Web Analytics


Recent Web Analytics Articles

How to Reduce Your Website’s Bounce Rate

By Matt Quinn |  Jan 31, 2011

Do people come to your site and then immediately leave? Then you’ve got a bounce rate problem. Here’s how to go about tackling it.  Read more


Case Study: When Your Website Crashes Constantly

By Josh Spiro |  Oct 1, 2010

Could InsuranceAgents.com co-founders Seth Kravitz and Lev Barinskiy survive constant website downtime?  Read more


4 Essential Data-Mining Tools

By Jason Del Rey |  Oct 1, 2010

Statistical analysis software such as Google Chart API and SAS Analytics help companies make the most of their data.  Read more


Using Predictive Analytics on Web Data

By Vijay Chittoor |  Jun 21, 2010

Traditional Web analytics are great for optimizing visit level metrics. Here's how you can go beyond that, and use predictive analytics to form long term rel...  Read more


Three Ways to Get to a Web State of Mind

By Saumil Mehta |  Apr 5, 2010

Businesses that are going to have an active presence on the Web need to operate like a Web company. They need to post new content and quickly, measure whatâ€...  Read more


How I Did It: Omniture's Josh James

As told to Jason Del Rey |  Mar 1, 2010

He built a Web analytics company into a powerhouse, then sold it to Adobe for $1.8 billion.  Read more


The Problem with Web Analytics

By Jason Del Rey |  Feb 26, 2010

Is a unique visitor really unique ? If other people browsing online are anything like Union Square Ventures' Read more


Free Pricing Analytics For SMBs

By Renee Oricchio |  Nov 25, 2009

You can't do anything about the economy. What you can do is price your company's products and services more smartly to squeeze out maximum dollars. The qu...  Read more


Adobe Will Acquire Omniture

By Josh Spiro |  Sep 17, 2009

In a marriage of "art and science," Omniture, the web analytics technology company, will be acquired by Adobe for $1.8 billion.  Read more


A Business Intelligence Software Primer

By Michelle V. Rafter |  Jan 1, 2009

Applications that extract data buried inside spreadsheets and databases for key analytics were once too complex and expensive for small businesses. Then soft...  Read more


Improving Your Sense of Site

By Max Chafkin |  Nov 1, 2008

Your web analytics report is filled with clues on how to boost sales.  Read more


Six Ways to Track Your Competitors Online

By Renee Oricchio |  Sep 1, 2008

Who needs industrial espionage these days? Keeping tabs on your main competitors has never been so easy. You can use the Web in a variety of ways to make sur...  Read more


Tech Talk: Search Helps Customers Find Filters

By Elizabeth Wasserman |  Apr 1, 2008

A Minnesota-based water filter company found that adding custom search to its website increased sales from online customers.  Read more


LivePerson, Google Analytics Compatible

Feb 5, 2008

The move enables small businesses to measure the impact of the chat channel on sales.  Read more


How to Jazz Up Your Website

By Max Chafkin and Ryan McCarthy |  Feb 1, 2008

Do you want to have a top-notch website? Here are 8 important questions to ask yourself.  Read more


Are Web Analytics Worth It?

By Renee Oricchio |  Nov 1, 2007

Software tools and on-demand services can now help small and mid-size businesses determine whether websites are helping fulfill business objectives. Here's h...  Read more


Turning Browsers Into Buyers

By Dan Briody |  Sep 1, 2007

How to improve conversion rates.  Read more


Mashups: The Small Business Applications

By Renee Oricchio |  Aug 1, 2007

The next big thing involves combining two or more applications into one new mutant application that is customized for your business' specific needs.  Read more


Analyzing Your Website

By Michael Fitzgerald |  Apr 1, 2007

What your traffic really means.  Read more


Software to Help You Set Prices

By Renee Oricchio |  Feb 1, 2007

Business goes wrong when the price isn’t right. Can your company afford the high-end software that helps set prices? Can your company afford not to have it?  Read more


How to Learn Search Engine Optimization

By Anita Campbell |  Feb 1, 2007

Every business wants to be found. Figuring out how to get your business to show up in the rankings when a potential customer uses a search engine is an art f...  Read more


A Free Web Analytics Service

Nov 1, 2006

Compete.com offers free web analytics to small businesses and consumers.  Read more


Analyze This, Says Google

By Max Chafkin |  Apr 1, 2006

Overnight, the search giant rewrites the rules of Web analytics.  Read more


Maximize Your Website's ROI

By Niles Howard |  Mar 1, 2004

You invested a small fortune in it, and it shows. When is it going to pay you back?  Read more


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