rate

Do people come to your site and then immediately leave? Then you’ve got a bounce rate problem. Here’s how to go about tackling it.  Read more


4 Essential Data-Mining Tools

Statistical analysis software such as Google Chart API and SAS Analytics help companies make the most of their data.  Read more


Using Predictive Analytics on Web Data

Traditional Web analytics are great for optimizing visit level metrics. Here's how you can go beyond that, and use predictive analytics to form long term rel...  Read more


Three Ways to Get to a Web State of Mind

Businesses that are going to have an active presence on the Web need to operate like a Web company. They need to post new content and quickly, measure whatâ€...  Read more


How I Did It: Omniture's Josh James

He built a Web analytics company into a powerhouse, then sold it to Adobe for $1.8 billion.  Read more


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