Of a Kind Founders Decide Fast, Iterate Later 
Soon after Claire Mazur and Erica Cerulo launched Of a Kind, a fashion website, in 2010, they realized their initial web site ideas would always be wrong, an... Watch video
Website Design
Recent Website Design Articles
Of a Kind Founders Decide Fast, Iterate Later
Sprinkle Some Pixie Dust: User Experience
The secret to winning fans and pleasing customers might just be simplicity of design. We talked to a trio of user-experience pros about how they create intui... Read more
5 More Habits of Customer-Obsessed Companies
Firms like Intuit, eBay, and PayPal are intensely focused on improving online user experience. Here's five more ways you can be, too. Read more
Anticipate Your Customer's Next Click
How to fine-tune your website to give your customers exactly what they're looking for. Read more
How to Dig Deeper into Your Web Analytics
Get a better handle on what you're tracking and why. Here's a good place to start. Read more
Your Homemade Website Isn't Cutting It Anymore
Americans spent $200 billion online in 2011. The opportunity for retailers is huge--but you're not going to grab it with a DIY website. Read more
How to Fix Your Retail Website
Butch & Harold's peel-and-stick wall art, dry-erase boards, and sticker picture frames were a hit with retailers, but online sales were nearly nil. Here's ho... Read more
Website Smackdown: Mayo Clinic vs. Cleveland Clinic
Two of the country's most respected hospitals: Which one has mastered the art -- and science -- of great website design? Read more
The Industry With the Worst Websites
When it comes to bringing in revenue, these firms do a heck of a job. But designing compelling websites? They stink at that. Read more
Website Smackdown: Which Homepage Wins?
Two consumer electronics retailers: One gets it, the other doesn't even come close. Read more
Redesigning Your Website in 2012? Ask These 3 Questions First
Web visitors don’t want to hunt around your site to find what they need. Don’t make them. Read more
Smackdown: Which Website Works Better?
A tale of two florists: Same product, same market. Here's why one company wins hands down. Read more
Usability Testing
My company's vice president of engineering, John Maddalozzo, attended the South by Southwest Interactive (SXSWi) festival here in Austin a few weeks ago t... Read more
How to Design a Great Press Page for Your Website
Looking for media attention? Make yourself accessible and appealing by laying out the right information online. Read more
How to Design a Website Navigation Bar
Creating a site that's easy to get around will help you convert visitors into customers. Read more
The Pirate's Life for You
Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today:
7 Deadly Web Design Sins
Designers, are you guilty of creating information-overload homepages or building the "unwelcome screen?" The experts are here to save you. Read more
How to Design an E-commerce Page
Great sites are simple, convenient, and offer an experience that consumers want to have again and again. Read more
How to Design a Great "About Us" Page on Your Website
Whether you're starting from scratch or revisiting an About Us page in need of a little TLC, you can take yours from forgettable to memorable by incorporatin... Read more
A New Way to Search
Inc.com has added Apture, a new search feature that allows users to find out more information on any word or phrase in an article simply by highlighting it. Read more
How to Design and Build a Mobile Website
With 75 million Americans accessing the Web from mobile phones, your business can’t afford not to provide customers with a seamless browsing experience. He... Read more
Google's New Bing, I Mean Bling
Google's homepage is no longer its signature austere white with a logo and a search box in the middle. It now has a a pretty picture in the background. Yup, ... Read more
An Animated Salesperson
Why your website needs an avatar, an animated online character used to represent a person or brand. Read more
Six Rules For Website Design
How good is your website? In today's digitally saturated world, it had better be great. Here are six tips to help you ensure that your site measures up. View slideshow
How to Start a Website
Creating a great website is key to running a successful business, but for those who lack the necessary tech-savvy, it could turn into a complicated process. ... Read more
